Success With Jewelry Insiders

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it's never too early to start. We'll discuss the importance of setting clear goals, understanding c...

Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We'll chat about the shows we walked, trends we noticed, and the insights we learned.  Just for Insiders, we also discuss what we think is going on in the industry and our uncensored thoughts. Brands mentioned in this episode: 12th HOUSE https://12thhousejewelry.com/ Ciara Bowles Jewellery https:...

Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing.  In this episode, we discuss TikTok and how it can benefit jewelry brands. We also dive into which other platforms jewelry brand...

Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. We'll also be taking everything we learned from the website audit and creating an action plan. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands. Designers mentioned in this episode: Alexa Horton (I seira) -  https://iseira.c...

Welcome to episode #93. In this episode, we'll discuss how to audit the marketing in your business and what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work. We also share some of our favorite makers who excel at showing their process. Check out the Slowmade...

Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. For Insiders only, we also discuss some of the things we're feeling insecure about in our own businesses. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topi...

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry enter the new era of responsible and sustainable busin...

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. For Insiders only, we share what's on our minds now and brainstorm ideas for future episodes. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ \ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talks about her passion for collecting fine jewelry,...

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram We also chat about Vegas trends Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode...

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations Examples of jewelry brand collabs How to look for potential collaborators Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this epis...

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also dive deeper into how advocating for your brand can lead to opportunities. Please visit  https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? How to know if your social media strategy is working for you. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation aro...

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We'll also talk about how to actually use your customer personas and which questions you should be asking as you're doing the research. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)!  She'll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. In the bonus content of this episode, we share some of the current best practices for Pinterest. Please visit https://SUCCESSWITHJEWELRY....

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. They also discuss the brands in the industry that stand out to them the most. Todd Reed:  https://toddreed.com/ Judy Geib:  https://judygeib.com/ Gabriella Kiss:  https://www. g...

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see how it resonates We share brands that we think know...

Welcome to episode #79. In this episode, Laryssa and Liz talk about what's going on with Instagram. They also share the current best practices in 2024. In the bonus content of this episode, they also share brands they love to follow on Instagram. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve. They also explain how you can audit your own marketing and then convert that audit into useful action steps. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they've learned since starting each of their businesses separately in spring 2016! They also talk about their biggest mistakes and missteps. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand and what makes a good brand voice.  Special discount from Megan! Take 20% off these two programs:  Poetic Product Descriptions  Sell without Shame https://Shop. MeganAuman.com Code: SWJ20 Please visit https://SUCCESSW...

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? More insights into how to stand up for yourself and take control of your business. Please visit https://SUCCESSWITHJEWELRY.com to join the conversatio...

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we've received.  We're going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We'll also talk more specifically about brands with marketing that's catching our attention and why it's good. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation arou...