Laryssa Wirstiuk and Liz Kantner

Success With Jewelry Insiders

Business EN ↓ 127 episodes

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Be sure to visit the podcast's website and support the creator: successwithjewelry.com

Author

Laryssa Wirstiuk and Liz Kantner

Episodes

BONUS - February 2023 Jewelry Trade Show Recap 13.02.2023 12:15

Liz just got back from Market Week February 2023 in NYC, and she shares a recap of the major jewelry shoes, like NY Now and Melee.

25 - Laryssa and Liz on How to Be Consistent in Email Marketing (MEMBERS ONLY) 13.02.2023 24:32

Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically: Why consistency matters for email marketing Consistency means putting together a content calendar and considering your storytelling/messaging Get comfortable with email metrics, so you get comfortable with consistency Brands mentioned in thi...

24 - Laryssa and Liz on Email Automations for Jewelry Brands (MEMBERS ONLY) 06.02.2023 28:52

Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically: What is a welcome series, and why is it important? Welcome series best practices Other key automations to consider Links mentioned in this episode: Rent the Runway Brooklinen Ariel Gordon Jewelry All screenshots can be f...

23 - Laryssa and Liz on Getting Started With Email for Jewelry Businesses (MEMBERS ONLY) 30.01.2023 35:11

Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically: Why email marketing is so important How to get started with email marketing What makes a good email Links mentioned in this episode: May Lindstrom - https://milled.com/maylindstrom.com/join-me-live-tomorrow-vN3hpBAeyFTt9t0G Hillary Finck - https://drive.google.com/drive/folders/1yDY8b_fwRr...

22 - Laryssa and Liz on Ecommerce Product Pages for Jewelry Brands (MEMBERS ONLY) 23.01.2023 37:59

Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically: Why product pages are so important What a product page should include How updating your product page can increase conversions Links mentioned in this episode: David Yurman - https://www.davidyurman.com/womens/bracelets/renaissance-bracelet-in-sterling-silver-with-diamonds-9mm-B176...

21 - Laryssa and Liz on Ecommerce Conversion Strategies for Jewelry Brands (MEMBERS ONLY) 16.01.2023 27:11

Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically: What to do about abandoned carts Why average order value (AOV) matters and how to increase it Why returning users matter and how to get shoppers to come back Links mentioned in this episode: Ariel Gordon Jewelry - https://flodesk.com/blog/abandoned-cart-email-examp...

20 - Laryssa and Liz on Optimizing Your Ecommerce Homepage (MEMBERS ONLY) 09.01.2023 29:45

Welcome to episode #20. This week, we'll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically: Why is the homepage so important? Homepage best practices. Tips for driving traffic to your website. Links mentioned in this episode: May Lindstrom - https://www.maylindstrom.com/ David Webb - https://www.davidwebb.com/ Hannah Blount - https://www.hannahbl...

19 - Laryssa and Liz on Best Practices for Ecommerce Navigation (MEMBERS ONLY) 02.01.2023 35:11

Welcome to episode #19. This week, we'll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically: How should you approach structuring your ecommerce website? How should your website navigation function? What are the best practices? What steps can you take to improve your navigation? Links mentioned in this episode: Jenn...

BONUS - Happy Holidays From Laryssa & Liz! 26.12.2022 0:48

We're taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with. While Success with Jewelry has changed form over the course of the year, w...

18 - Laryssa and Liz on Ecommerce Analytics for Jewelry Businesses (MEMBERS ONLY) 19.12.2022 33:11

Welcome to episode #18. This week, we'll be sharing an intro to ecommerce analytics. More specifically: How to access your website's analytics. What are KPIs, and which metrics are most important? What the numbers mean and how you can use them to adjust your strategy. Links mentioned in this episode: Ecommerce Reporting Template - https://docs.google.com/spreadsheets/d/1IQP_ab9swI-syozBVGj8ZlEHef...

17 - Laryssa and Liz Share an Intro to Ecommerce for Jewelry Businesses (MEMBERS ONLY) 12.12.2022 39:11

Welcome to episode #17. This week, we're sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead. We're here to help you optimize your ecommerce...

16 - Laryssa and Liz on Last-Minute Holiday Marketing (MEMBERS ONLY) 05.12.2022 22:17

Welcome to episode #16. This week, we're talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering: Promoting ready-to-ship products Reaching out to top clients Promoting your retailers Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

15 - Laryssa and Liz on Jewelry Content Planning Tips (MEMBERS ONLY) 28.11.2022 24:33

Welcome to episode #15. This week, we're talking all about content planning for jewelry brands. We'll be covering: Where should you be sharing content? What should you be posting? And how can you keep track of your posting schedule? Aligning your content. Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

14 - Laryssa and Liz on Their Favorite Marketing Tools (MEMBERS ONLY) 21.11.2022 28:27

Welcome to episode #14. we're talking all about our favorite time-saving tools and platforms. We'll be covering: Why it's important to embrace marketing tools and how they can help you What are some of our favorite time-saving tools and platforms? How to choose which one to adopt Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

13 - Laryssa and Liz on Planning Tips for Jewelry Brands (MEMBERS ONLY) 14.11.2022 29:24

Welcome to episode #13. This week, we're talking all about planning to optimize your marketing efforts. How to get started Setting goals and objectives Creating your plan Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Links/brands mentioned in this episode: East Fork Pottery - https://www.eastfork.com/the-dish Tony's Chocolonely - https...

12 - Laryssa and Liz on Influencer Marketing for Jewelry Brands (MEMBERS ONLY) 07.11.2022 36:27

Welcome to episode #12. This week, we're talking all about influencer marketing for jewelry brands. What does the influencer marketing landscape look like in 2022? Is influencer marketing worth it? When should you consider it for your brand? How can you find the best influencer and make the most of the partnership? Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode an...

11 - Laryssa and Liz on Public Relations for Jewelry Brands (MEMBERS ONLY) 31.10.2022 24:06

Welcome to episode #11. This week, we're talking all about public relations for jewelry brands. What is public relations? How do you get started? Some tips for doing your own and the reality of hiring an agency. Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Links/brands mentioned in this episode: Harwell Godfrey heart charms - https:/...

10 - Laryssa and Liz on the Difference Between Sales and Marketing (MEMBERS ONLY) 24.10.2022 33:46

Welcome to episode #10. This week, we're talking all about the difference between sales and marketing. What's the difference between sales and marketing? Why do you need to be proficient at both to find success? How can you get better at sales and stop feeling "self conscious" about it? Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Lin...

9 - Laryssa and Liz on How To Grow a Jewelry Email List (MEMBERS ONLY) 16.10.2022 32:22

Welcome to episode #9. This week, we're talking all about email marketing for jewelry brands. We cover: Why is email marketing important? How to start and grow your email list. Tips for gathering and utilizing information about your email subscribers. Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Links/brands mentioned in this episod...

8 - Laryssa and Liz on the Jewelry Brands That Catch Their Eye (MEMBERS ONLY) 10.10.2022 36:04

Welcome to episode #8. In this episode, we talk all about the jewelry brands that catch our eye and why. We cover: What are the things that make a jewelry brand catch our eye? How can other brands catch our eye? What are the "secret ingredients"? What can help create longevity for a jewelry brand, so they're not just a passing interest in the eyes of consumers? We'll also share some specific je...

7 - Laryssa and Liz on the Importance of Merchandising in Jewelry Marketing (MEMBERS ONLY) 02.10.2022 30:15

Welcome to episode #7. In this episode, we'll be talking about merchandising and its role in building a successful jewelry business. In this episode, we're going to be chatting about: What exactly is merchandising? Why is it important? How can you improve your merchandising? Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

6 - Laryssa and Liz on TikTok Tips for Jewelry Businesses (MEMBERS ONLY) 19.09.2022 30:55

Welcome to episode #6. In this episode, we'll be talking about TikTok and its role today in a comprehensive digital marketing strategy for jewelry brands. You'll learn the following things: What's up with TikTok? Why is this a platform you should be paying attention to? Is TikTok right for you? Should you set up an account and start posting? What are the best practices for TikTok? How can you giv...

5 - Laryssa and Liz on Instagram Strategies for Jewelry Businesses (MEMBERS ONLY) 12.09.2022 32:33

Welcome to episode #5. In this episode, we'll be talking about Instagram and its role today in a comprehensive digital marketing strategy for jewelry brands. You'll learn the following things: Why Instagram is important What exactly is the algorithm? What's actually working on Instagram? Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. L...

4 - Laryssa and Liz on Being a Jewelry Entrepreneur (MEMBERS ONLY) 08.09.2022 28:34

Welcome to episode #4. In this episode, we'll be talking about entrepreneurship and how a business can (and should) evolve over time. You'll learn the following things: Why, when, and how we first started working for ourselves How we first positioned ourselves and established our brands How our brands and businesses have evolved over time Please visit SUCCESSWITHJEWELRY.com to join the conversati...

3 - Laryssa and Liz Share Tips for Holiday Planning (MEMBERS ONLY) 31.08.2022 30:29

Welcome to episode #3. In this episode, we'll be talking about holiday planning. You'll learn the following things: Holiday Planning: Why is it so important? Tips to successfully plan ahead. Frustrations with planning and how to overcome them. Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Links mentioned in this episode: "Scatter My As...