Liam Brennan
Subscription Box Answers
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to mark...
Be sure to visit the podcast's website and support the creator: www.buzzsprout.com
Where to listen?
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Episodes
From Bedroom Startup to $10 Million - 4 Key Marketing Lessons Unveiled 24.06.2023 28:37
In this compelling new episode of Subscription Box Answers, we're taking a moment to appreciate the significant milestone we've recently achieved: crossing the $10 million mark in sales with BusterBox. It's truly astounding to think that just a few short years ago, we initiated this journey in a spare bedroom, operating on a shoestring budget. Our story is a testament to the incredi...
Mastering The TikTok Creator Marketplace 19.06.2023 24:43
In this enlightening episode of Subscription Box Answers, our host Liam Brennan shares the secret sauce behind the exponential growth of his subscription box venture, BusterBox. His tool of choice? The often-overlooked but incredibly powerful TikTok Creator Marketplace. With nearly two years of hands-on experience, Liam has leveraged TikTok to the advantage of BusterBox, securing millions of views...
Increasing Your Average Order Value (With Ben Fisher) 12.06.2023 34:40
Welcome to another episode of your favorite subscription box-centric podcast! This time, our host Liam has a sit-down with none other than Ben Fisher, co-founder of Carthook and Rodeo. This episode is an absolute must-listen for all subscription box entrepreneurs as Ben, with his wealth of experience in the direct-to-consumer space, sheds light on one crucial aspect - raising your average order va...
The Correct Way To Scale Your Facebook Ads 05.06.2023 11:32
Hey there, welcome back to "Subscription Box Answers" with your host, Liam Brennan. In this week's episode, we're taking a deep dive into the intricate world of Facebook Ads, specifically about the correct way to scale them up. If you've hit upon a successful campaign, your first instinct is to go big, right? But hold on, because if you don't know what you're doi...
How To Reduce Failed Payments In Stripe With This Setting. 29.05.2023 6:32
On this week's episode of Subscription Box Answers, Host Liam Brennan is sharing a tip about reducing failed/blocked payments in Stripe. Liam was hosting a group coaching call in his Subscription Box experts program a few weeks ago and realised a number of people were not familiar with this setting which should help reduce failed payments. This is a monthly process which is followed in Buster...
Should You Run A FREE Box Offer To Grow Rapidly? 20.05.2023 16:04
Welcome to another compelling episode of "Subscription Box Answers" with your host, Liam Brennan! This episode dives deep into the world of FREE Box offers. They can be a phenomenal catalyst for the rapid growth of your subscription box service, but they also carry their fair share of risks. Are they a silver bullet for success or a potential path to disaster? FREE Box Offers are not rig...
What to expect at SubSummit 23 (With Paul Chambers) 15.05.2023 18:59
On this week's episode of Subscription Box Answers, host Liam sits down with Paul Chambers, the CEO of SubSummit, for a discussion about what's in store at SubSummit 2023. Hailed as THE WORLD'S LARGEST GATHERING of subscription, membership, and recurring revenue brands, SubSummit is the go-to event for subscription box business owners looking to scale up and network with industry le...
Unlock Explosive Growth: Turn Unprofitable Ads into Subscription Box Gold 08.05.2023 13:49
Welcome to Subscription Box Answers, your go-to podcast for everything subscription box-related, hosted by Liam Brennan. In this insightful episode, Liam reveals the truth about scaling your subscription box business aggressively and the role "unprofitable ad sets" can play in your marketing strategy. Listen as Liam explains that it's not necessary for every ad set to be profitable...
Affiliate Marketing & Squaredance.io 01.05.2023 15:40
Join host Liam Brennan in this episode of Subscription Box Answers as he delves into the benefits of incorporating affiliate marketing into your subscription box marketing strategy for 2023. With the ever-growing need to diversify marketing channels, affiliate marketing emerges as a low-risk, easy-to-manage approach to boost your business growth and revenue. Liam highlights Squaredance.io, a cutti...
Boosting Your Website Conversion Rate 24.04.2023 20:27
In this insightful episode of the Subscription Box Answers Show, host Liam Brennan tackles the vital topic of improving your conversion rate. Liam emphasises the significance of aiming for a minimum 2% site conversion rate, as lower rates often result in costly and slow growth for your subscription box business. Listen as Liam walks you through a series of straightforward changes you can impleme...
How To Validate Your Subscription Box Idea (Without wasting loads of money and time) 17.04.2023 21:25
In this eye-opening episode of Subscription Box Answers, host Liam Brennan shares a crucial strategy for every aspiring subscription box entrepreneur - validating your idea before launch! By following a simple, systematic process, you can gauge market demand and avoid sinking time and money into a business that won't thrive. Even with an impressive website, exceptional products, and marketing...
Buying & Selling A Subscription Box Business (with Patty Dowdy) 10.04.2023 26:50
On this week's episode of Subscription Box Answers, join our host Liam Brennan as he chats with seasoned business broker Patty Dowdy about the ins and outs of buying or selling a subscription box business. Whether you've been running your subscription box for some time and are ready to cash in on your valuable asset, or you're eager to enter the industry without starting from scratc...
The Art of Subscription Box Success: A Chat with Julie Ball 02.04.2023 43:39
In this week's episode of Subscription Box Answers, host Liam Brennan sits down with the brilliant Julie Ball. Julie has a wealth of experience in the subscription box industry, having launched her own successful business, Sparkle Hustle Grow, in 2016 and selling it in 2022. As the founder of Subscription Box Basics and Subscription Box Bootcamp, Julie has a passion for helping new and aspiri...
A Bird's Eye View Of The Subscription Box Industry (with Stefan Pretty) 26.03.2023 36:20
Welcome to the Subscription Box Answers Podcast, where we help you navigate the ever-growing world of subscription businesses. In this episode, our host Liam Brennan speaks with Stefan Pretty, the founder of Subbly, a subscription-first platform that powers many subscription businesses. Stefan has a unique perspective on the industry, as he oversees numerous businesses running on the Subbly platfo...
How My Zoo Box Became a Million-Dollar Business (With Sara Tullos) 20.03.2023 30:32
Welcome to Subscription Box Answers, the podcast that provides valuable insights and tips for entrepreneurs in the subscription box industry. In this episode, Liam Brennan interviews Subscription Box Experts Member Sara Tullos, the founder of My Zoo Box, a million-dollar kids' subscription box that has achieved phenomenal success. Liam first met Sara back in 2020 when she was first getting s...
Blowing up your Subscription Box With Facebook Ads In 2023 (What is working right now) 12.03.2023 32:52
Welcome to Subscription Box Answers, the podcast where we answer your burning questions about subscription box businesses. In this episode, Liam Brennan tackles the question on every subscription box owner's mind: Are Facebook ads still worth it in 2023? Liam has spent close to $1 million dollars on Facebook ads for BusterBox and shares his insights on what's currently working and how yo...
Growing a Subscription Box With Jocelyn Mizrahi Henderson 06.03.2023 46:29
Welcome to Subscription Box Answers, the podcast where we explore everything you need to know about starting and growing a subscription box business. In this episode, Liam Brennan sits down with Jocelyn Mizrahi Henderson, The Founder of Dog Mom Lifestyles and a Subscription Box Experts Member. Jocelyn shares her insights and experiences on running a subscription box business, from creating irr...
How much can you spend to acquire a customer and still remain profitable? 27.02.2023 17:06
Welcome to Subscription Box Answers, the podcast that provides actionable insights and strategies for subscription box business owners. In this episode, your host Liam Brennan breaks down the importance of the LTV:CAC ratio for any subscription box business looking to scale and remain profitable. Liam explains that to build a successful and sustainable subscription box business, you need to unders...
How to reduce passive churn in your Subscription Box Business. 20.02.2023 16:17
Welcome to the Subscription Box Answers podcast, where we help subscription box business owners solve their most pressing challenges. In this episode, our host Liam Brennan takes a deep dive into the topic of passive churn and shares valuable insights on how to reduce it in your subscription box business. Passive churn, which refers to the situation when a customer's credit card fails when at...
How to negotiate and manage vendor relationships (and get FREE Products) with Kristen Champoux 13.02.2023 38:54
Join host Liam Brennan as he sits down with subscription box expert, Kristen Champoux, in this week's episode of the Subscription Box Answers podcast. As a former Wall Street executive turned business development consultant, Kristen has used subscription boxes as a tool for brand awareness and marketing for her clients. She eventually took over The Fit Boxx and grew it into a successful $1M+/...
Turn Excess Stock Into Cash ASAP 03.02.2023 14:02
In this episode of "Subscription Box Answers" hosted by Liam Brennan, he delves into the importance of having a streamlined process in place to handle excess stock. Liam emphasises the dangers of stockpiling inventory over time, which can negatively impact profits and cash flow. Tune in to learn valuable insights and tips from Liam on how to sell excess stock quickly and effectively. Hav...
Increasing Prices For Existing Subscribers 30.01.2023 22:21
On the latest episode of Subscription Box Answers Hosted by Liam Brennan, we are talking about something that is essential for any subscription box business to keep a close eye on — raising your prices. Sure, the prices of things may be going up, but how do you make sure you're staying on top of your margins while still maintaining customer loyalty? On this episode, Liam dives into how to go...
Subscription Box Price Testing 23.01.2023 14:17
Join us for the latest episode of the Subscription Box Answers Show and learn how to optimize your pricing strategy. Host Liam Brennan will be breaking down the importance of price testing for your subscription box business. With the economy constantly changing, it is crucial to make sure you are not leaving money on the table. Liam will provide you with the exact strategy to conduct successful pr...
Marketing Your Subscription Box with Google Ads: Separating Fact from Fiction 14.01.2023 16:02
"In this episode of 'Subscription Box Answers' hosted by Liam Brennan, we're separating fact from fiction when it comes to marketing your subscription box with Google Ads. Are you tired of sifting through conflicting information on how to effectively promote your subscription box business with Google Ads? Look no further! Liam will be clearing up some of the most common myths a...
How to grow your Subscription Box with Facebook Retargeting ads after the IOS Changes 07.01.2023 17:36
In this episode of Subscription Box Answers, we cover how to grow your subscription box using Facebook retargeting ads in the wake of the iOS changes. Despite the widespread belief that retargeting ads are no longer effective, we explain that, with a little know-how, these ads can still be a powerful tool for acquiring new subscribers and lowering your customer acquisition cost. We also emphasise...
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