Strut It: Bold Visibility through Instagram Marketing

Send us Fan Mail Today I'm pulling back the curtain and sharing seven ways I've been using AI behind the scenes every single week to market my business, generate leads, increase sales, and save hours of work. Because when I'm learning a new tool or strategy, I don't just want the theory. I want to see how someone is actually using it inside a real business. This is the final ep...

Send us Fan Mail Today I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you...

Send us Fan Mail Every reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice. This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you . Last week I...

Send us Fan Mail Instagram is filling up with AI-generated content. And as more small business owners and creators start using these tools, one thing is becoming really clear — everyone is starting to sound the same. So how do you use AI effectively without losing what makes you you? That's exactly what we're tackling today. This is part one of a four-part series on how to use AI in your...

Send us Fan Mail I am sitting down with Austin Armstrong, author of Virality, keynote speaker, founder of Syllaby AI, and someone who has generated billions of views across social media through short-form video strategy.  We talked about what's actually working on Instagram in 2026  including how Austin uses trial reels to test content, his strategy for repurposing videos across platforms, an...

Send us Fan Mail Today I'm pulling back the curtain on how I'm using AI in my business to reverse engineer viral hook formulas, generate stronger content ideas, and speed up my content creation process without losing personality or authenticity in my marketing. This is part three of our hooks and messaging mini series, and it might just be the most practical episode of the bunch. What Yo...

Send us Fan Mail You already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you c...

Send us Fan Mail If your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram. This is part one of a mini series on hooks, messaging, and what's working on Instagram right now....

Send us Fan Mail We made it to part three of our three-part mini series on underrated Instagram growth strategies for 2026 and I saved two of my absolute favorites for last. In Part 1 we talked about growing without posting more.  In Part 2 we covered how to create content that spreads. Today we're talking about how to get your brand in front of an entirely new audience — one strategy happeni...

Send us Fan Mail Last week we talked about how to grow your account without posting more — strategic commenting, leveraging your warm audience, and repurposing your content. Today we're going deeper into the content itself. If your posts are consistent but not getting shared, reposted, or reaching new people, this episode is going to be a game changer. I'm sharing three strategies, inclu...

Send us Fan Mail This episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid. Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's...

Send us Fan Mail I'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation.  When Christa first came into Hot Reels , she was dealing with deep resistance to showing up online. Marketing her business felt emotionall...

Send us Fan Mail If you’ve been struggling to show up consistently on Instagram, this episode reveals the real reason why—and it’s not your strategy! I'm breaking down the hidden visibility block that keeps business owners stuck, overthinking, and invisible: imposter syndrome . You’ll learn how this shows up in your content, why it has nothing to do with your capability, and how to move throu...

Send us Fan Mail If you think TikTok is just dancing and trends, this episode will change how you see the platform. In this conversation, Mike Yanda breaks down how coaches, consultants, and service providers are using TikTok to generate real revenue.  He shares the exact content strategy and simple funnel that helped one client generate over $75,000 in a single month.  This is about building a sy...

Send us Fan Mail If your Instagram bio isn’t turning profile visitors into followers or clients, this episode is your fix. In this solo episode, you’ll learn exactly how to transform your bio into a 24/7 conversion tool using a simple AI prompt you can implement today. You can have viral content—but if your bio doesn’t convert, you’re losing clients every day. This episode walks you step-by-step t...

Send us Fan Mail Can Instagram actually lead to high-ticket clients without cold DMs or complicated funnels? In this episode of Strut It , I sit down with private client Dr. Amber Parks to break down exactly how she signed an almost $12,000 client using a simple organic Instagram strategy and a masterclass she launched in just two weeks. This is a real behind-the-scenes look at what changed—from u...

Send us Fan Mail Today I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business. Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Ins...

Send us Fan Mail Have you ever felt like you’re doing everything “right” on Instagram and still seeing no growth? In this episode, I’m pulling back the curtain on my own journey. I spent over a year stuck at 1,000 followers while posting reels every single day with almost no traction. Eventually, five specific shifts completely changed the trajectory of my growth. Those same shifts helped me grow...

Send us Fan Mail Two weeks ago, I shared a trial reels strategy that was working beautifully. In real time, Instagram adjusted. In this episode, I’m breaking down exactly what changed, what it means for your content, and how to adapt without spiraling. I’m also answering your questions straight from my DMs, including how to know if a trial reel is actually performing well and how to duplicate cont...

Send us Fan Mail I sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts. Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic...

Send us Fan Mail Instagram is shifting again, and I’m breaking down exactly what you need to know so your content performs and converts. In this short, actionable episode, I’m sharing three key updates that can directly impact your reach, engagement, and sales: • A smarter way to use Trial Reels without killing your momentum  • The new hashtag limit and what actually matters now  • A simple authen...

Send us Fan Mail Showing up online can feel vulnerable, awkward, and emotionally exhausting. If you have ever questioned your confidence, your relevance, or whether social media is even worth it anymore, this episode is for you. In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We tal...

Send us Fan Mail  Instagram does not need to feel chaotic anymore. In this final episode of my 2026 Instagram trends series, I bring everything together. I share a grounded roadmap for building a sustainable Instagram strategy that drives visibility, trust, and sales without burnout. I walk you through what to stop doing, what to focus on instead, and how to create content that actually supports y...

Send us Fan Mail  Getting views does not guarantee sales. I see this every single day. In 2026, trust matters more than ever. In this episode, I break down what actually turns followers into paying clients. I explain the trust recession. I show you the difference between attention and connection.  I teach you the three specific areas where depth drives real revenue.  You’ll Learn: 00:00 – Why atte...

Send us Fan Mail In this episode, we talk about how to stand out without burning out. We cover the shift away from generic content. We explore the rise of story-driven and mission-led marketing. We talk about how to grow your visibility in a way that feels human, sustainable, and aligned with your real life. You will learn why playing the long game matters. You will learn how to use storytelling t...