Strut It: Bold Visibility through Instagram Marketing

Send us Fan Mail Instagram feels harder than it used to. Your views might be down. Your reach might feel inconsistent. Your content might feel like it is disappearing into the void. This is not your fault. In this Strut It episode, I kick off a four part series on Instagram Marketing Trends and Predictions for 2026. I break down what is actually happening on the platform using real data from two m...

Send us Fan Mail Marketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds. In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies appl...

Send us Fan Mail As 2025 comes to a close, I pause to reflect on what this year truly taught me about business, visibility, and growth. Instead of another strategy-heavy episode, I share five unexpected lessons that reshaped how I think about success, consistency, and confidence as a business owner and leader. These lessons did not come from viral moments or overnight wins. They came from staying...

Send us Fan Mail Have you ever finished a full workday feeling exhausted but unsure what you actually accomplished? In this episode of Strut It , I sit down with Kelly Leardon, certified Director of Operations and founder of Walk Like Warriors. We talk about why traditional time management systems fail entrepreneurs and what actually works instead. Kelly breaks down her signature approach to themi...

Send us Fan Mail If your Instagram growth feels stuck or you are posting without a clear direction, this episode gives you clarity fast. I break down the five Instagram growth hacks that are helping small business owners grow their accounts, tighten their messaging, and get more eyes on their work. Each strategy is simple. Each strategy is doable. Each strategy is relevant to your 2026 plan. I als...

Send us Fan Mail Most people lose their ideal audience in the first two seconds of a video. That tiny moment determines whether someone keeps scrolling or thinks this message is for me. If your content feels ignored or flat, the issue usually starts with your hook. If you want stronger engagement, better watch time, and more qualified leads from your content, this episode gives you the exact tools...

Send us Fan Mail What if one year from now you could double your prices, expand your brand, grow your Instagram from under 2,000 followers to more than 22,000, and add more than $100,000 in revenue to your business. That is exactly what happened for my client, Dani Alvarez. When Dani and I first met, she was a homeschooling mom of three running a small farm in Northern Colorado and posting the occ...

Send us Fan Mail In this episode, I go deeper into the visibility work we started last week. I explore two blocks that show up for every entrepreneur I know: imposter syndrome and perfectionism. These patterns often present as hesitation, overthinking, procrastination, or feeling like you need everything perfect before you show up online. I share how they show up in life and business, how they hav...

Send us Fan Mail If people do not know you exist, they will not buy from you. It sounds simple, but visibility requires more than hitting publish on a post. It requires you to show up as your real self. It requires you to let your audience connect with your humanity. That means being honest. It means being a little messy in public. And that is where the fear kicks in. In this week’s episode, I sha...

Send us Fan Mail This week, I’m talking with Anthony Lambatos, owner of Footers Catering and founder of MIBE (Make It Better Every Day), a leadership and culture organization helping people build heart-led, people-first businesses. Anthony and his wife April have quadrupled their company’s revenue, achieved 50% higher employee retention than the industry average, and earned Best Places to Work hon...

Send us Fan Mail If your content isn’t converting, it’s not your strategy, it’s your messaging. In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven pos...

Send us Fan Mail If your content isn’t converting, it’s probably not because you need a new strategy, it’s because your messaging isn’t connecting. In this episode of Strut It , I’m joined by marketing expert and wedding business strategist Heidi Thompson, the founder of Evolve Your Wedding Business and author of Clone Your Best Clients . Heidi breaks down exactly how to uncover what your audience...

Send us Fan Mail If you’ve ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you. I’m pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts. I’ll also sha...

Send us Fan Mail People buy people, not products. That’s why your story isn’t just a “nice to have”; it’s the heartbeat of your visibility strategy. Today you’ll learn the art and strategy of storytelling, how to share your truth in a way that connects, inspires, and builds trust on Instagram. I even take you behind the scenes of my own story—my life as an actual showgirl (yes, with feathers and r...

Send us Fan Mail AI is here to stay, and it’s already reshaping the way we work and lead. But here’s the truth: most people are only scratching the surface, treating AI like a glorified Google search or copy assistant. That’s why I invited Geoff Woods , author of The AI Driven Leader and former VP of The One Thing to join me on the podcast. Geoff shares how small business owners, marketers, and le...

Send us Fan Mail You’ve got followers, you’re posting consistently, and people are engaging with your content. But here’s the million-dollar question: are those followers actually becoming paying clients? I’m teaching you how to build an Instagram sales funnel that turns engagement into revenue. You’ll learn how to design a clear customer journey, use lead magnets to grow your email list, and set...

Send us Fan Mail You could have the perfect Instagram bio and a solid content plan, but if you’re not creating the right type of content, you’re basically invisible. That’s why in part three of my five-part AI Instagram series, I’m showing you the ONE format that’s still getting the most reach and engagement on Instagram right now: Reels. You’ll learn why Reels remain the fastest way to grow your...

Send us Fan Mail If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it. You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everyt...

Send us Fan Mail If you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond). I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors i...

Send us Fan Mail If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm. You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external in...

Send us Fan Mail If you’ve ever felt like showing up on camera or taking the stage was just too much , today’s episode is going to light a fire under you.  I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international spea...

Send us Fan Mail If you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients. I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also...

Send us Fan Mail If you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searchi...

Send us Fan Mail If you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode. We break down how to structure...

Send us Fan Mail Today I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too. Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally conv...