Strong Talk

Work-life balance as a coach is a nightmare to get right, and I'll be honest, I definitely haven't got it cracked but I've made progress. I walk through my "life audit" and the six areas I split my time across, why sacrificing your own training for the business always comes back to bite you, how blocking your time out gives you more freedom rather than less, and the investment days vs consumption...

In this episode, I answer a ton of listener questions, including When should you stop scaling your business? No leads despite posting every day How to stop procrastinating and actually get things done Moving into a new niche before you've got clients in it What coaches waste time and money on Everything I've changed my mind on in the last year(volume, zone 2, peptides, virality) Hope you get a ton...

Most coaches never get above 5K a month & it's more often than not, it's not because they aren't a good coach. It's the stuff around the job. The consistency. The niche they refuse to commit to. The personality they're too scared to show. The marketing they think is beneath them. In this one, I break down the six things keeping coaches stuck under 5K, and what to do instead. If you're trying t...

This episode is essentially a brain dump of everything I believe coaches need to hear when it comes to mindset.   It's off the back of a load of conversations with coaches who are feeling lost, questioning whether they're gonna make it, and wondering whether this whole thing is even worth it. I've struggled with things many times over the years, so these are just my honest thoughts on mindset, not...

In this episode, I'm talking through the seven biggest financial mistakes I made in the first few years of my coaching business. These are some dumb things I actually did that put me in real financial danger, and the only reason I got out of them was that my business kept growing at the right time. If it hadn't, I'd have gone under. I cover: Not saving tax when you go self-employed and how to mana...

You're posting consistently. You're showing authority. You're talking directly to your niche. And still getting no enquiries. This is something I've seen across multiple conversations this week with genuinely good coaches who are doing everything right on paper. Top of funnel content, social proof, pain point posts, CTAs. The works. And nothing is coming back. The reason is almost always the same....

Getting ghosted as an online coach is one of the most frustrating things you'll deal with, but most coaches are handling it completely wrong. In this podcast,  I break it down into the two situations you will run into Someone enquires, seems keen, maybe gets sent a payment link - then disappears An active client goes quiet, stops checking in, and potentially cancels their payment without a word. B...

If you’re an online coach struggling to get clients There’s a good chance your sales funnel is flawed (or doesn’t exist). In this podcast, I break down: What a sales funnel actually is Why every coach already has one (whether they realise it or not) How to structure your content so it brings in clients consistently The difference between top, middle, and bottom of funnel content How to turn follow...

In this episode, I break down 10 red flags you need to know before you spend any money on a business mentor.   From pressure sales tactics and fake 1-1 promises, to copy-paste systems that make you sound like everyone else, I'll show you what to look out for.   I'm lucky enough to have been coached by some of the top guys in the industry, but so many of my mentees have been burned by these guys.  ...

Most coaches will tell you their monthly revenue.   Nobody tells you what it costs to run a business.   In this episode, I'm breaking down every single overhead in my online coaching business.   The tools, software, and investments, plus showing you how I'm running at nearly 90% profit margin.   If you're building an online coaching business and want to understand where your money should (and shou...

(This is better watched on Youtube due to me drawing out the flow of a business, but hopefully you can follow along)   In this episode, I break down something I never see discussed.    What profit margins should your coaching business actually be running at. I walk through two models.   The one-man band setup most coaches start with, and the scaled model with videographers, VAs, setters, and ad sp...

In this episode, I address the irony that as coaches we can give great advice to our clients, such as invest in yourself, whilst completely ignoring it ourselves.   Only to wonder why our businesses get stuck, and we don't grow.   Here's a hard look at the impact of self-investment, the mistakes I've made & the true cost of staying stuck where you are.   Links My Instagram - www.instagram.com/...

Why do so many online coaches look and sound exactly the same right now? Same hooks. Same content ideas. Same offers. Same “systems”. In this episode, I talk about one of the biggest problems I’m seeing in the coaching industry, which is everyone using the same playbook and it killing their voice.   A lot of mentors sell “business systems” that promise client growth. But when hundreds of coaches f...

In this episode, I break down the productivity systems I use to run a multi six-figure online coaching business, without burning out. We talk about: The 15-minute time tracking method that exposes wasted hours How to eliminate distractions (phone, email, social media) The Eisenhower Matrix for prioritising growth tasks Time blocking and Parkinson’s Law Environmental design for focus Using AI for i...

In this episode, I go through the realities of building an online coaching business, and cut through the BS that I am seeing on Instagram, YouTube, and spouted from various "mentors" telling you that it is easy to achieve a 6-figure business.   It can definitely be done, I've done it and helped people do the same, but we need to understand "how" before we start, invest £10,000 into a mentor and th...

In this episode, I cover how to leverage your social media to increase lead generation, get more clients and grow your business - even without a large social media following, using specific content types to build trust and connection with your audience.   If you have less than 10,000 followers and want to create a profitable coaching business, this is for you.   Links My Instagram - www.instagram....

In this episode, I cover the 10 steps to building a 10k/month coaching business.   10k/month is a big milestone for many coaches, so I go over the steps I use in my business and those of my clients.     Some of the points are not "sexy" and flashy, but they are absolutely ones that top coaches need to consider as they build their business.   Links My Instagram - www.instagram.com/matt_physiquecoll...

In this episode, I talk through the 10 things you need to stop doing in 2026 if you want to build your coaching business, get in elite shape, become confident in your coaching ability, create better content, and make more money.   A ton of value here, so I hope you get a lot from it.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/st...

In the first episode of 2026, I talk through how I see the fear of failure holding coaches back from achieving success, how that shows up in your life and business, and then what we can do about it.   Links My Instagram - www.instagram.com/matt_physiquecollective Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about Strom Sports Nutrition - PHYSIQUE for Free Shipping Youth...

In this episode, I go over how I review my goals for the year, the template I use, the areas I succeeded and fell down & also my plans for 2026.   One of my goals was to release 30 Podcast episodes, so with this one, I have managed to scrape that one off the list.   Thank you to anyone who listened and supported the show in 2025.  Happy New Year and I wish you all the best for a huge 2026!   T...

In this episode, I cover the biggest mistakes coaches make in their own training, such as training like a bodybuilder, not prioritising the right things, and why consistently trying to "optimise" is a bad idea. And then more importantly, what you can do to fix it.     And if you want more help building a brand, improving your coaching, and growing your business, you can join The Strong Coaching Ac...

In this episode, I break down how coaches can simplify the entire process by understanding their audience. What they struggle with, what they care about, and what they want to learn. I cover the three types of content every coach should be using (engagement, education, social proof), why documenting your journey beats trying to constantly come up with ideas, and how to build a structure that makes...

In this episode, I go over my experience with coaching burnout, what it is and how I ended up having a panic attack in the gym.   I talk through why it happens, the negative implications it can have for us coaches, and most importantly, how we can put things in place to deal with it.  Given how this is such a huge factor affecting myself and other coaches, I think this is a must-listen for anyone...

Summary In this episode, I break down how I built — and still run — a successful coaching business with minimal expenses. I talk about why keeping your operating costs low matters so much, and how you can still deliver a high-quality service without overspending on things that "the internet" tells you that you need. I share the tools, resources, and approaches I’ve personally used — from affordabl...

In this episode, I share a personal and professional update — including my recent move and what's been happening in my business. I dive into the topic of coaching confidence — specifically, finding the balance between overconfidence and self-doubt. I talk about the real, practical ways coaches can build genuine confidence through experience, reflection, and consistent action.    Hope you guys take...