Strategy with Jason

Dealers must create content that consumers TRUST. I had the opportunity to catch up with Art Pier at C-4 Analytics NADA 2026 booth for an incredibly insightful interview on dealership marketing. We discuss the marketing strategies that dealerships need to take action on in 2026. For more on C-4 Analytics, visit: https://c-4analytics.com/ #nada2026 #automotive #dealership #nada #dealershipmarketing...

In this episode of Shift Into Profit, Jason Harris sits down with Jake Cronin to break down one of the biggest missing pieces in dealership performance: measuring and coaching the in-person customer conversation. Dealerships invest heavily in training, process, and technology — yet most still rely on gut instinct to determine whether those processes are actually being followed. That gap leads to m...

Is digital retail helping your dealership—or quietly killing your margins? In this episode of Strategy with Jason, Jason Harris sits down with Faraaz Ghauri, VP of Digital Retail at NETSOL, to break down where most digital retail strategies fail—and what dealers must do to fix the online-to-in-store handoff before it destroys trust, profitability, and retention. Today’s car buyer completes over 90...

What really happens after the sale determines whether a customer becomes loyal—or disappears forever. In this episode of the Driven Loyalty Podcast, Jason Harris sits down with Joe Webb to unpack one of the biggest loyalty killers in automotive retail: poor post-sale engagement. This isn’t about CRM checkboxes or automated follow-ups. It’s about intentional communication, real human connection, an...

Most dealerships think they have a process. Very few can actually prove it’s being followed. In this episode of Shift Into Profit, Jason Harris sits down with Gavin Janis Siro.ai to break down one of the biggest blind spots in automotive retail: confusing checklists with real process management. Dealers spend massive time and money getting customers into the showroom—but once the conversation star...

The dealership world is changing fast — and most dealers aren’t ready. In this episode of the Strategy with Jason Podcast, Jason Harris sits down with Adam Bruttell from Netsol to break down what’s really happening inside modern dealerships and why the traditional car-buying experience is breaking down. Today’s customer shops online first. In fact, 90% of the buying journey happens before they eve...

🔸 Too many dealerships are chasing new tech while ignoring the real problem: how their people actually communicate with customers. 🎧 In this episode of Shift Into Profit, Jason Harris sits down with Jake Hales to unpack what’s really broken inside modern dealerships — from lead response and spam filters to poor onboarding, weak leadership, and paper-based “processes” that don’t reflect real huma...

Automotive technology is broken — and it’s not because dealers don’t buy enough tools. In this episode of Driven Loyalty, Jason Harris sits down with automotive technology veteran Adam Gillrie from Savvy Dealer to unpack why dealership tech stacks are still 10 years behind, how innovation keeps getting derailed, and why no amount of marketing can fix a bad customer experience. They dig into the re...

🔸 Most dealerships aren’t losing deals because of bad marketing. They’re losing deals because they’re measuring the wrong things. In this episode of Shift Into Profit, Jason Harris sits down with Jade Terreberry from Cox Automotive to break down what actually drives dealership profitability today—and why leads, CPL, and impressions are misleading most operators. This conversation digs into: • Why...

🎧 On this episode of the Driven Loyalty Podcast, CoreySmith and I discuss the aspects of your service process that you must get right to improve customer experience and create loyalty. ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Corey Smith: https://www.linkedin.com/in/corey-smith-93583832/ #drivenloyalty #Podium #AIAssistants #CustomerRetention #Automot...

On today's episode of The Strategy with Jason Podcast, DJ Sardana joins me in Las Vegas at the Digital Dealer Conference. DJ and I discuss the questions you MUST ask your Marketing agency, how to know if they're a PARTNER and so much more! For more info on C-4 Analytics, visit: https://c-4analytics.com/ DJ Sardana: http://www.djsardana.com/ Strategy With Jason: https://strategywithjason.com Listen...

🎧 On this episode of the Driven Loyalty Podcast, Peter Smith and I discuss the death of "the journey to the sale", growing your customer loyalty organically, building better customer experience and so much more! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Peter Smith: https://www.linkedin.com/in/peterwsmithlion/ #drivenloyalty #Podium #AIAssistants #Cust...

🎧 On this episode of the Driven Loyalty Podcast, Jon Frederick and I discuss Developing Loyal Customers Through Hyper-Personalized Experiences! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Jon Frederick: https://www.linkedin.com/in/jon-frederick-ab1948148/ #drivenloyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotiv...

💥Welcome to the Modern Automotive Marketing Podcast. We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. 🎙️In this episode, Alex Motevosian and I discuss how leveraging predictive strategies unlocks new growth, real-time signals to anticipate shopper behavior, targeting the full funnel, omnichannel data, and more! Alex Motevos...

💥Welcome to the Modern Automotive Marketing Podcast. We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. 🎙️In this episode, David Raminick, Justin Friend and I discuss fragmented strategies vs Integrated campaigns. We also get into how Proficy Digital unifies creative, data, and targeting across all channels to build one cohes...

🎧 On this episode of the Driven Loyalty Podcast, Jonathan Dawson and I discuss transforming dealership numbers, nurturing customer relationships, creating an exceptional car buying experience and so much more! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Jonathan Dawson: https://www.linkedin.com/in/sellchology/ #drivenloyalty #Podium #AIAssistants #Custom...

Welcome to the Modern Automotive Marketing Podcast . We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. In this episode, Justin Friend and I discuss why generic ads burn budget and fail to connect with buyers who expect real-time, personalized messaging. We also get into how Proficy’s approach to dynamic creative is tailored t...

Welcome to the Modern Automotive Marketing Podcast . We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. In this episode, Justin Friend and I discuss why dealers can't rely on Google and Facebook alone. We explore why dealers fight for the bottom 3% in-market buyers while ignoring the 97% top of funnel buyers. Justin Friend: ht...

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Kirsten Von Busch, Jennifer Ng and I explore trends in SUV registrations, automotive consumer lifestyle segmentation, insights from The Trade Desk and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automo...

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Melinda Zabritski and I explore trends in EV leasing, consumer credit scores, monthly vehicle financing payments and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends Melinda...

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, John Howard and I explore the automotive trends in what cars are on the road, what's happening with EV's and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends #automotive #au...

Welcome to the Experian Auto Insights podcast — where we explore the data driving today’s automotive industry! Join us as we unpack key insights from Experian’s Quarterly Automotive Trends Reports to help you stay ahead in a fast-moving market. Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends #automotive #automotiveindustry #automot...

On today's episode of The Drive Podcast, Randy Kobat joins me in Las Vegas at the NIADA Conference. Randy and I discuss seamless processes, improving fixed ops efficiency, accurate mechanical inspection and so much more! For more info on Repair OnDemand, visit: https://www.repairondemand.com/ Randy Kobat: https://www.linkedin.com/in/randykobat/ Strategy With Jason: https://strategywithjason.com Li...

🎧 On this episode of the Driven Loyalty Podcast, Shawn Armorer and I discuss creating an employee experience, smooth customer handoff, partnering with staff to create loyal customers and more! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Shawn Armorer: https://www.linkedin.com/in/shawn-armorer-b6200a46/ #drivenloyalty #Podium #AIAssistants #CustomerRetent...

On today's episode of The Drive Podcast, Anthony Timpson joins me in Las Vegas at the NIADA Conference. Anthony and I discuss developing customer relationships in a digital world, having a people first mindset, customer loyalty and more! For more info on Gold Standard Automotive, visit: https://goldstandardautomotive.com/ Anthony Timpson: https://www.linkedin.com/in/anthony-timpson-694337121/ Stra...