Steve Coughran
Strategy Meets Finance
Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each...
Author
Steve Coughran
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
Part 2: The Cash Flow Mindset | Cash Flow 09.09.2025 9:42
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 2 of Steve Coughran’s book Cash Flow . Steve explains why profit doesn’t protect a business from failure and why free cash flow is the real survival metric. He breaks down how to calculate free cash flow, why it matters more than revenue or profit, and how companies wi...
Part 3: What Creates Value in a Business? | Cash Flow 09.09.2025 12:34
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 3 of Steve Coughran’s book Cash Flow . Steve reveals what truly creates value in a business: generating more cash flow than the cost of your investments. He explains return on invested capital (ROIC), why growth without strong returns destroys value, and how to measure...
Part 4: Two Ways to Measure Firm Value | Cash Flow 09.09.2025 17:38
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 4 of Steve Coughran’s book Cash Flow . Steve breaks down the two main ways businesses are valued: the income approach, based on free cash flow, cost of capital, and growth, and the market approach, based on EBITDA multiples. He explains why understanding both is critic...
Part 5: Lever #1 – Volume | Cash Flow 09.09.2025 20:24
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 5 of Steve Coughran’s book Cash Flow . Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it’s profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without...
Part 6: Lever #2 – Price | Cash Flow 09.09.2025 11:15
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 6 of Steve Coughran’s book Cash Flow . Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently withou...
Part 7: Lever #3 – Cost of Goods Sold | Cash Flow 09.09.2025 12:46
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 7 of Steve Coughran’s book Cash Flow . Steve covers the third lever of cash flow: cost of goods sold (COGS). He explains why lowering COGS directly boosts profitability, how throughput matters more than margins, and the strategies businesses can use to cut waste, impro...
Part 8: Lever #4 – Operating Expenses | Cash Flow 09.09.2025 10:13
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 8 of Steve Coughran’s book Cash Flow . Steve explains the fourth lever of cash flow: operating expenses. He shows why cutting costs blindly destroys value, how to eliminate waste without hurting growth, and the smart ways to optimize overhead while protecting employees...
Part 9: Lever #5 – Capital | Cash Flow 09.09.2025 16:32
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 9 of Steve Coughran’s book Cash Flow . Steve introduces the fifth lever of cash flow: capital. He explains why EBITDA isn’t cash flow, how invested capital and ROIC reveal whether a business is creating or destroying value, and the hidden cash traps in receivables, inv...
Part 1: The Foundation of Great Companies | Cash Flow 09.09.2025 21:47
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check This is Part 1 of Steve Coughran’s book Cash Flow . Steve lays the foundation of why so many businesses struggle with cash even when they look profitable on paper. He explains the stages of a hidden cash flow crisis, why free cash flow matters more than revenue or profit, and intro...
How SBA Financing Really Works When Buying a Business with Sean Goggins | Ep 185 08.09.2025 32:10
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit This week, Sean Goggins, SBA Commercial Loan Officer at Cadence Bank, joins Steve Coughran to break down how SBA loans really work when buying a business. They cover how much cash you actually need, when seller financing helps, what banks look for in cash flow, and the...
Financial and Economic News: September 4, 2025 04.09.2025 13:05
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Major moves and market momentum in this week’s top financial stories, including: Fed Faces Political Turmoil Ahead of Cuts Buffett Bets on Build-to-Rent Housing Gap and Old Navy Enter the Beauty Market Kraft Heinz Splits Up to Refocus Strategy Elliott Targets PepsiCo for a Shake-Up Tune in for smart co...
Why Businesses Stall Between $1M–$3M and How to Scale Past It | Ep 184 03.09.2025 16:04
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most businesses stall between $1M and $3M in revenue. Cash gets tight, profit disappears, and owners feel stuck doing everything themselves. In this episode, Steve Coughran explains why the “death zone” happens and what you need to change to push through it. If your com...
Where Business Owners Should Start to Learn Finance | Ep 183 01.09.2025 17:15
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Get free tools to grow your company Sign up for the free Financial Pro course If you had to start from scratch and get smarter with money fast, where should you begin? In this episode, Steve Coughran breaks down the three financial statements every owner must underst...
Financial and Economic News: August 28, 2025 28.08.2025 12:44
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Major moves and market momentum in this week’s top financial stories, including: Nvidia’s “New Normal” Still Looks Strong Venture Debt Firms Tilt Toward Bigger, Later-Stage Deals Cracker Barrel Retreats After Logo Backlash AI’s Big Leaps Are Slowing—And That Might Be Good News AI-Skilled 20-Somethings...
How Fast Can You Grow Your Business Without Going Broke? | Ep 182 27.08.2025 11:30
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Growing fast feels exciting—but grow too quickly without enough cash and you’ll find yourself in big trouble. In this episode, Steve breaks down the simple formula every business owner needs to know: how to figure out the maximum speed your company can grow before you r...
How to Read an Income Statement for Business Owners | Ep 181 25.08.2025 22:40
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Levers of Profit Calculator Most business owners look at their income statement but don’t really know what it’s telling them. In this episode, Steve breaks it down so you can see where profit is really made and where it’s slipping away. He explains how to read revenue...
Financial and Economic News: August 21, 2025 21.08.2025 10:34
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Major moves and market momentum in this week’s top financial stories, including: Jobless Claims Signal Cracks in the Labor Market Fed Holds Back on Rate Cuts at Jackson Hole Blackstone Bets on Power Infrastructure Walmart Walks the Tariff Tightrope Housing Market Gives Buyers New Leverage Corpora...
What to Look For When Buying or Selling a Business | Ep 180 20.08.2025 21:22
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Buying or selling a business can go wrong fast. Pay too much as a buyer and you’ll regret it. Sell too soon and you might leave millions on the table. In this episode, Steve Coughran shares a CFO’s perspective from years of buying, building, and selling companies worth...
How Much Does a $5M Landscape Company Really Make? | Ep 179 18.08.2025 14:58
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Benchmarks Most people assume a $5 million business must mean big money for the owner. But in this episode, Steve breaks down the real numbers behind a $5M landscaping company, from revenue to actual cash in hand. Spoiler: it’s not what you think. Whether you're...
Financial and Economic News: August 14, 2025 14.08.2025 21:36
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Major moves and market momentum in this week’s top financial stories, including: Producer Prices Pop to a 3-Year High Bessent’s Bold Push for Big Fed Cuts Fast-Casual Chains Lose Their Sizzle Southwest Ends Open Seating, and a Strategy Amazon Doubles Down on Grocery Domination Ulta and Target Break Up...
Too Old to Be an Entrepreneur? Think Again | Ep 178 11.08.2025 18:14
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Most people think entrepreneurship is a young person’s game. But the data says otherwise. In this episode, Steve breaks down why your 30s, 40s, and even 50s might be the best time to launch or buy a business—and how real-world experience gives you a massive edge over th...
Financial and Economic News: August 6, 2025 07.08.2025 18:26
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Major moves and market momentum in this week’s top financial stories, including: Blackstone Drills into Data Apple’s $100 Billion Hedge Margins Are the Meal at McDonald’s The Fed’s September Fork in the Road NFL and ESPN: A Streaming Power Play FinWeekly has the latest updates on market-shaping headlin...
The Biggest Lie You Are Told About Building Wealth | Ep 177 04.08.2025 16:43
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit We’ve been sold a story: save 10% of your paycheck, invest it in the market, and one day you’ll retire rich. But is that really how wealth is built? In this episode, Steve breaks down the math behind that promise—and explains why the numbers don’t add up like you think...
Netflix vs. Spotify - Who's More Profitable? | Ep 176 01.08.2025 31:52
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Netflix and Spotify may look similar on the surface—massive platforms, global audiences, subscription models—but dig into the numbers, and the differences are hard to ignore. In this episode, Steve breaks down both companies’ financials in plain English and reveals why...
How to Find a Good Mentor (Red Flags to Watch Out For) | Ep 175 29.07.2025 22:54
How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Mentors can change your life—or waste your time. In this episode, Steve shares what he’s learned about finding the right kind of mentor, why most people get it wrong, and a story he’s never told before that will make you rethink who you take advice from. He also breaks...
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