Strategy Hour | Online Marketing for Business Growth

I hope you have some pink on because we have Melissa Johnson of Best Friends for Frosting on the podcast today. This woman is bubbly and sparkly, and she loves all things sugar coated and confetti covered. Melissa started her blog after realizing the earning potential of the industry and found herself best-suited in the role of creative director of this lifestyle business. With Melissa, you will g...

Today on the podcast, we are getting a little “woo-woo”. We’re connecting to the universe, checking in with ourselves, and getting right into talking about affirmations today and specifically how affirmations can be integrated as part of your everyday routines. We show you just how simple and easy it is, as well as the impacts that they have had on us personally as business owners in regards to gr...

Today on the podcast we get to chat with Lauren Taylor of Trend Magazine and Lauren is such a sweetheart! We have known her for almost a year now and have been following her and all she does with her magazine. We are absolutely thrilled to see her growth and all of the amazing accomplishments she has had in such a short time. We dive into the super sexy topic of becoming an Instagram influencer. W...

Ever wonder how to go about growing your business and which strategy to pursue? Maybe you feel stuck and you are at the breaking point where something’s got to give. Well, today on the podcast we jump into exactly how to scale and grow your team and the questions you need to be asking yourself before you even realize whether a team is the right move for you. Because some of you, the team might not...

We first discovered Jeff on Instagram. Jeff is a photographer who loves to take a lot of architectural images, and so naturally we fell in love with his work. Not long after, we discovered his wife, Kelly, and we just absolutely had to follow them both! We followed their work for a year and a half before reaching out to them, and it’s been such a fun journey getting know them on a more personal le...

As a two-woman team, we get a lot of questions about how we make a partnership work. We always get asked how we met, how we work as a team inside TCC, and what gave us the idea to make the leap from collaborators to business partners. We know it’s not necessarily super common, but it seems like everyone is always interested in seeing how this works. So we figured we would just share some of the ac...

We are super excited to bring on our friend Amber Housley to the podcast today. We had the opportunity to meet Amber last year at the Savvy Experience and it was so wonderful getting to know her, getting to hang out with her, and learning more about what she does. Because if you all didn’t know, she does a lot! Amber has her hands in a lot of creative businesses. She is rocking it at her own brand...

Ever wonder how you can keep your business running, but no actually be in it? Today we are lifting the curtain, and getting super real, showing you a behind-the-scenes look at how things can still get done here at TCC and in your own business when life gets in the way. We want to walk you through the systems, the processes, the mindsets, the workflows, and all the good meaty stuff that we were abl...

Today on the podcast we have Cyndie Spiegel. She is about to get a little crazy up in here so I’m just warning you. We met Cyndie last year at a conference and she just blew our socks off! We are talking about some hard stuff today but I think stuff that’s really needed. Cyndie drops some truth bombs and we talk about how we treat women in the online world and as small business owners, how we can...

Today we are talking all about pricing, numbers, and figuring out what the heck to charge for the services that we offer and the products that we sell. We take on the topic with intense passion, so hold onto your socks because you will hear exactly how we feel as the episode goes on. We get asked so often what to charge and what others would be willing to pay for it. Learn more about your ad choic...

We are so excited today to bring you our chat with Jessica Honegger, the founder of Noon Day Collection. She is an amazing human being! She is a boss who truly understand the frustrations, the struggles, and the concerns that owning a business does to all of us. In today’s episode, we talk about a ton of different things, like ethical business practices, giving back with your business, the differe...

Today we’re getting real with blogging. For a lot of people, blogging is not their favorite thing. Perhaps you don’t like it either. That is A-okay. We are going to talk to you about why it is important, how it has been super incremental to our personal growth, and our business growth and some hints and tips for you to make it a little bit easier on yourself so maybe you can enjoy it a little bit...

Today we are talking a lot about email marketing! Nathan Barry and the team at ConvertKit has definitely been a lifesaver for our business. It has helped us see radical growth since we’ve switched over. ConvertKit is an email marketing service for professional bloggers. Nathan’s background in the blogging world led him to build a tool to help other bloggers and entrepreneurs successfully build the...

Getting paid to be creative is a myth. Lately, we’ve heard this phrase being tossed around a lot. Heck, we’ve even used this exact phrase to describe our journey ourselves. But the phrase isn’t really accurate. We aren’t getting paid to be creative. We’re getting paid because we are intellectual businesswomen. We take our business seriously and structure it to pay us. We are constantly strategizin...

Wondering about how to rock it in your product based business? Well, then this is the episode for you. We are so excited to have Emily Ley from The Simplified Planner on the podcast today. She is here to bring a fresh perspective and to share some incredible nuggets of wisdom that we can’t really bring to the table. But most importantly, to answer all burning questions that you all have had about...

We think a lot of people get surprised when they find out exactly how much stuff gets done over here at TCC. We think you might be surprised by some of the hacks and the tricks that we implement in our everyday to stay on top of our goals, to make sure that our list gets done, and to not get distracted by all of the easy things that are out for us when we work from home. We jump into the exact str...

We have finally found our soul sisters in the entrepreneur world. The four of us can so relate to a lot of the same things that we go through on a day-to-day basis. Luckily for you, they’re able to really pivot that partnership strategy and help solopreneurs just as much. If you want to walk away with some great insights on how to create white space in not only your life but your business, then th...

Looking to be successful, but not sure how to bootstrap your business? Today we jump in and talk about some frugal habits of successful entrepreneurs to find out how to hack it until you know it works. We unpack the exact things we purchased and when, and why it makes sense to invest in specific tools and systems at certain times in your business. In today’s entrepreneurial world, people have a te...

Teachable has a big place in our hearts and today we sit down with founder, Ankur Nagpal. Teachable is a platform that helps individuals and business create and sell online courses, and for those of you who aren't necessarily interested in building courses, we actually take it back before Teachable was even around. Ankur is open, transparent, and honest about his company and their growth. He share...

Most creatives seem to be also known as “serial entrepreneurs” because we’re constantly thinking up and wanting to try new ideas. Although this keeps us innovative in business it can also paralyze us and hold us back. In this episode of The Strategy Hour Podcast, we sit down and chat about just what to do when you have way too many ideas. We’re getting you focused and making you ask the hard quest...

Selling online courses have been pivotable for our business growth and success. We often get asked by others questions about starting their own online course, but we always refer to the experts. One of them is our friend, David Siteman Garland of Create Awesome Online Courses. His programs were some of the first we ever purchased and they’ve played a huge role in how quickly we were able to shift...

In order to go from a low-rate creative to a premium creative isn’t skillset or technique. It’s about creating an experience. It’s about the sales process, the hand holding and the results. In this episode of The Strategy Hour Podcast listen as Emylee walks you through how she went from working for free as a photographer to charging $75 for her first paying client to then being able to make $1,500...

Ever wonder how to get your business published by “O” Magazine, “Entrepreneur” or “Forbes”? Maybe you’d like to get a spot on your local new station or even The Today Show. It can get overwhelming figuring out who to reach out to, what to say and how to make the perfect pitch. Well, today on The Strategy Hour Podcast, our friend Rachel Hofstetter (a former editor of “O” and CMO of Chatbooks) walks...

Have you ever wondered how people bounce back from a layoff? How are others able to take this unfortunate event and create their own path? Well, in today’s episode you’re hearing from one of your hosts, Abagail Pumphrey on just that. Specifically how she was able to also replace her corporate income in 30 days with her side-hustle. Listen as Abagail covers the exact steps she took to go from not-s...

Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your we...