Strategy Hour | Online Marketing for Business Growth

In today’s episode, it is probably going to get a little personal and a little emotional, but we think it’s important that we tell you a little bit about what happened earlier this year and how we have been able to manage all the changes. In the beginning of 2017, Emylee adopted a baby, which completely changed her whole world. Things were going so well as a new mom, but suddenly she totally hit a...

We are super excited to bring you our friend, Christy Laurence, who is the founder of Plann, a visual planner and scheduler app for Instagram. Plann is designed to help you create a follow-worthy feed in advance as a great strategy for Instagram growth. A bunch of you probably already use this app and know and love it, so we are really excited today for her to share some of the ins and outs of her...

We are going to mix it up a little bit today on the podcast, by doing a Q&A session with yours truly. For this Q&A, it will be kind of like you are here because we are going to say some of your names, answer your questions, and give you our best tips and advice in this Q&A session on the podcast. Now, these do not necessarily make sense together, and they are in no particular order. We are simply...

We are so excited today to have Johnny and Joanna on from Letterfolk Co on the show. They are amazing givers of knowledge and awesome business owners who make adorable felt, wooden, handmade in the United States, letter boards that you can put little quotes on and uniquely capture monthly milestones. We reached out to them on a whim because they have such a beautiful Instagram and such an amazing...

Today we are going to tell you all about how to get your readers, your people just like surfing the internet, surfing the airwaves, surfing Google; people who are just hanging out online, how do they find you and how can you turn them into loyal customers? The “free, free, free, marry me” sales model walks people through awareness, consideration, preference, and purchase, to being super loyal, to...

Guys, you better get ready and put your thinking caps on because today we are hanging out with our good friend Meg Clarke from Clapping Dog Media. She is an SEO expert who works with creative entrepreneurs to help them get their businesses found by google. We know sometimes SEO can be a bit confusing and make you want to run for your life. So don’t let it scare you, and don’t let it intimidate you...

Today, we are super excited to talk about some stuff that might surprise you guys. We are telling you all the reasons why we say no to “opportunities”. Most opportunities, honestly. Plus, we get into our thought process behind our no’s and how you can now begin to ask yourself different questions when you get thrown various opportunities in your own business. Is it an opportunity that is the right...

Today on the podcast, we have Terry Dean of Mymarketingcoach.com. Terry considers himself one of the grandfathers of internet marketing, and he even referred to himself as a dinosaur. But one thing is for sure, this guy knows his stuff! Terry started out as a pizza delivery driver for Little Caesar’s making $8 an hour and transitioned into online marketing in 1996. This guy generated over $96,000...

On today’s episode, we are super pumped to talk to you about why we share our income reports. In the interest of being transparent, we have decided to walk through the process and tell you why we just started to share our income reports. So in case, you guys didn’t know, we have two income reports floating around the blogosphere at this time, that show you how much money we make. Now we are not sa...

We are pretty super pumped because we have Jessica Eley on the show today! Jessica is the resident emotion bringer upper of all things regarding icky feelings, money, success, and thinking we’re not good enough. She shows exactly how they affect the growth of our business, our mindset, our relationships with our families and all of that good stuff. We are diving into some pretty deep shit today an...

Today, we are going to talk about some dream weeks, some not so dream weeks, and how we have transitioned in our business. We chat through our journey of how our life and day of work looks different as our business grows and changes, as our life grows and changes, and the kind of questions we begin to ask ourselves when we want to strive towards a different or better ideal dream week. We go over h...

Guys, we are super excited to have on our friend, Josey Stafford from Six Pence Events today. She is a wedding planner and we know there are a lot of you in the wedding industry listening in today and we know nothing about it other than the fact that we both have gotten married. So, we are super excited to have someone on who actually knows what she’s talking about, in regards to service based ind...

Today, we are getting a little nerdy with you guys. We are geeking out on some numbers and giving you the same slap on the face we got when it came to conversions of your peeps and making money. If all of this numbers stuff kind of freaks you out and makes you want to break out in hives and throw your phone out the window, it’s okay. Take a deep breath. We are not going to turn you into a mathemat...

Today on the podcast, we have Claire Swinarski who is a copywriter and content marketer for creative entrepreneurs. She has been featured in the Washington Post, Seventeen Magazine, Bridal Guide, and many other amazing magazines and publications around the country. Claire is based out of Wisconsin and she pretty much loves burrito bowls, so we like her. She is a girl after our own burrito loving h...

Today, we’re talking about one of our favorite systems, Squarespace, and why it is our favorite web platform, all of our favorite features, and why we have adamantly insisted on staying on Squarespace despite the option to leave multiple times at this point. Now, if you are using another platform, we are not here to shame you and judge you for that, and we are certainly not going to tell you that...

It’s going to get crazy up in here! Today on the podcast we have Tasha Haynes from BLINK Conference on. She is AMAZING, and we are so excited to have her share all her wisdom with ya’ll. Tash is in the fifth year of running the BLINK Conference so she definitely knows a thing or two about conferences by now. She has great advice to those looking to start their own conferences or perhaps attend a c...

Today you are going to learn all about how to do a survey, why it’s important, how to actually create the thing, a few of our tips and tricks, as well as some of the questions that you should actually consider asking inside of this bubbly delicious thing that’s going to give you so much information that you will be exploding with ideas by the end of it. So you need to make this sound like the best...

Oh my gosh! We are so excited to have Sarah on the podcast today. Sarah was our first hire here at TCC and has been with us the longest. We still remember her first email to us, asking to be part of the team — it was definitely a heaven sent! Sarah is awesome, we love her, she is amazing, and plays a big role in this team. You may not know this, but we are not the greatest spellers and grammar is...

Lately, we’ve seen a lot of people rebel, and not in a good way. There is a little bit of anti-trend setting happening, and although we totally fit in with the weirdos and the misfits, we need to give you guys a little bit of a reality check about the difference between marketing tactics that work and trends that you can spin your own style on. We are going to peel back the layers, Shrek style, so...

Today on the podcast we have Katie Hunt with us, and it is going to be an absolute showdown — tradeshow showdown! Katie knows all the secret stuff about this whole secret universe that they call “wholesale”. Now although neither of us live in this parallel universe, Katie definitely does and she has a ton of knowledge to share with us. Katie has been wholesaling and dealing with the wholesale worl...

Alrighty babes, today we are getting super nerdy. We are bringing you some stats and some numbers, all in the hopes of giving you a little peek into why we do what we do. Because of what is going on in the world of small businesses, we hope to give you some motivation, a little bit of fire under your booty to keep doing the work, to keep being boss, to keep running your business, strategizing, and...

Have you been aiming to become the face of your business, but just not sure how exactly to do it? Well, you are in luck! In this episode we have our friend Mallika from MikiFoto with us and that is precisely what she is coming on to share with you guys today. We got to meet Mallika last year at The Savvy Experience and have loved watching as she shifted her business to do more lifestyle branded he...

For today’s episode, maybe have a glass of wine when while you’re listening to it. Kick back in your PJ’s, just chill, and be with us for a second. We are getting super real today. Not that we are any less real any other day, but we are taking it way back today. We hear so often that lives on Instagram look fancier than they are, and that Facebook portrays a certain façade. However, we are also re...

Today we have our little country soul sister, Jessica Stansberry, from Oh Hey Jessica on the show. We are super excited for you to dive into this episode. Pre-warning, grab your sweet tea, grab some lemonade, grab a biscuit, and kick your feet up on a porch because her accent is going to want to make you go all Sweet Home Alabama style. In today’s episode, we are talking about niching down and wha...

Today on the podcast we are getting into a little inception. We are talking about podcasting whilst podcast, which is going deep, you guys. In today’s episode we are revealing the truth behind podcasting, why we even started, how much all this should cost, and our entire process of how we go from idea to getting it uploaded to iTunes, on the blog, and all of that good stuff. Whether you are lookin...