Strategy Hour | Online Marketing for Business Growth

For years, I held myself back. I made excuses. I played small. But one day, I made a decision. I quit. Cold turkey. No warning, no second-guessing. And I’m not talking about a bad habit. I quit everything holding me back—100 things! Today, I’m going to tell you exactly what I walked away from. After you hear them, you might decide to quit a few too. This is the first time I’ve done an episode like...

It may seem counterintuitive, but you don't need 1000s of followers to make 1000s of dollars! Today, I’m breaking down exactly how to build a profitable online business without a massive online following. While a big audience might seem glamorous, it’s no guarantee of a reliable income. The real magic happens when you connect with the right people, build a community, and genuinely impact the lives...

What if I told you that you could sell a digital product before you’ve even created it? Not only is it possible, but it might just be the smartest way to launch! In this episode, I share why this strategy works, especially for first-time creators who are unsure if their idea will even sell.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I walk...

I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last decade has been such a gift and we are growing faster than we ever have before.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! At the end of 2024, I was averaging adding 1000 students a month and tod...

Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what’s coming in a tangible way.  Join The Co-op - The Membership f...

Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing. Let’s get into it!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights: Why Perception Really Is Ev...

When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the worl...

During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like...

Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! One of two things ha...

Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to b...

November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the...

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible...

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started! Join The Co-op - The Membership for Online Businesse...

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process. Join The Co-op - The Membership f...

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers. Join The Co-op - The Membership for Onli...

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans...

As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I sat down to reflect on the past...

What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the...

If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert,...

Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing:...

What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, Amira is an inspiring entrepreneur and coach dedica...

Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coach, podcast host, and founder of Unconventional Organisation. Unconventional Organisation is an international ADHD support service that provides research-backed coaching programs for late-diagnosed professionals looking to go to the next level in their...

I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episo...

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified le...

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests...