Strategy Hour | Online Marketing for Business Growth

Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are respondi...

If you’ve ever felt overwhelmed by traditional goal-setting, stuck chasing someone else’s version of success, or paralyzed by the fear of getting it wrong, this conversation will feel like a breath of fresh air. Joining me is Anne-Laure Le Cunff, an award-winning neuroscientist, entrepreneur, and the founder of Ness Labs, where her insights on lifelong learning, curiosity, and adaptability reach m...

If you don’t believe in yourself, who else will? This episode is for everyone! Whether you’re a solopreneur, a startup founder, or growing a team of your own, this conversation is full of real-world advice from someone who’s lived it and started all over again.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, we are joined by Julie Wainwri...

We’re talking about the kinds of stories that help you connect with your audience, build trust, and grow your business! In today’s episode, we’re focusing on stories that help you sell your offers and expand your impact. They’re the ones that move people to action, help you overcome objections, and grow your community by making your message land. These stories don’t just connect with your audience...

I believe storytelling is one of the most powerful tools you have as a marketer. In a recent podcast, I talked about pulling out the kinds of stories that you can use again and again. I want to teach you to write narratives that you can come back to and use in a bunch of different situations. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! These...

AI is everywhere. It’s an undeniably powerful tool, it’s evolving fast, and it’s not going away. But even with all that momentum, there are still some things it can’t do and some things you should absolutely let it handle for you. It also provokes a lot of different reactions. For some, fear is the first response. Others feel overwhelmed or confused. Maybe you’re just tired of the noise! All anyon...

There’s no shortage of business advice out there, but let’s be real, some of it just doesn’t work for me. And I’m guessing it’s not all going to work for you either! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I’ve learned the hard way that not all advice is created equal. In today’s episode, I’m sharing where I’m intentionally being a rebel;...

If traditional business advice has ever felt like it was made for someone else’s brain, you’re not imagining it! This episode is all about building systems that truly support how you think, especially if you’re an entrepreneur with ADHD or leading a neurodiverse team. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Our guest, Latrice Prater, is a...

Most brands assume going viral takes a big ad budget. But what if you could build national recognition, a cult-like following, and a thriving e-commerce business without spending a single dollar on paid ads? Lindzi Shanks is the co-founder of XO Marshmallow and the world’s first gourmet marshmallow cafe. It’s a wildly fun online brand with flavors as nostalgic as they are delicious. She is an entr...

We've been conditioned to believe that work falls into one of two extremes: either you're grinding non-stop, pushing yourself to exhaustion, or you've mastered the elusive work-life balance. But what if that’s a false choice? As a creator, I’ve realized that some of my work doesn’t feel like work at all. It can be play, it can be art, and it can feel deeply satisfying. Yet, there’s pressure to jus...

I’ve always wanted to build a SaaS, but I never wanted to manage a full development team or take on the huge financial gamble of developing something; potentially before you even have users. But the game has changed — so much is different now! With the power of AI, much more is possible without the need to have a huge team to make it happen. For the very first time, I see a future where I can buil...

Ever dreamed of writing your own book but felt overwhelmed by the process? What if I told you that you could have it done in just 60 days without sacrificing quality? Today, we’re sitting down with Stephanie Chandler, a leading expert in non-fiction book publishing, to break down exactly how you can make this happen.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Insta...

Everyone has valuable knowledge that they can pass on to someone. For years, I avoided Evergreen funnels like the plague. But when I finally cracked the code on Evergreen funnels and figured out how to make them work without sacrificing engagement or live connection, it changed everything for me! I was able to get out of the live-launch cycle. And that’s exactly what I’m teaching you how to do in...

Have you ever set up a funnel and thought, “Great! I’m done here,” only to hear crickets? Or maybe you’re stuck in the never-ending cycle of live launching and wondering when you’ll finally get some breathing room. In this episode, I break down why real-time and automated funnels aren’t competitors—they’re actually the ultimate tag team! Join The Co-op - The Membership for Online Businesses Connec...

Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence!  Join The Co-op - The Membership for Online...

Keeping up with social media’s constant changes can feel overwhelming. Luckily, today’s guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies. Join The Co-op - The Membership for Online...

Everyone says you need a lead magnet to grow your email list, but how many of those freebie seekers actually buy from you? In this episode, I’m breaking down why traditional freebies fall short, how to create low-ticket entry offers that actually convert, and why keeping your offers open year-round can lead to repeat buyers who move quickly up your value ladder. Join The Co-op - The Membership for...

So many people build funnels to bring in passive income and wonder why it doesn’t sell – that’s because they skipped a step! In this episode, I’m going to help you explore the step that so many people miss: the one that is going to guarantee you actual income and talk about the right way to build a funnel. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the...

Most people start a YouTube channel from scratch with zero videos, zero audience, and zero watch time, but before I even started my YouTube channel, I had accumulated over 35,000 watch hours! I wouldn’t consider myself a YouTuber, and I wasn’t posting regularly, but I had an entirely different motivation that gave me a huge leg up. I never set out to grow on YouTube. Instead, my growth was a bypro...

It has been a whole decade since I started Boss Project. I have built a business, employed many people and taught tens of thousands of entrepreneurs how to build their businesses online. While I’m definitely still exploring my creativity and using that everyday as a content creator, where I’m at today is not at all where I thought I would be! It’s not the life I imagined for myself, but it is so m...

If you have ever wished that you could afford to travel more, then today’s episode is for you! Today, we are joined by Megan Lanford, a woman who cracked the code for traveling for free (or close to free) to tell us exactly how she saves her family $20,000 a year! Megan has always been a huge travel junkie and eventually discovered travel points and she took six vacations that year because of them...

Have you tried to make a block schedule work for you but it just hasn’t stuck in the past? I know it’s changed my life and I can’t wait to break it down for you!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! There’s a lot of research on how much more you’re capable of getting done when you’re doing similar tasks together. But how do you create...

There’s no such thing as a right or wrong decision, especially in business. Hitting 10 years in business feels so surreal, and I’ve learned SO much along the way! Today, I share the biggest lessons I’ve learned over the past decade, the ones I really wish someone had told me when I was starting out. From making tough calls to leaning into my strengths, I’ve picked up some game-changing insights th...

Your knowledge is your currency! For years I feared that what I was doing wasn’t real business and I felt like I had to prove myself. I think we feel strange about this because it’s unfamiliar, not because it’s wrong. The world of traditional business is rapidly changing and you are building an online business at the beginning of the new digital frontier. Of course it’s hard to feel like an expert...

Blogging is not dead! It’s been waiting for small businesses to pick up the torch again and I think now is the perfect time to do it. Pretty much the only people publishing articles today are either larger businesses, software companies, or the media.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! There are fewer and fewer creators writing long...