Abagail Pumphrey - Business Strategist

Strategy Hour | Online Marketing for Business Growth

Listen to our show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simp...

Author

Abagail Pumphrey - Business Strategist

Category

Business

Podcast website

bossproject.com

Latest episode

Nov 20, 2025

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Episodes

500: Favorite Podcast Memories, Highlights From 5 Years in Business and 3 Years on the Show 05.01.2021

Welcome to our 500th episode! That means we have spoken on air for 22,500 minutes or 16 days, and we are not going anywhere anytime soon. For us, there is no shortage of things to say about business, life, and everything in between. We could talk for 500 more episodes on all of these things! Today's show will be a smorgasbord of us talking about our memories, favorite highlights, not just of the s...

499: Creating an Engaged Online Community with Ashley Knight of The Ashley Knight Co. 31.12.2020

On today’s episode, we are super-duper excited to host Ashley Knight of The Hello Boss Community. Ashley founded the community as a means to support and bolster other businesswomen who were in the same boat as her. Through her group, she is able to teach and coach strategy to an ever-growing number of dedicated members and she loves it! And we love her for it! Here at the Strategy Hour Podcast, we...

498: Why Boring, Stable, and Consistent is Our 2021 Motto 29.12.2020

Are you ready to plan the year ahead? It might be easier to do when you’ve had a great 2020 but, even then, you can plan to stick to the plan! We know that we just want more of what we had but we are also keen to try new things too. In 2020, we found the sweet spot of consistent and boring and realized that they are our middle names. We embrace them, we love them, and this is where we flourish and...

497: November 2020 Profit Report: The Month We Increased Members by 8%, But Saw 11% Less Revenue (Here’s Why) 24.12.2020

Hi! Let’s take it back to the month of turkey days! We feel like with the holidays you quickly forget how November went, because you just roll straight into the next holiday, get distracted by family, and shopping, and cookies. Emylee promises to make Abagail some marsh-mellows again this year, but instead of talking about marsh-mellows for the whole episode which we definitely could do, we are he...

496: Behind-The-Scenes of a Full-Time Influencer with Liz Rishel of Within the Grove 22.12.2020

Today on the show we have Liz Rishel from Within the Grove. For the last five years, Liz has grown her blog and Instagram to become an influencer to watch! We have loved observing her journey since she was a Strategy Academy student who accomplished amazing things and, in this episode, we pick her brain about what she has done to get such phenomenal results.  We’ve often talked about blogging and...

495: Utilizing the TASK Method to Streamline Prospects into Clients with Dolly DeLong 17.12.2020

Today on the podcast we have Dolly DeLong. She is a photographer and she has been in business since 2006. In 2020 she started educating small business owners on how to go from scattered to streamlined using powerful tools like Dubsado. This episode is jam-packed with her exact framework, the TASK method, that is going to walk you through how she utilizes it in her business to really streamline her...

494: 2020 Recap: Massive Growth with 32% Profit Margins 15.12.2020

How are we able to talk about the end of 2020 already? We don’t know because this has been the fastest, craziest year in life and business for us in a while. For a while, it felt like we were having the longest months, and then things just seemed to speed up. We think a lot of people have had a similar experience. We don’t know if it was because people were home and things didn’t feel like they we...

493: Identifying Your Customer Journey to Make More Money with Mia Graves of Honey Bee Clay 10.12.2020

Today we are talking to Emylee’s good friend, Mia Graves. She is another maker from a tiny town in Northern Alabama but she is now a Louisville transplant. She has a background in politics, philosophy, and economics but she has a maker-based business where she makes jewelry called Honey Bee Clay. She specializes in handmade and 3D printed clay cutters and, as a total side note, she also has a talk...

492: Getting out of a Creative Funk, Overwhelm and Comparisonitis 08.12.2020

Emylee is back from a much-needed break, but now she feels like she has forgotten how to do her job! Getting back into business mode with Boss Project is also different from returning to her side hustle, since the more creative tasks use another side of the brain. It got her thinking about overwhelm and taking breaks and thought it’s high time they did an episode on honoring your creative process....

491: Diversity, Equity, Inclusion, and a Million Dollar Mindset with Rachel Rogers of Hello Seven 03.12.2020

On today’s show, we talk to Rachel Rodgers, the CEO of Hello Seven. Previously, she was an intellectual property lawyer but today she is a business coach who helps women hit seven figures without sacrificing their home lives and sanity! Rachel works with entrepreneurs and helps them create and protect their own intellectual property to scale their business to $1million and beyond. She has worked w...

490: Using a Welcome Email Sequence for Your Business 01.12.2020

Hey everybody and welcome back to the The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where it is today and we are happy to share all the blunders we made...

489: Replacing Your Salary by Selling Services Online with Jereshia Hawk 26.11.2020

Welcome back to the show, all you biz badasses, and money queens! Today we have a great episode in store for you that you are most definitely not going to want to miss! Our guest is Jereshia Hawk and she is here to tell us about how she switched from a big corporate job to selling her services online and increasing her salary in the process! Jereshia was working on huge, high-profile engineering p...

488: October 2020 Profit Report: One UX Tweak We Made that Increased Our Membership by 15% 24.11.2020

Today on the show, Emylee and Abagail walk listeners through their October profit report and, as per usual, it is nothing short of wild! Before October kicked off, Abagail and Jared suddenly needed a bigger space and ended up purchasing a new home without even planning to. What’s more is it is a fixer-upper that needs quite a bit of work, and we don’t need to tell you what a time-suck buying and r...

487: Scaling Your Service Based Business to 6-Figures Using Dubsado with Elizabeth McCravy 19.11.2020

In today’s episode, we are talking with Elizabeth McCravy. She is a Nashville-based website designer and business strategist. She designs strategic and fun website templates for female entrepreneurs. Today we are focusing on her journey utilizing Dubsado to grow her business to six figures plus. We are going to be looking behind the scenes at what features she loves most about Dubsado, what order...

486: How to Reorganize Roles & Responsibilities in Your Team to Prep for Hiring 17.11.2020

In today’s episode, we are going to talk a bit about reorganization and what it looks like to really get clear on the roles and responsibilities of your team members inside your business. We will talk about how you might do this as a way to clean up and get your head straight before you go through a hiring process. We have probably made every mistake in the book when it comes to hiring and have le...

485: Leadership Development and Creating a Sense of Ownership with Alyssa Bloom 12.11.2020

Today's guest, Alyssa Bloom, has spent the last 10 years working for one of the biggest companies in the world, being a manager for virtual teams. She manages over 120 people and has an incredible background in management and people leadership. In this episode, we are talking about creating a sense of ownership in your community and culture in your business. We have always been open about our stru...

484: Free Challenge: 4-Day Batch Blitz 10.11.2020

Today we are talking about batching your shiz! Yeah, girl! We know it’s a sexy topic going into the holiday season, but even in general, people want to get as much done in as small a window as possible so they can focus on the thing that they started their business to do. A lot of people find marketing monotonous, which we get, and we have been making it not only easier for you but also more fun w...

483: Preparing for Your Black Friday Promotions with Abbey Ashley 05.11.2020

Our guest on the show today is Abbey Ashley, the founder of The Virtual Savvy! After running her own successful VA business for a few years, she has gone on to help other aspiring virtual assistants launch and grow their own at-home businesses from scratch. We get to pick her brain today, and the reason we’re so excited is that she has an amazing business philosophy which involves keeping things s...

482: Crafting Your Perfect Sales Pitch (without being icky) 03.11.2020

We remember our first good sales experiences so well! It can be one of the best feelings in the world and it does not have to have that slimy and sleazy feeling to it at all. Today we are talking about what we are actually doing and the process for having more efficient, successful sales meetings, that just feel better. No one wants to feel icky and coercive when they are pitching and the truth is...

481: Creating a Community for Your Membership using Circle with Ward Sandler of Memberspace 29.10.2020

Joining us on the show today is returning guest Ward Sandler, the co-founder and CEO of MemberSpace. Ward runs a SaaS company that enables entrepreneurs and organizations to turn any part of their website into members only with just a few clicks. But we are not talking only about MemberSpace in this conversation but a new way to integrate an amazing community to your membership or products using a...

480: September 2020 Profit: 5 Years in Biz Reflection, Our Thoughts on FB Ad Costs and
 Botox 27.10.2020

We’re excited to talk about business in September and the fact that we’ve been in business for five whole years! Honestly, it now feels like we were babies when we started this whole thing because looking back at old blog posts and videos we created in the early days – you can tell that a lot has changed. We have really aged – but we think in the way that fine wine does. Abagail used to have a per...

479: Building Company Culture and Wowing Clients with Your Customer Service with Jake & Becca Berg of Dubsado 22.10.2020

Prepare yourselves for one of the best episodes! Why? Because we are interviewing two of our favorite people, Jake and Becca Berg, the founders of Dubsado. Not only have they done amazing things for us in our business but they have helped many other service-based babes get a grip on things. We love watching them continue to grow over the last five years and admire them for building a software serv...

478: Boss Talk: How to Deal with Stress and Remain Productive in 2020 20.10.2020

In today’s episode, we are going to bring back an oldie but a goodie — We are going to do a Boss Talk episode, where we just ask a question, riff on it, and see where it leads us. That's totally our style anyway; we love to riff on things. No-one is surprised that we go on tangents and talk about whatever we want, whenever we want. The question for today is, how do you cope with stress and still r...

477: Selling High-Four Figure Packages Utilizing Dubsado with Tiffany Tolliver 15.10.2020

Today on the show we have Tiffany Tolliver, the owner of the Emma Rose Agency. Tiffany is a rebrand and relaunch strategist who specializes in income-generating web design for service-based womenpreneurs. While she stays in her lane with graphic and web design, her mission is rooted in creating income-generating services, helping her clients get $300,000-launches. We talk about how she is able to...

476: How to Create Tangible Transformations: 3 Core Components Every Group Program Needs 13.10.2020

We know our listeners are super smart, and there are tons of cool things you do every day, so maybe the best thing you can do today is to outline your group course! We have been in the teaching space for a while now, and Boss Project has recently celebrated its fifth anniversary. Go us! Interestingly, even though we have taught tons of people over the years, we haven’t shared that much about what...

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