Strategy Hour | Online Marketing for Business Growth

Welcome to our 550th episode! We are moving into a season of growth and, with that, there are some big things that we have had to start doing and thinking about, both when it comes to staffing, projects, and programs and how we want to set our business up for success in the long term. May was a month of new faces as we brought our social media in-house, which necessitated hiring for a number of ne...

Today on the podcast, please join us in welcoming Megan Hale. Megan is a business strategist and money mentor for freedom-driven entrepreneurs who are ready to step into #feelgoodmoney and create sustainable, aligned business growth. With a special emphasis on empowering women-identifying entrepreneurs into their next level of growth, she regularly podcasts on the intersections of business, money,...

We are really excited to chat today because we are sure some of you have had this situation pop up in your lives, you maybe have already dealt with this pre-pandemic, and we have a handful of small business owner friends in the same situation too. Emylee has had a few people ask if they can pick her brain about the fact that their partner realized last year that their work environments were more t...

Today on the show we welcome Shunta Gray, an incredible soul who helps women live lives with intention. Through her company, Best Today, Shunta equips women with resources to be both proactive and intentional with their time. Shunta begins with time because it is the container that holds our days in our lives. She also offers a Best Today Guide, which is a 14-week undated guide that helps women pl...

So, we just wrapped up the recording for our most popular webinar ever, Day Job to Dream Job. The discussion sparked some further conversations between us and some of our students about the whole ‘you can earn a full-time income without putting in full-time hours.’ We have the belief that you can do this from day one, and that it doesn't have to just be a financial milestone you reward yourself wi...

Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistant and quickly found a passion and talent in growing her clients’ businesses through Pinterest marketing. We are going to help you learn how to do that today! If you are creating content in any shape or form then you need to know what is working for P...

If you have been listening to us for a minute, you will have heard us alluding to the fact that we are headed toward a growth phase of our business and our lives. All of the things! We were having a conversation the other day about why we are ready for this now versus when we weren't, what's different, and what we think we need to shift in order to do it. One of the things that came up is that we...

Today on the show we are joined by the wonderful and inspiring Kathleen Cutler! Kathleen has worked behind the scenes on multiple million-dollar online stores with her main area of focus being jewelers. She has coached over a hundred different jewelers to help them achieve their business goals and get their products selling online, but Kathleen’s expertise extends so much further than just jewelry...

Welcome to another Profit Report episode of the Strategy Hour Podcast! Today, we’re talking about April 2021, and, needless to say, some money got spent, some money got made. We didn’t launch anything new in April, so this report makes a direct correlation with the fact that we have tried to build a profitable and sustainable business that brings in income, regardless of whether or not we are laun...

Today, on the podcast, we welcome Emily Walker. She helps brilliant entrepreneurs turn their big ideas into powerful and profitable courses so they can improve thousands of other people’s lives while building more spaciousness into their own. Having worked with a diverse range of clientele all over the globe, from groundbreaking courses and bestselling authors to seven-figure mindset queens, Emily...

We run ads for everything under the sun, and we have for a long time. Something we did very early on was making a conscious decision to not look at the comments on ads because sometimes there are just troll-type comments, and we don’t need to leave our headspace there. Funnily enough, Abagail’s husband is our ad comment moderator, so it is very rare for us to see a negative comment. But, for some...

Today on the show, we have Monica Schrock, who is cautiously optimistic and is an introverted copywriter who works as a marketing consultant. She has a mean coffee habit and a serious nerd streak. She revels at the intersection between intention and strategy, hoping to make the world a better place one word at a time. Monica has spent the last 14 years navigating the extroverted field of marketing...

Today we are going to talk about doing #allthethings, or rather, not doing them. We know a lot of you have so many things on your plate and are really struggling with what to let go of. You are feeling married to every department that you are the head of, and not really seeing or understanding how you could give up any of those things. So with that in mind, we want to holler at you in the way that...

Today on the show, we are excited to welcome Abbey Ashley, Founder of The Virtual Savvy. Abbey has helped aspiring virtual assistants launch and grow their own at-home businesses from scratch. She started her own virtual assistant business as a new mom and was able to double her salary from her full-time corporate job in just 30 days! She has since gone on to grow a seven-figure business with 19 e...

If you are in the small business space as a buyer or a seller, you might have noticed a wave of disgruntled online shoppers that don’t necessarily fit the stereotype that wants to speak to the manager! In today’s episode, we want to talk about what we are dubbing the Digital Karen. Since the start of the pandemic, Emylee and Abigail have noticed more and more conversations between makers, shoppers...

In today’s episode, we welcome Rachel Rodgers, woman of color, mother of four, and seven-figure business owner – in that order. Rachel started her career working on The Hill with nonprofits, federal judges, and Hillary Clinton. When she realized that changing the world is easier when you have some cash in your bank account, she decided to build a million-dollar business and then teach other women...

Quarantine gave Abagail every excuse to drop any kind of consistency around movement, and now, a full year later, she is trying to get back at it. She has walked three days in a row, and just yesterday Emylee did her first Peloton bike ride in months. After eight minutes in, she felt like she couldn’t do it, but she kept going. But this isn’t what we are going to be talking about today. We are sup...

Today on the show we have Dr. Lindsay Padilla, Founder of Hello Audio, a SaaS product that lets users easily create private audio feeds their customers can listen to anywhere, anytime! She has been building this SaaS product from the ground up. It has been fascinating to watch from the sidelines and we are excited for you guys to dive in. For the first half of this episode, Lindsay gives us a true...

We always knew there would be this moment where, after doing these profit reports, we would eventually hit our goal, and then we would have to have the conversation about what’s next for us. We alluded to it a bit last month, where we had our first loss in over a year, but no part of Abagail was concerned. It sounds bizarre, but we really stuck things out, made some subtle shifts, and March went f...

Today on our show, we have Ariel Kuhn, who started out as a photographer and has since grown her business to focus more on brand strategy, working with small business owners as they figure out how to grow online. She helps these businesses with everything from brand strategy to photography, copywriting, web design, and mentorship so they can take their business to the next level. Ariel has been ar...

When you start the hiring process it can be a challenging time with a lot to think about. There are a lot of decisions to be made about how or why you hire someone at a certain point in your business. We have talked about it in the past but today we want to talk about why it is important that you think first about how and where you will get a return on your hire rather than hiring to save time. Th...

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher conversion rates. Gemini is an online branding and education platform and Jennifer is the rare combination of a trained copywriter and designer! Their MO is unifying a business' voice in the copy and design to tell a stronger story. We love it! Toda...

Hello friends! It has been a minute since we have talked about the other businesses that we run. We thought it was high time for a little update because Abagail has something new and exciting that she has launched (by the time you hear this it will have been out for a minute). We are going to talk about that but we also think there have been some decisions that we have made very intentionally in o...

Relationships can make all the difference in your business and as many of us have learned, focussing on connections and networking in the right way can take your biz from quiet to booming! Our guest today is Jaclyn Mellon and she helps experts exponentially grow their businesses by becoming an authority in their space. One of the ways that she helps them do this is through authentic relationships....

This is another one of those episodes where Abagail puts Emylee on the spot in front of the audience. She knows nothing and is expected to come up with something on air. For context, we started our business as creative entrepreneurs and designers and all that. What we did not realize we were doing at the time was influencing people. We started this blog, we were putting out content, and ultimately...