Rita M. Perez
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Author
Rita M. Perez
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Ep 212 How to Sell More Trips to Spain and Portugal with Kathy Heuermann (3/4) 25.07.2025 44:26
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the third episode of this year's Summer Selling Series! Looking to demystify Spain and Portugal for your travel clients? I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barc...
Ep 211 How to Sell More Trips to Japan with Sophia Hatchitt (2/4) 18.07.2025 32:41
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the second episode of this year's Summer Selling Series! Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just...
Ep 210 How to Sell More Trips to Switzerland with Grace Camoglu (1/4) 11.07.2025 41:33
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the first episode of this year's Summer Selling Series! Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination? I'm chatting with Grace, an American expat who's been living in Switzerl...
Ep 209 How to Build Your Travel Business Sales Funnel 04.07.2025 44:55
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing effor...
Ep 208 Stop Waiting for Travel Clients to Find You 13.06.2025 33:02
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Change your money mindset with Chellie's book *affiliate link* : https://amzn.to/3HSwSt0 Are you struggling to find travel clients and feeling like your business has hit a slow patch? I'm diving into the biggest mistake travel advisors ma...
Ep 207 How I'm Changing My Social Media Strategy 06.06.2025 41:24
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Check out FyndTravel: https://www.fyndtravel.com/ Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work. So it's experiment time! After doing a bit of "studying&q...
Ep 206 4 Exercises to Beat the Travel Agency Dumps 30.05.2025 27:55
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Read the blog posts: https://strategictravelentrepreneurpodcast.com Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9 If you've been feeling like nothing's working in your business lately and you're wondering what's...
Ep 205 7 Deadly Sins That Prevent Travel Agency Growth 23.05.2025 38:59
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9 Ready to shake up your travel business and stop the cycle of frustration? I'm breaking down the seven deadly sins keepin...
Ep 204 Financial Technology for Travel Advisors With Stephanie Cannon 16.05.2025 45:22
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Listen to the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ In today's chat with my friend Stephanie Cannon, we break down financial...
Ep 203 Travel Tech you Need to Know About in 2025 09.05.2025 50:42
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ Ever wondered what tech tools could actually make your life easier as a trav...
Ep 202 The 411 on B-Roll and User-Generated Content for Your Travel Agency 02.05.2025 39:54
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ B-Roll and UGC--does that sound like a new language to you?? So many of you...
Ep 201 Marketing Technology for your Travel Business 25.04.2025 56:28
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ Oops I did it again! I don't mean to have such lengthy episodes, but h...
Ep 200 Celebrating 200 Episodes of Strategic Travel Business Tips 18.04.2025 57:09
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us at Summer Camp at Sea: https://summercampatsea.com Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/ We did it--200 episodes baby!!! From marketing strategies to mindset shifts,...
Ep 199 6 Bold Actions Travel Business Owners Can Take During Economic Uncertainty 11.04.2025 36:05
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 We can't hide from the fact that political actions affect business. And today's current political actions are making for a very uncertain economic future, which is affecting everyone--consumers and business owners, alike. Rather than runni...
Ep 198 My Honest Review of Q1 of 2025 as a Travel Business Owner 04.04.2025 46:28
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 In this candid reflection of my wild Q1 journey, I'm pulling back the curtain on both the wins and challenges I've faced as a travel business entrepreneur in early 2025. From managing health struggles while building...
Ep 197 Turning Travel Content into Client Conversions (4/4) 28.03.2025 42:01
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings. You've gotta be intentional with what you create –...
Ep 196 Get Your Travel Content Seen With Strategies That Actually Drive Growth (3/4) 21.03.2025 38:11
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it! You're creating great content but if no one sees it, you're basically talking to crickets—and as a s...
Ep 195 Creating High-Impact Travel Content Without Burnout (2/4) 14.03.2025 48:08
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! You'll learn how to leverage content that educates,...
Ep 194 A Content Creation Blueprint that Actually Works for Travel Pros (1/4) 07.03.2025 45:33
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Struggling to create content that actually converts leads into booked travel clients? This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurture...
Ep 193 Honoring Black History Month with Insights from Four Travel Pros 28.02.2025 24:08
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry. From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Trav...
Ep 192 The Ultimate Guide to your Superpowers as a Travel Advisor 21.02.2025 33:33
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Feeling like you're not living up to your full potential as a travel advisor? This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients....
Ep 191 From Paralyzed to Fearless: How the NATO Approach Transforms your Travel Business Mindset 14.02.2025 28:08
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Are you tired of feeling heartbroken when your travel business plans don't work out exactly as hoped? In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform y...
Ep 190 Social Media Alternatives & Marketing Strategies for 2025 07.02.2025 34:49
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on...
Ep 189 Emerging Travel Trends for 2025 (Based on Actual Consumer Data) 31.01.2025 39:30
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Ready to dive into the hottest travel trends that are actually backed by data? In this episode, I'm nerding out over Tripadvisor's latest trend report, breaking down 14 emerging travel trends for 2025 - from water cul...
Ep 188 A Candid Conversation about Travel Entrepreneurship with Steph Lee (+ Your Guide to Host Week 2025) 24.01.2025 42:09
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Join Host Agency Reviews founder Steph Lee and myself for some real talk about the ups, downs, and in-betweens of entrepreneurship in the travel industry. From candid stories about starting a business to practical insights abo...
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