Rita M. Perez

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Business EN ↓ 264 episodes

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

Author

Rita M. Perez

Category

Business

Latest episode

Jul 10, 2026

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Episodes

Ep 237 Your Complete Guide to Travel Advisor Conferences and Events 16.01.2026

Send Rita a text with your thoughts! Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ By popular demand, I'm breaking down the ultimate travel industry events calendar because I know you're trying to figure out which conferences actually deserve your time and money.  From ASTA's big conference in San Diego...

Ep 236 Why Instagram Isn't Working for Travel Advisors and How to Fix It 09.01.2026

Send Rita a text with your thoughts! Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ If Instagram isn't working for your travel business, you might not doing it wrong. You might just be using it for the wrong thing.  The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones...

Ep 235 Where to Find Your Ideal Travel Clients in 2026 02.01.2026

Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in.  I'm sharing the exact communities, organizations, and lifestyle groups where hi...

Ep 234 My Biggest Failures (and Wins!) of 2025 as Travel Business Owner 26.12.2025

Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ I don't know about you, but 2025 was a dumpster fire in so many ways. It also had some incredible wins I didn't see coming.  I'm pulling back the curtain on everything from major health struggles and revenue mi...

Ep 233 I Tried Writing a Blog Post Every Day for 30 Days and Here's What Happened 19.12.2025

Send Rita a text with your thoughts! Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839 So I did something a little crazy in November...I challenged myself to write a blog post every single day.  Sp...

Ep 232 The Exact Marketing Audit I'd Run for Your Travel Business If I Was your CMO 12.12.2025

Send Rita a text with your thoughts! Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer?  I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your R...

Ep 231 Saying No to 24/7 Clients and Building a More Aligned Travel Agency with Marcie Muensterman 05.12.2025

Send Rita a text with your thoughts! Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week.  She's breaking down why limiting yourse...

Ep 230 How to Build a Travel Business Without Burning Out with Iris Serbanescu 28.11.2025

Send Rita a text with your thoughts! Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ What if the only thing standing between you and a thriving travel...

Ep 229 Stop Drowning in Your Travel Agency Inbox and Take Back Control with Mary Beth Lynn 21.11.2025

Send Rita a text with your thoughts! Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ If you're spending all day in your inbox and still going to...

Ep 228 Why You Don't Suck at Being a Travel Entrepreneur 14.11.2025

Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Feeling like you're failing at business?  Real talk- you don't suck, you're just unfamiliar with it. ...

Ep 227 4 Travel Agency Hats No One Tells You About 07.11.2025

Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea:  https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Think running a travel business is just about booking trips?  Let me give you a reality check.  You're actuall...

Ep 226 Travel Advisor Wave Season Checklist - Your Complete Guide to Your New Year of Business 31.10.2025

Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2.  We're covering five essential areas, from re...

Ep 225 Group Tours Are Out and Cruise Vacations Are In: Stats and Strategies for Travel Agency Owners 24.10.2025

Send Rita a text with your thoughts! Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8 The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Group tours aren't necessar...

Ep 224 Lead Generation Strategies for Travel Advisors Preparing for Wave Season 17.10.2025

Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW bec...

Ep 223 7 Reminders Travel Agency Owners Need to Know About Running Their Business 10.10.2025

Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Let's talk about some business fundamentals that keep coming up for travel advisors and agenc...

Ep 222 Inside My Q4 Planning as a Travel Business Owner and Ideas You Can Use 03.10.2025

Send Rita a text with your thoughts! Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. ...

Ep 221 What Is Hotel Representation and How Travel Advisors Can Leverage It for Better Client Experiences with Angelique Johns (Prep for Wave Week 2024 Replay) 26.09.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you'...

Ep 220 Build a Travel Business That Runs Itself Through Strategic Operations and Systems with Courtnie Nichols (Prep for Wave Week 2024 Replay) 19.09.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You're running a business, not a hobby, and it's time your operations reflect that mindset.  I'm bringing back my conversation with Co...

Ep 219 How to Reverse Engineer Your Travel Business Sales Goals for Maximum Profit (Prep for Wave Week 2024 Replay) 12.09.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused?  That's because you&apos...

Ep 218 Travel Advisor Success Stories at Different Business Stages and Revenue Levels with Judi Lombardi, Leah Iudice, and Stephen Scott (Prep for Wave Week 2024 Replay) 05.09.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get ready for some real talk about building a travel business that actually makes money!  I brought together three incredible travel advisors at comp...

Ep 217 How Travel Advisors Can Find and Partner with Tour Operators with Mitch Bach 29.08.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Looking for tour operators who aren't just another name on the major booking platforms?  I'm breaking down the messy but wonderful world of...

Ep 216 How I Pitch Topics for Speaking Opportunities as a Travel Business Owner 22.08.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Ready to turn your travel expertise into speaking opportunities that actually grow your business?  I'm breaking down my exact process for crafti...

Ep 215 How to Build a Multi-Channel Marketing Ecosystem for Your Travel Business 15.08.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts.  I&...

Ep 214 How the Music Industry Can Teach Travel Agents to Build Their Business 08.08.2025

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building...

Ep 213 How to Sell More Ocean Cruises with Korrine Johnson (4/4) 01.08.2025

Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week Welcome to the fourth and final episode of this year's Summer Selling Series! I'm sitting down with cruise expert Korrine Johnson of Travel B...

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