Rita M. Perez
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Author
Rita M. Perez
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Ep 187 How to Use AI in Your Travel Business (And When Not To) 17.01.2025 40:05
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you see something that just makes you want to scream? When I watched an AI-generated promotional video this week, it actually left me speechless, in not a good way, and I knew I had to talk about why...
Ep 186 How to Make Your Travel Business Your Primary Income in 2025 10.01.2025 30:39
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Are you dreaming of turning your travel business into your full-time income but feeling stuck in the "what-ifs" and "somedays"? In this episode, I'm getting real about my journey from quitting my theme...
Ep 185 4 Ways I Build Partnerships and Collaborations to Grow my Business 03.01.2025 33:03
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Like last year, I wanted to start this year with a bang, sharing about a tactic that has really helped to grow my business--and that has been partnerships and collaborations. I'm a firm believer that you go farther, faste...
Ep 184 My Biggest Failures (and Wins!) of 2024 27.12.2024 50:25
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 This episode is becoming quite the year end tradition for me, and it's probably one where I'm the most transparent and open about what's been going on in my business. I do this not to brag, or gain sympathy, I d...
Ep 183 5ish Levers to Pull to Make More Money in 2025 20.12.2024 43:53
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Looking to increase your travel agency revenue in 2025? Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or manage your agency operations smarter....
Ep 182 Leveraging Metrics to Drive Travel Business Sales 13.12.2024 35:42
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business data, not drama. I'm sharing so...
Ep 181 Etiquette Essentials for Travel Advisors 06.12.2024 58:24
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 Some things make me go...hmmm...and etiquette is one of those. In this episode I go over some pretty common etiquette themes that come up on FAM Trips and General Business interactions for travel agents. As mentioned, someti...
Ep 180 Achieving Efficiency with Unified Travel Tech with David Shull 29.11.2024 48:36
Send Rita a text with your thoughts! Travel Industry Black Friday is here! Welcome to the final of three episodes featuring our event Presenting Partners :) Up this week is David Shull from Tern, and he shares his thoughts on your value as a travel advisor, how his software (Tern) is helping you be more efficient thanks to data integration, and the role of AI in the travel industry. Questions thi...
Ep 179 A Contemporary Cruise Experience for the Culturally Curious with LaDonna Allen 22.11.2024 41:28
Send Rita a text with your thoughts! Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :) Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clients for an immersive onboard European ex...
Ep 178 Facebook Group Growth and New Mexican Caribbean Developments with Lori Gold 15.11.2024 45:28
Send Rita a text with your thoughts! Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :) First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your clients for travel to Mexico. Questions thi...
Ep 177 Strengthening Client Relationships with Out-of-the-Box Holiday Ideas 08.11.2024 30:37
Send Rita a text with your thoughts! Welcome to the second of our unofficial 2-part holiday series! Last week we focused on increasing your travel business sales with Black Friday promotions. This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred modification for either/or. The goal is to...
Ep 176 Creative Black Friday Ideas to Boost your Holiday Sales 01.11.2024 36:57
Send Rita a text with your thoughts! Welcome to our first ever live podcast, where I recorded with a live studio audience! Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live. Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year. In this episode, I share: · Black Friday offers...
Ep 175 An Inside Look on My 5 Vacation Reflections 25.10.2024 27:55
Send Rita a text with your thoughts! About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it. I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future. In this episode, I share: · The surprising thing that happened on practic...
Ep 174 How to Set Up your Travel Business Sales Funnel (Prep for Wave Week 2023 Replay) 18.10.2024 39:21
Send Rita a text with your thoughts! It is the last day of Prep for Wave Week--wooottt!!! We made it!! In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered. In this episode, I share: · The steps needed to set up your sales funnel · ...
Ep 173 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 2 (Prep for Wave Week 2023 Replay) 11.10.2024 38:15
Send Rita a text with your thoughts! Prep for Wave Week is just 3 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos. In this second of a 2-part series, I've opened the floor for travel advisors like you to ask Miguel some of their top questions about E&O Insurance and business liability. Enjoy!...
Ep 172 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 1 (Prep for Wave Week 2023 Replay) 04.10.2024 44:11
Send Rita a text with your thoughts! Prep for Wave Week is just 10 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos. In this first of a 2-part series, I'm asking Miguel some of the most pressing questions about E&O Insurance and what travel advisors need to know when they think about renewing t...
Ep 171 Tips for Trade Show Success with Stephanie Gries 27.09.2024 43:28
Send Rita a text with your thoughts! I'm super excited to welcome Stephanie Gries from Travefy to the podcast! This has been a long time coming, as we personally first connected at the end of last year over a common interest-trade shows :) Inside this episode you'll find tips both for attending trade shows AND being a vendor at trade shows , especially all those local fall and holiday e...
Ep 170 5 Creative Ways to Celebrate Culture in Your Travel Business 20.09.2024 26:22
Send Rita a text with your thoughts! It's Hispanic Heritage Month and I'd be remiss if I didn't 1-mention it and 2-share some ways that you could also share your own culture, or a culture that you appreciate, within your travel business. In this episode, I share: · The importance of appreciating culture, not appropriating it · How I have shared my Hispanic culture · What...
Ep 169 Overcoming Marketing Challenges: Insights from a Travel Advisor Survey 13.09.2024 42:47
Send Rita a text with your thoughts! A recent article by Travel Age West mentioned that social media is now the top marketing channel for travel advisors and it had me a little skeptical. I'm sharing my thoughts on the article and some of the other surprising stats they recorded. In this episode, I share: · How you need more than just social media content to be successful as a travel ad...
Ep 168 Money Making Activities for Travel Business Owners 06.09.2024 35:01
Send Rita a text with your thoughts! Stumped on what activities actually help make you money in your travel business? Tune in for tips on building a robust network, offering great service, and making key sales connections. In this episode, I share: · A walk down memory lane of how businesses before computers made money · The difference between direct and indirect money making activities ·...
Ep 167 How to Know You're Making the Right Business Investments 30.08.2024 30:50
Send Rita a text with your thoughts! This episode was inspired by my summer focus group. I wanted to share my thought process of what I think about when I'm contemplating making an investment for my business. This is not a definitive guide, and I am not a financial expert. Please remember to consult any financial decisions with the appropriate people on your team and/or in your family. In...
Ep 166 7 Practical Reasons to Charge Fees as a Travel Advisor 23.08.2024 28:39
Send Rita a text with your thoughts! This episode was a shower inspiration, especially after hearing how apprehensive so many travel advisors were to make a sustainable income :) Discover how implementing fees can cover essential expenses and bring peace of mind to your entrepreneurial journey. In this episode, I share: · Why you can't compare travel advising with other non-fee careers ·...
Ep 165 Business Lessons from the Olympics 16.08.2024 35:45
Send Rita a text with your thoughts! In my attempt to not let the Olympic spirit die down too quickly, I recorded some of the business lessons I noticed from the sportsmanship at this year's games. As you may know, everything is a learning opportunity to me, so I'm sharing my notes and findings with you. Hoping this gives you a travel business boost :) In this episode, I share: · T...
Ep 164 Alternative Ways to Be Successful in the Travel Industry 09.08.2024 1:00:03
Send Rita a text with your thoughts! The Alternative Careers in Travel Audio Series went live this past Wednesday :) Listen in to discover how to be successful in your current travel career, ways to monetize additional revenue streams for your travel business, or if you should transition to a different career. This is a longer episode than normal, so you may need to split it up to listen to all t...
Ep 163 7 Things I've Learned About Navigating Entrepreneurship in 2024 02.08.2024 44:44
Send Rita a text with your thoughts! I'm baackkkk :) After an amazing Summer Series, I wanted to share some of my biggest learnings in the first seven months of the year. I'm hoping that on top of a good chuckle, you can get some inspiration and motivation to crush these last 5 months of the year....eeee...can't believe I just said that...5 months?! In this episode, I share: · ...
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