Strategic Counsel by ForthRight Business

The fundamentals of leadership remain the same, no matter your level. We highlight two in this Quick Hit: Having followers and testing-and-learning your leadership practice. Make sure to listen to the full episode here.

Building a team is a crucial step as your business matures. And your team can be a huge help in strengthening your branding and marketing efforts. But, there are plenty of decisions to make, such as full-time employees or freelancers, maximizing your team’s capabilities, and deciding who’s a good fit for your company. We wanted you to learn from an expert who knows both team-building and marketing...

Referrals. They build businesses. But how do you get them, over and over again? We welcomed on expert Dallas Travers. She’s the Founder of The Hive and Host of Coaches on a Mission. It all comes down to creating specific KPIs for your referral funnel among other tools we share in the full episode here.

This week, we’re making the entire episode a Marketing Smarts Moment. We’re honored to welcome special guest Keltie Knight, the 3-Time Emmy Award-Winning TV Host and Creator of “Superfan.” Hear how to achieve your goals, keep trying and trying, develop your personal brand, and why women often focus on so much comparison. You’ll also hear the behind-the-scenes of Keltie’s new show “Superfan” on CBS...

Writing is an endlessly useful skill in the business world. It can greatly help your ability to persuade, influence, and gain advocacy. We wanted you to learn from the best of the best when it comes to business writing, so we welcomed on Scott Keyser. He’s The Writing Guy and the Author of Winner Takes All and Rhetorica. Listen to the full episode here.

It can be difficult to keep up with the marketing and branding landscape - it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Director of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate...

The interview process has become more and more important in recent years. You need to interview effectively so you can land top talent and pass on the wrong fits. In this Quick Hit, you’ll hear how to ask for their elevator pitch and give them an assignment in real time. Make sure to listen to the full episode here.

This week, we’re back with another Marketing Smarts Moment that’s an entire episode. We’re thrilled to welcome special guest Jill Morenz, the President and CEO of Aviatra Accelerators. Jill and Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face, how to get started, focus on your mission, why women give up, and how to...

LinkedIn is THE place where people go to connect professionally. Your presence on the platform can create endless perks for your business and personal brand – if you do it right. Where do you start? We answer that and more in this Quick Hit. Full episode here.

Cold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization - totally losing the human touch a well-crafted email deserves. So, how do you send cold emails that actually convert? You need to consider all the touchpoints, including the sender name, subject line, preview text, email copy, and even email signature....

So often, people shy away from digital marketing efforts. They’re scared they may do it wrong, or don’t understand it at all. But, digital marketing can be used to your advantage! Ben Lund joined us in this Quick Hit. He’s the Founder of Rise Marketing Group, a performance advertising agency who tailors curated programs to drive growth. Listen to the episode in its entirety here.

Digital media can open doors for your business - no matter what type of business you have. But it’s easier said than done. How do you leverage digital media to the point you actually achieve business results instead of wasting money? We wanted you to learn from a duo who truly knows what they’re doing in the space, so we welcomed on Blake Pinsker and Torii Rowe. They’re the Founder and Head of Acq...

The creative brief is the spark to a fantastic campaign – or an underwhelming one, if you’re not careful. This Quick Hit brings you the wisdom of “The King of Creative Briefs That Sell,” Howard Ibach. He’s a creative brief expert, the Founder of Creative Brief Workshops, an author, trainer, and former creative. Check out the full episode here.

The best leaders are mentally strong. How do they get that way? Our guest, Scott Mautz, believes there are 6 mental muscles that equate to mental strength. And we have to keep working out those muscles - just like we do physical muscles at the gym. Scott is a Bestselling Author, Keynote Speaker, and passionate expert on mental strength, peak performance, change, employee engagement, and leadership...

Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. We wanted you to hear from someone who truly knows how to make all these things work together, so we welcomed on Alisha Conlin-Hurd. She’s the Co-Founder of Persuasion Experience, the “post click” growth agency who makes your marketing actually...

Impostor Syndrome is very real and very common. How do you combat it? It comes down to embracing the 80/20 rule, being brave enough to step outside the box, becoming a lifelong learner, and getting in front of managing change. We wanted you to learn from a true expert in the space, so we welcomed on Ryane LeCesne. She’s the Master Your Mindset Coach at Inspire Brand Consulting. We’d like to invite...

It should go without saying that client service is important for your clients and your business. Client service should play the role of keeping the client in the room at all times, but issues can arise. This Quick Hit welcomes Chris Wallen, Director of Client Partnership at BAREFOOT, a brand experience agency in Cincinnati that serves clients ranging from Fortune 10 companies to local nonprofits....

In this episode, we wrap up the interviews for our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10th special guest is Fred Richards, Founder of The Hive Principle. He has over 30 years of experience in the branding industry, and has led creative work for some of the biggest brands in the world. Hear why it’s hard to differe...

Good or bad events can make or break your brand. You can’t always do everything perfectly, but there are plenty of things you can do to ensure your event runs smoothly. This Quick Hit gives you hot-off-the-press experiences with all these aspects from our ForthRight Women (FRw) events. We’re here to resolve your worries so you can rock that stellar event. Catch the full episode here.

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. Hear how to create a fantastic partnership between brand...

There’s never been more data at our fingertips, but with that comes privacy and ethical concerns. How do you pull out insights that will positively impact your business? It comes down to a few things - and we highlight 2 in this Quick Hit. Make sure to listen to the full episode here.

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 8th special guest is Tom Custer, Vice President Business Development at Reztark Design Studio. He has 30 years of experience in the agency world, most of which have focused on the retail industry. Hear why there’s currently a mix of generalists an...

No matter what role you’re in, you often need to have a point-of-view (POV). You always need the support of your team and your clients if you want that POV to move your business along. In this Quick Hit, we have the answers you’re searching for. Check out the full episode here.

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 7th special guest is Maeve Hagen, Managing Partner at Taylor. They’re a purpose-led marketing communications agency that shapes possibilities for the world's leading brands. Hear why communications is so key, how to approach emerging technologies,...

Speaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an extreme introvert, are stuck speaking in small settings, or get so nervous you forget what you’re...