Strategic Counsel by ForthRight Business

We spend a lot of time talking about how to put branding and marketing practices into action. We’re excited to welcome on one of our clients, Scott Farmer, the CEO of LYP Health Management. He joins us to talk about how our collaborative work to evolve their mission, vision, and values has transformed his business. Make sure you listen to the full episode here.

We just covered the keys to recruiting talent in this competitive landscape. In this Part 2, we dive into what may be even more challenging: retaining talent. You can retain talent today by keeping a constant temperature check on the environment, knowing who your key players are and tapping into them, treating people like individuals, and staying on top of your training programs, review processes,...

You want to be a leader. How do you take that into your own hands? Get very clear on your personal brand and clean out what is not serving you, and develop your vision and declare it out loud on repeat. Take these to heart and you’ll be on the right path to keep rising in your career. Make sure to listen to the full episode here.

Recruiting talent has never been more competitive - and candidates are expecting more than ever. How do you knock your recruiting out of the park? It comes down to developing recruiting profiles, recruiting where your candidates are, showcase a compelling culture, and optimizing your recruiting process from start through onboarding. Hear all the examples - good and bad - from our own careers in th...

We welcome on Rob Volpe, CEO of Ignite 360 - an insights and strategy firm - and the award-winning author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. Empathy is one of those behaviors that can make or break your relationships. How do you make sure you’re practicing empathy in the workplace? In this Quick Hit, we share a few ways. Make sure to listen to the fu...

Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimi...

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become – leading to the results we want. Become a better problem solver in this Quick Hit, and don’t forget to listen to the full episode here.

One of the most frequent topics we cover with our Executive Coaching clients is how to negotiate for a promotion. It’s a tricky topic that can either propel your career forward or set you back. When negotiating for a promotion, you should draft the job description as YOU see it, get clear on ALL of your asks, enter the conversation with you in the driver’s seat, and be ready for there to be some b...

Procrastination is something we all struggle with…eventually. No matter how hard we try, there are still things on our list we avoid and keep pushing back. This Quick Hit explains how to get over that procrastination hump by admitting you’re procrastinating and doing one thing to get the ball rolling - and then doing another thing. Listen to the full episode here.

Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. It also allows you to influence and shape the industry in ways that align with your POVs and offerings. But how exactly do you roll out thought leadership for yourself, your team, and your organization? We wanted you to learn from a brilliant mind in the space, so we welcomed on Joe Z...

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this episode of Strategic Counsel (or Strat Counsel for short), we do a Live Demo on organizationa...

Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this first episode of Strategic Counsel (or Strat Counsel for short), we take you through how to nail y...

Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in...

We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs – and that can be a great thing for your business. You can disagree without being contentious by knowing when you are being objective or subjective and not letting it get personal. Catch the full episode here.

Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The...

An impactful brand toolkit is one of the most important things you can create for your business. But it’s not just the logo, font, and colors – it’s MUCH more than that. We’ve done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life. Make sure you listen to the full epis...

Going from the doer to the orchestrator can take your business to the next level. But it’s not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. We wanted you to learn from one of our favorite business architects, so we welcomed on Bradley Hamner. He’s the Founder of Blueprin...

How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? This Quick Hit covers diversifying your content and prioritizing the experience. Join us and Shamir Duverseau. He’s the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click...

Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. But what makes a good insight? Do focus groups still work? How has market research changed over the years? We wanted you to learn from an expert who knows th...

Where’s advertising heading in the future? No one knows for sure. But, we have a pretty good idea it will require a carefully curated advertising mix and utilize the storytelling of influencers. We welcomed on Sascha Lock, the former SVP, Media & Performance Analytics at AMP Agency, a full-service digital marketing agency that creates unconventional ideas that grow brands. Listen to the full episo...

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. Successful succession planning means defining the legacy you want to leave, firming up your business and brand to operate independently, putting your talent in a position to grow and prosper, and planning your exit strategy. We’re of course NOT financial advisors...

Do you need to have an in-person office to have a creative culture? We think not. In fact, we believe a hybrid work environment may just be the best way to stimulate creativity. Listen to why we disagree with Disney’s Bob Iger on his implementation of returning to the office. Make sure to catch the full episode here.

In this episode, we take a look back at some of our favorite takeaways from our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10 special guests covered everything from the importance of relationships in the marketing agency space to developing a brand - not a one-hit-wonder. Hear from John Gleason, Jimmy Smith, Teresa Heath-...

The Hero. The Caregiver. The Everyman. You might have heard of brand archetypes. But what are they? And how do you use them effectively? It can be a difficult subject, but we came prepared with the examples and analogies you need to make your own brand archetypes come to life. You’ll want to listen to the full episode here.

A career coach can be one of your most valuable assets. They’re an unbiased resource who has nothing at stake except your personal growth and success, and they can help you see blind spots and give you tools and practices people closer to you may not. In this episode, we examine the “4 Key Roles Your Business Coach Should Play.” We also provide lots of personal anecdotes for how we chose our coach...