Strategic Counsel by ForthRight Business

There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks you out of the “I can’t do it” mindset. What you thought was once inconceivable and impossible becomes plausible and possible. We wanted you to learn from a trailblazer who’s used her voice to grow a super successful business, so we welcomed on Kari Warberg Block, the Founder & Chief Rebe...

Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. But how exactly do you roll out thought leadership for yourself, your team, and your organization? In this Quick Hit, we welcomed on Joe Zappa, Founder and CEO of Sharp Pen Media. Check out the full episode here

What’s the key to breaking through and capturing attention? Finding new and unexpected places to connect with your audience. One of the most fascinating ways to do this is to create an experiential digital experience. We wanted you to learn from someone who’s doing exactly that, so we welcomed on Zack Sugarman, the Chief Strategy Officer (CSO) of SUPERPLASTIC. They’re the world’s top creator of an...

It’s the process you have a love-hate relationship with…strategy planning! In this Quick Hit, you’ll hear how to guide successful strategy planning by asking what you want to be when you grow up and what needs to be true in order to achieve it. Listen to the full episode here

Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! But, you likely have a ton of work to do to make your service business attractive for potential buyers. We wanted you to learn from a thought leader who knows the M&A space...

You can’t achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. In this Quick Hit, you’ll hear how to find your inner circle by deciding how you’ll continue to cultivate the inner circle you’ve built and looking for ways to proactively support your inner circle. Check out the full episode here

New Year, New You! We all know the flood of trends, and usually tricks, to overhaul our lives that come with a new year. Resolutions tend to fail because people look for a quick fix and try unsustainable methods to make big changes in a short amount of time. The way to make sure your resolutions translate to true, lasting life impact is by addressing them in context of your Personal Brand. We disc...

B2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. How do you increase demand for your products or services through B2B marketing tactics? In this Quick Hit, we welcomed on Deanna Shimota, CEO of GrowthMode Marketing - a demand generation agency focused on driving long-term growth. Make sure to catch the full episode here

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Ston...

How do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! In this Quick Hit, we welcomed on a very special guest who’s been mentioned many times on this podcast - Anne’s daughter, Corinne Westbrook. Check out the full episode here

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our pod...

Digital media can open doors for your business - no matter what type of business you have. But it’s easier said than done. In this Quick Hit, you’ll hear from Blake Pinsker and Torii Rowe. They’re the Founder and Head of Acquisition, respectively, at DREAMLABS, a performance marketing agency specializing in media buying, ad creative, and strategic investment. Catch the full episode here.

We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs - and that can be a great thing for your business. BUT, there’s an art to it. You can disagree without being contentious by taking responsibility for your current set of beliefs and assumptions, knowing when you are being objective or subjective, not letting it get personal, and defining and consistent...

Virtual Assistants (VAs) can be a huge help for your business. Imagine how much time you could free up for yourself while not being worried about things falling through the cracks. We wanted you to learn from someone with an incredible resume of partnering with VAs, so we welcomed on Molly Rose Speed. She’s the creator of Virtual Assistant Academy and Virtual Assistant Management. This Quick Hit g...

Public speaking. Do those words give you butterflies? You’re not alone. As Jerry Seinfeld famously said, most of us would rather be in the casket than delivering the eulogy. But finding your voice can make the difference in your career, whether you’re speaking or communicating on social media. We wanted you to learn from an expert with an incredible passion for helping you find your voice, so we w...

We’re thrilled to bring you this Quick Hit featuring special guest Jill Morenz, the President & CEO of Aviatra Accelerators. Jill & Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face & how to get started. Don’t miss the full episode, which you can find here.

PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this episode, we cover it all - from hiring a PR firm, to gaining traction, to leveraging influencers. We wanted you to learn from a thought leader in the world of PR, so we welcomed on Amy Jackson. She’s the Founder & CEO of TaleSplash, who builds PR programs for f...

Impostor Syndrome is very real and very common. How do you combat it? Join us in this Quick Hit with a true expert in the space, Ryane LeCesne. She’s the Transformational Mindset Coach at Finesse School. Make sure to catch the full episode here.

People decisions are hard to make for many managers & leaders. Making the choice to fire an employee can be difficult, other than obvious egregious misconduct. So often, team members are kept on - especially if they are a high performer - when they should really be let go. Rather than keeping someone on the payroll who could be harming your team, listen in & learn how to clearly identify when it’s...

This Quick Hit comes from a Strategic Counsel Shoutout with special guest Keltie Knight, the 3-Time Emmy Award-Winning TV Host and Creator of “Superfan.” Hear how to achieve your goals and keep trying & trying. Make sure to listen to the full episode here.

HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in recent years, is your HR department due for an update? We believe HR can evolve to better support the needs of businesses today. That means moving beyond compliance and administration with a primary focus on people development, cutting out what doesn’t belong anymore, and hiring differe...

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder & CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts. Catch the full episode...

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the...

So many workplace struggles can be alleviated by starting with mindset. What is your current set of beliefs and expectations? How is this impacting your ability to feel content and excel? This Quick Hit welcomes V. Krishna Lakkineni. He’s the CEO of ROI Media Works, an Investor, TEDx speaker, and Author of 3 Amazon Best Sellers. Make sure you listen to the episode in its entirety here.

Word-of-mouth marketing (WOM) is the most coveted - yet elusive - marketing channel for many. It is generated by a consumer who loves your brand SO MUCH, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials - you must earn them. For this episode, we invited Sue Frech, Co-Founder & Former CEO of Vesta (acquired by TINT), a d...