Strategic Counsel by ForthRight Business

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, VP, Americas Marketing & DTC at Weber. He’s an award-winning global marketing executive with 20+ years of experience helping brands - and the people that drive them - reach their full potential. Hear how to get...

So many of us women deserve to be in the leadership positions we dream of, but we struggle getting there due to outdated beliefs. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. This Quick Hit answers a few questions you may be struggling with. Check...

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 5th special guest is Mark Hughes, Partner and Chief Strategy Officer of Oodle. They’re a digital marketing agency that creates captivating experiences to help brands stand out and drive results. Hear whether to start with brand or digital, how to...

How do you build empathy in the workplace? This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy. Catch the full episode here.

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, COO of Lightborne Communications. They’re a full-service motion design, animation, editorial, and video production team that has been creating award-winning content for over 3 decades. Hear why it’s such a chall...

Agencies can be a huge help to your business in a wide variety of ways. Like many aspects of the marketing world, the role of agencies has changed drastically over time. You can expect modern agencies to seek to understand the make-up and capability of your team, but you’ll also need to know how to handle some tricky situations with agencies. Make sure to listen to the full episode here.

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She’s been in marketing for 20 years and experienced every possible...

The changes in NIL (Name, Image, and Likeness) have gotten a lot of attention in college athletics and it’s created a huge opportunity for both college athletes and brands. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing....

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our second special guest is Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, and the Author of The Truth graphic novel. He’s one of the advertising industry’s most celebrated creatives and has created award-winni...

Your sub-brands can pack a serious punch for your business – when you use them correctly with your primary brands. How do you get your brands to work together like a family? It comes down to a strong brand architecture. This Quick Hit gives you some insight on how empowering your sub-brands gives each sub-brand a “home” under the master brand, its own visual and verbal toolkit for strategy creatio...

In this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with b...

The work world has changed A LOT in recent years. One of the biggest aspects that’s changed is work environments. While it used to be expected to come into the office every day during the work week, the use of hybrid work environments is becoming more and more common. How do you lead your team in a hybrid work environment? In this episode, you’ll hear how often you should be in the office, what to...

It can be a really tough - but beautiful - thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. How do you remove those barriers? In this episode, you’ll learn how to focus your team, manage egos, and nominate the right people. You’ll also find out how to make sure everyo...

Virtual events have many, many perks that can help spark your B2B marketing efforts. We welcomed on Jon Kazarian, Founder and CEO of Accelevents. They’re an event technology platform to facilitate every type of event – including virtual events, webinars, large conferences, field marketing events, and more. There are several key ways to maximize the success of your virtual event – before, during, a...

Our ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about…especially within the walls of a company. Which means sometimes we don’t know we are losing the game until it is too late. And yes, it is...

How do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave – there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. Check out the full episode here.

One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic...

Your brand is everything. How do you set your brand up for success – today AND in the future? This Quick Hit brings you real-world problems you may be experiencing and reveals how to solve them. Make sure to listen to the full episode here.

Brainstorming and strategy sessions can work wonders for your organization - if you do them right, that is. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. So how do you nail your next collaborative session? In this episode, you’ll learn why you should always have...

Company values don’t mean anything if no one on your team knows about them or takes them to heart. Once you build your company values, what comes next? This Quick Hit gives you a look at how to effectively utilize what you’ve built with specific actions. Check out the full episode here.

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom. We’d...

Company values – it’s a topic that’s near and dear to our hearts. Company values can make the difference between a company that flourishes and a company where the team can’t wait to jump ship. How do you build company values that inspire your team and stand the test of time? In this Quick Hit, we’re bringing you 2 ways to build company values. You’ll learn how to be choiceful about the values you...

It should go without saying that client service is important for your clients and your business. And we’ve seen a looooooot of good and bad execution. Client service should play the role of keeping the client in the room at all times, challenging the client’s beliefs and perspective, having a clear understanding of the business and its goals, and seeking opportunities to make the business stronger...

Referrals can be the best way to grow your business. But how exactly do you get them? We wanted you to learn from an expert who knows referrals better than anyone, so we welcomed on Raúl Galera. He’s the Chief Advocate at ReferralCandy, which essentially allows companies to run referral programs on autopilot. Check out the full episode here.

Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s swagger. This is NOT the type of ego we talk about in this episode. Here, we reference the type of ego that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there AR...