Strategic Counsel by ForthRight Business

We wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories. A compelling elevator pitch can open so many doors for your business – and not just the elevator doors. Have you worked on refining yours lately? Ma...

So you’ve landed a new role as a manager vs. the doer. Congratulations! Now what? How do you transition from one role to another without abandoning your responsibilities? How can you manage the transition without micromanaging? How do you define your new role? How do you get it all done successfully? We give you the tools you need to move into your new role while leaving your previous responsibili...

There’s certainly an art to cold calling. There’s a big difference between a message that’s perfect for your target customer and one that comes across the wrong way. How do you go about cold calling without appearing spammy, pushy, or too salesy? In this Quick Hit, we break down real cold call messages we’ve received that do and don’t work. Check out the full episode here.

Nonprofits, listen up: brand can be your secret weapon. When you’re so passionate about what you’re doing, it can be easy to forget your nonprofit is still a business. So, how do you capture attention with brand? It comes down to inspiring people to care, cultivating culture, establishing a clear hierarchy to establish partnerships, and creating consistency in communication. It’s your time to crea...

It can be a really tough thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. This Quick Hit gives you some real-world examples of how to manage these barriers. Don’t miss the episode in its entirety here.

How do you want to be remembered in your career? Let’s assume it’s a positive legacy you want to leave - there are a TON of ways to leave your mark. Many of these you can start doing right now, no matter your role or level of experience. In this episode, you’ll learn how to take the time to mentor, set the new standard, create culture, and intentionally plan your succession. You’ll also find the t...

Have you ever considered adding a podcast to your business or brand? It’s a form of content that’s booming, with loads of potential and low barriers to entry. But if you start a podcast, you want to do it right – otherwise, you might be setting your team up for disappointment or burnout. We welcomed an expert in this field, Harry Morton, Founder and CEO of Lower Street, to share his insight and gi...

Being a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you’ll ever do. What are some of the biggest challenges today’s creative agencies face? The “secret sauce” is gone, clients have gotten wise on how much they should be paying, execution falls flat, and “brand” continues to be hard to explain and internalize. Now, for the real...

How do you nail your next collaborative session? Brainstorming and strategy sessions can work wonders for your organization – if you do them right. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. This Quick Hit gives you a few things you can put into action to see...

A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to any business’s success. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation...

Are you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But, there’s a whole world of possibilities when you think about text messaging from a business sense. In this Quick Hit, we welcomed on Aaron Weiche, the Co-Founder and CEO of Leadferno, who’s helping to create delightful conversati...

When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, a...

Let’s face it – giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? You can learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others an area you excel at. Catch the episode in its entirety here.

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our pod...

Marketing, marketing, marketing. It’s everywhere you look, and we all know it’s important for growing your business. We believe a marketing team can be a phenomenal addition to your team. In this Quick Hit, we welcome marketing extraordinaire Jeff Reynolds, Founder and President of Reynolds+Myers and Author of The Monster That Ate Marketing, to share his insight on the best way to hire a marketing...

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Ston...

Happiness at work – is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this Quick Hit, catch a couple of the points you can put into practice. Listen to the rest here.

Have you thought about using social media to grow your popularity? It helps to view social through a marketing lens - whether you’re using it for your business or your personal brand. When you take this approach, it requires intention, a narrative, and a strategy. But what are the best ways to make your brand pop on social media? We wanted you to learn from a true thought leader in the space, so w...

Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as Nora Sudduth – Co-Founder and Chief Revenue Officer of Hello Audio – joined in to share her audio brilliance and answer your questions on making an impact with the medium. Liste...

This episode is designed to assist you in the next step of executing your brand and all the challenging and scary things it brings with it! You’ve defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you’ve spent countless hours creating to life can give you an “OH $^!t” moment. But don’t worry. We have...

When hiring new team members, it’s important to consider their skills and what they can bring to the table individually. But, don’t forget how crucial it is that they fit in with the team as a whole.   In this Quick Hit, we welcome Tim Parkin, President of Parkin Consulting, to share his expertise and shine the light on how best to build a strong team. Catch the full episode here.

In this episode, we welcome Scott Mautz, Founder of Profound Performance and popular Author, Keynote Speaker, and our prior Business Coach! Oftentimes, we think we need to be the named leader in order to lead. This is far from the truth! Being a part of a team comes with many perspectives and having a strong influence over the team drives leadership. Join us as we dig into how to be a leader - eve...

If you’ve listened to us for any amount of time, you know how much we believe in building a strong brand and cultivating it from the ground up to carry your business to the heights you aim for. Steve Robinson, former CMO of Chick-fil-A, joined us to share his wisdom on how leading your business with brand can lead to success. You won’t want to miss the full episode here.

Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. It also allows you to influence and shape the industry in ways that align with your POVs and offerings. But how exactly do you roll out thought leadership for yourself, your team, and your organization? We wanted you to learn from a brilliant mind in the space, so we welcomed on Joe Z...

Navigating the PR world can be a challenge - especially when your results fall short of your expectations. There are so many channels out there, from TV to social media influencers. In this Quick Hit, we highlight 2 myths we’ve seen over the years. The kind of PR we’re referring to here is “earned media,” something that gets you coverage without having to pay for it. Catch the original episode her...