Strategic Counsel by ForthRight Business

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll...

We welcomed guest Mike DaRe, President of Smarts Agency, who - like us - knows the difference between telling a story and telling a compelling story that gets attention. That’s the story your audience longs to hear! Consumers can see straight through a story that is inauthentic and created for the sake of having an original origin, for example, versus a brand communicating from a place of knowing...

It’s that time of the year again…strategy planning! What worked for you this year? How do you want to position yourself next year? Guide successful strategy planning by asking what you want to be when you grow up, what needs to be true in order to achieve it, what success looks like, and whether your organization is inspired and motivated. Let’s knock the next year out of the park. Do you want to...

We have found ourselves in an environment where hiring can be challenging. Finding quality candidates can be even more difficult. Hiring is not an exact science by any means, but this Quick Hit gives you 2 strategic steps you can take to set your company up for success. Make sure to listen to the full episode here.

You need to know exactly what to look for when choosing the right agency for you and your business. With the ever-changing agency environment comes different expectations. Join us as we welcome friend and special guest, Scott Lucas from Sterling Brands. Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives re...

Not all those in the PR world love the idea of a stunt. Do they work? Sure. They are intended to wow - and when done well, for the right brand, they can deliver the desired reaction from consumers. A drama-filled stunt can provide excitement, but there also needs to be a level of engagement - which requires you to do your homework and planning BEFORE the stunt takes place. In this Quick Hit, we in...

You can’t achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. Finding your inner circle comes down to coming up with criteria, creating a plan that breaks down how you’ll build your circle, deciding how you’ll continue to cultivate the inner circle you’ve built, and looking for ways to proactively support your inner circle. Follow...

You’ve defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you’ve spent countless hours creating to life can give you an “OH $^!t” moment. But don’t worry. We have you covered and give you the tools you need so you can put your plan into action! Be sure to catch the full episode here.

You’re working really hard, making connections with the “right” people. You should be getting close to a promotion, right? Well, it’s not always that clean and simple. The road to promotion is one many of us have traveled in our careers. We discuss it often with our coaching clients and want to give it to you straight in this episode. Based on our evaluation of candidates for promotion, we shed li...

In this Quick Hit, we look at what the client can put into action to create a better relationship with the agency. This produces better work and a smoother, more enjoyable process for all involved. Relationships can be tricky, but we have you covered with specific, actionable steps to take for positive outcomes. Listen to the full episode here.

B2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. This works in your favor when you continue to focus on demand generation. But it’s easier said than done. So how do you increase demand for your products or services through B2B marketing tactics? We wanted you to learn from a true pro in the space, so we welcomed on Deanna Shimota, CEO of Gro...

Many of us have traveled the road to promotion in our careers. We discuss it often with our coaching clients and want to give it to you straight. Based on our evaluation of candidates for promotion, we shed light on how to shift your mindset to set yourself up for success more quickly than the approach you may be currently taking. Check out the full episode here.

How do you crack the code with Gen Zers? There’s a lot to consider, and any success can feel more like lightning in a bottle than a trusted marketing strategy. It helps to hear from the source - and we have you covered! We welcomed on a very special guest who’s been mentioned many times on this podcast - Anne’s daughter, Corinne Westbrook. Corinne is here to share what Gen Zers are thinking when t...

This Quick Hit gives an “under-the-tent” sneak peek from the corporate world of mistakes agencies could have avoided. You are likely never going to hear them from clients - and if you do, it’s most likely too late. Join us as we discuss mistakes you may be making and give you the tools to correct and move forward. Listen to the full episode here.

Digital media can open doors for your business - no matter what type of business you have. But it’s easier said than done. How do you leverage digital media to the point you actually achieve business results instead of wasting money? We wanted you to learn from a duo who truly knows what they’re doing in the space, so we welcomed on Blake Pinsker and Torii Rowe. They’re the Founder and Head of Acq...

The desire to provide your clients or customers with the best experience should not be tossed to the side. In today’s environment across many industries, finding employees is a challenge. Finding employees who provide good customer service can be seemingly impossible. This Quick Hit gives you real-world examples of those who have done it right, and those who missed the mark. Catch the full episode...

Many are struggling to figure out how to make decisions about their business amidst an uncertain economy. In this episode, we discuss how you can stay resilient by adopting “Test-and-Learn” practices. This is the cycle of doing, learning, refining, and repeating. It allows for fast-cycle iteration, saving money and time, and it can be applied to all aspects of your business. We talk about specific...

Oftentimes, brand identity in the B2B space is overlooked and the lack of attention and action is a huge miss. In this Quick Hit, we welcome Dave Necessary of Gardner Business Media and gain insight on how you can improve your brand presence in the B2B space. You can catch the full episode here.

Virtual Assistants (VAs) can be a huuuuge help for your business. Imagine how much time you could free up for yourself while not being worried about things falling through the cracks. Use VAs to grow your business by having them do the tasks that will enable the team, having them do the tasks that disproportionately consume your attention, having them extend customer service in off-hours, and choo...

It’s critical for women to keep raising other women into important roles that shape business and our world. What if we not only trailblaze the path, but make it wider for those who follow? In this Quick Hit, we bring you some key mistakes you can avoid to help those you manage exceed their goals. Make sure to listen to the full episode here.

So many of us women deserve to be in the leadership positions we dream of. But, we struggle getting there due to outdated beliefs - some environmental, some due to archaic processes, and some due to us getting in our own way. This is exactly why we launched ForthRight Women (FRw) - to help us overcome what is holding us back. Helping women rise in leadership comes down to being good moms and good...

Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s “swagger.” This is NOT the type of ego we talk about in this Quick Hit, which brings you real-world examples of how to navigate these personalities. Make sure to catch the full episode here for strategies you can implement to make this person easier to work with.

This week, we’re back with another Marketing Smarts Moment that’s an entire episode. We’re thrilled to welcome special guest Jill Morenz, the President and CEO of Aviatra Accelerators. Jill and Aviatra are all about supporting, enabling, and lifting female entrepreneurs. Hear the biggest challenges female entrepreneurs face, how to get started, focus on your mission, why women give up, and how to...

Being an influencer has grown from a hobby to a lucrative business for many. Platforms such as TikTok and Instagram have given celebrity status to everyday people seemingly overnight. Is this all about luck or being at the right place at the right time? Not entirely. Becoming an influencer that actually gets hired comes by following certain truths. Join us in this Quick Hit as we discuss what thes...

For this episode, we welcome special guest Andy Snyder, Brand Manager at Rhinegeist Brewery. He discusses brand as a key means for differentiation in a crowded category - in this case (pun intended), craft beer. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. It’s those emotional connections that - when built authentically - driv...