Strata Studios

On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into:  1. The advantages of niching down and how to pick your niche. 2. How to develop the cash-based part of your business. 3. Why Medicare is the best lead generation tool ever. 4. What metrics Tony is always tracking in his clinic. Strata Stories are conversations between Strata's CE...

On this episode of Strata Stories, we talk with Jamey Schrier Founder of Practice Freedom U.  We dive into:  1. How to know if your clinic's model is fundamentally broken from a financial standpoint 2. The metrics you must know in order to grow your business 3. And why you must spend time outside of patient care in order to grow your business Strata Stories are conversations between Strata's CEO,...

On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into:  1. Lessons from Roger's 31 years as a PT and building 9 practices across the US 2. How to craft a patient experience that’s as consistent as Chic-Fil-A's 3. How Roger acquires new patients with one simple tactic (try this at your clinic)  Strata Stories are conversations between St...

On this episode of Strata Shorts , we dive into In-house vs Managed Billing, the pros and cons of each, and when to transition to managed billing. Strata Shorts are quick conversations between Strata's CEO, Paul Singh , and Director of Marketing, Thomas Schreiber . Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more! If you'd like...

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into:  1. Justin's exact content strategy for his PT clinics 2. And how to re-engage past patients (COPY THIS TACTIC!)  Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches d...

On this episode of Strata Stories , we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into:  1. Finding your target demographic (and why you must niche down)  2. How to build an amazing patient experience  3. And Jerry’s favorite books all clinic owners must read Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We...

On this episode of Strata Shorts , we dive into how to build your clinic's marketing plan for 2024 and beyond! Strata Shorts are quick conversations between Strata's CEO, Paul Singh , and Director of Marketing, Thomas Schreiber . Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more! If you'd like to learn more about Strata and achie...

On this episode of Strata Stories , we talk with Zain Syed the founder of Digital Thoughts. We dive into:  1. Artificial Intelligence and machine learning in healthcare 2. Should healthcare adopt coupons?  3. How to apply consumer marketing tactics to your clinic Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners,...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Shreya Jagarlamudi, Co-Founder & CEO at Pledge Health - a company that helps practices grow their revenue by automating patie...

Strata Shorts are quick conversations between Strata's CEO, Paul Singh , and Director of Marketing, Thomas Schreiber . Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more! On this episode of Strata Shorts, we dive into 1.  NEW Physical Therapy Benchmarks  2. How Benchmarks can help your clinic grow  3. The biggest challenges owners...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Steven Coen, the CEO of Sara Health, a company that helps you increase your practice's revenue with RTM. We dive into:  1. How RT...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into how Justin should build the media company part of his clinic!  If...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into:  1. What to look for in a coach/mentor who can truly help you 2....

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions. We dive into:  1. Why your PT practice must think of itself as a media...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Matt Jurek the founder of Osprey RTM Solutions. We dive into:  1. How to incentive therapists to bill RTM codes 2. The benefits o...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Zain Syed the founder of Digital Thoughts. We dive into:  1. How technology can play a bigger role in healthcare 2. Why bridging...

The State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more! On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into:  1. How to build a great culture at your clinic 2. Making sure everyone on your...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into:  1. Biggest mistakes to avoid when selling your practice 2. Understand...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into:  1. How to market your clinic to future generations. 2. Tactics f...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Vikram Sethuraman, the CEO of PT Wired We dive into:  1. How much money you can make with RTM. 2. Strategies for a succesful RTM...

Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!  On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into:  1. How to grow your clinic with the right mindset 2. Why you sho...

Strata Shorts are quick conversations between Strata's CEO, Paul Singh , and Director of Marketing, Thomas Schreiber . Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more! On this episode of Strata Shorts, we dive into 1. Insurance companies wrongfully denying claims 2. The biggest marketing mistakes clinics make 3. Why you should...

The State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more! On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into:  1. A high-level overview of what happened at Strata in May  2. How to execute Q...

Strata Shorts are quick conversations between Strata's CEO, Paul Singh , and Director of Marketing, Thomas Schreiber . Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship and more! On this episode of Strata Shorts, we dive into 1. How Clinics achieve a 99.99% Reimbursement Rate 2. Understanding your TRUE reimbursement rate 3. The Dark Underb...

The State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more! On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into: 1. The state of healthcare billing 2. What Strata has been up to the last 12 mon...