Strata Studios

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. The key metrics Justin tracks throughout his 7 clinics (Check out his trailing 12-months template - download a copy for yourself HERE! )  2. How to track financial and clinical data 3. How frequently to review various metrics 4. Why sharing data and being transparent with your team is...

On this episode of Strata Stories , we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The various ways to monetize your expertise as a therapist 2. How to motivate staff to create content 3. The importance of establishing a culture of consistency when it comes to creating content 4. When to fire a therapist and how to do so 5. And why you must make...

On this episode of Strata Stories , we talk with Lauren Meffen Owner of Wildflower Therapy and Head Neck Rehab. We dive into: 1. Lessons learned from building Lauren’s first clinic 2. Balancing personal life and work life 3. The benefits of being transparent with your staff 4. Why you should be careful not to grow TOO fast 5. And how to create a cancellation policy Strata Stories are conversations...

On this episode of Strata Stories , we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into:  1. Jerry shares his takeaways from The Graham Sessions 2. Why PT assistants are the most undervalued resource 3. Evaluations vs Treatments - Why we need to rethink the physical therapy model 4. How to handle cancellations and cancellation fees at your clinic Strata Stories are co...

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to renegotiate payer contracts for PT clinics 2. The best ways to get in contact with insurance companies 3. And why you must have data in order to renegotiate Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview pr...

On this episode of Strata Stories, we talk with Megan Donaldson, PT and Department Chair of Rehab Sciences at MUSC We dive into: 1. How to create a hiring process at your clinic 2. Why you need a hiring rubric 3. What types of questions to ask during an interview 4. And the importance of investing in employee growth Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in...

On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. The importance of having the correct risk and compliance documents in place 2. Why you must invest in OSHA manuals, HIPA manuals, and other documents that are specific to your clinic 3. And finally the risks of social media. Daniel starts off the show by explaining how social media c...

On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Offering cash-based services at your clinic 2. What acquisitions are looking like in 2024 3. The benefits of owning multiple practices 4. The future of compensation in the PT & OT world 5. The importance of shifting toward consumer-facing approaches Strata Stories are conversations bet...

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness  We dive into: 1. Why Rafi pays his therapists to create content each week 2. What it means to be in the expertise business 3. How to craft a positioning statement for your clinic 4. And the importance of leveraging digital media in your practice Strata Stories are conversations bet...

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to build a million-dollar clinic with healthy margins 2. Determining employee compensation and incentives 3. How to upsell additional services 4. The key to physical therapy businesses succeeding outside of local neighborhoods 5. And lastly, Justin provides an update on his conten...

On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. What operational metrics should you be tracking monthly, weekly, and daily 2. How to track patient balances and follow up properly 3. Recruiting and interviewing tips 4. The advantages of sending billing out every single day 5. How scheduling patients every 15 minutes can make yo...

On this episode of Strata Stories , we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. A deep dive into the Change Healthcare cyber attack 2. How StrataPT decided to move clinics to different clearing houses FAST 3. How you as a clinic owner need to think about risk moving forward including tactical steps to mitigating risk 4. The importance of having cash reserves...

On this episode of Strata Stories , we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into:  1. The biggest mistakes Paul & Tony see clinic owners make 2. How to develop the right skills to make your practice grow 3. Advice on how to build the right culture and team 4. And understanding what it takes to sell a business Strata Stories are conversations between Strata...

On this episode of Strata Stories , we talk with Jamey Schrier, the founder of Practice Freedom U.  We dive into:  1. How to recruit and retain great employees 2. How to shift from reaction mode to intentional decision-making 3. And the impact of high-stress decision-making Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview practi...

On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. The difference between profit and cash flow 2. The impact of accounts receivable on cash flow 3. Why you must fix your cancel and no-show rate 4. And How payment delays have huge effects on your business Strata Stories are conversations between Strata's CEO, Paul Singh , and leader...

On this episode of Strata Stories, we talk with Ashley Mak PT, the owner of Dragon Digital Health We dive into:  1. How to control costs in your clinic 2. Why there’s a huge opportunity at the intersection between cash and insurance-based practices 3. How to find and serve your niche 4. And the importance of clarity in marketing Strata Stories are conversations between Strata's CEO, Paul Singh , a...

On this episode of Strata Stories, we talk with Sturdy McKee, PT and owner of Sturdy Coaching We dive into: 1. The 7 most important metrics all clinics should track 2. How to use metrics as leading indicators and feedback loops 3. How many hours a week you should spend in the captain's seat 4. Why you should look at your business like SOAP note 5. And the importance of managing people and processe...

On this episode of Strata Stories, we talk with Jimmy McKay DPT, and Founder of PT Pintcast. We dive into: 1. How to create short-form content 2. Low-cost options for creating that content 3. Why consistency is the answer to 99% of your marketing problems 4. Understanding attention 5. And lastly, the power of user-generated content Strata Stories are conversations between Strata's CEO, Paul Singh...

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida.  We dive into: 1. A step-by-step guide on how to pitch physicians 2. How to hire a business development person to build relationships with physicians 3. And how to make sure your clinic is set up to handle lots of referrals   Strata Stories are conversations between Strata's CEO, Paul Singh , and lead...

On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into:  1. The biggest existential threat to the Physical Therapy industry according to Tony 2. Advice for therapists wanting to make more money and increase their value 3. How to pitch your practice to referring physicians and patients 4. Building a community through Facebook Groups 5....

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. What the first 45 seconds of a new patient call should sound like at your clinic 2. Understanding who the end user is vs who the decision maker is when selling your PT or OT services 3. Why the insurance company is NOT your customer and the importance of disconnecting from the p...

On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. How to find referral sources outside of doctors 2. Why Physical Therapists must be better at promoting the industry as a whole 3. Making sure you don’t become too reliant on one particular referral source 4. And how to start building your network in the PT space Strata Stories ar...

On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. Why cash-based practices aren’t the end-all-be-all. 2. The future of PT, Value-Based Care and Hybrid care 3. And why most clinics must better understand cash flow Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in the OT & PT world. We interview...

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Why sitting, yes sitting, is the most valuable exercise any clinic owner can do to improve their business 2. The importance of recording EVERY phone call your front desk takes and what tool to use 3. The question EVERY clinic owner should ask their front desk staff after talking...

On this episode of Strata Stories, we talk with Jimmy McKay DPT and Founder of PT Pintcast. We dive into: 1. Why most practice owners skip to HOW instead of asking WHY 2. How to find and communicate with your target audience 3. And why you must understand the game of attention when it comes to marketing your clinic Strata Stories are conversations between Strata's CEO, Paul Singh , and leaders in...