MarketScale
Straight Outta Crumpton
Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.
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Episodes
The Future of HVAC Will Be Driven by Workforce Shifts, Safer Products, and a New Generation of Techs 04.07.2026 41:36
The HVAC industry is at a critical turning point. Many of the technicians who built the trade over the last few decades are starting to retire, while demand for heating and cooling keeps climbing. At the same time, the products and tools technicians rely on—from coil cleaners to maintenance chemicals—are evolving to be safer and more environmentally responsible. Put it all together, and the indust...
Soft Skills and Clear Career Paths Are Key to Attracting the Next Generation of Skilled Trades Talent 30.06.2026 43:26
Skilled trades employers are fighting a two-front battle right now: a widening talent gap and a growing shortage of “people skills”. Deloitte projects U.S. manufacturing alone could need roughly 3.8 million new workers between 2024 and 2033—and warns that about 1.9 million of those jobs could go unfilled if the skills and applicant gap persists. At the same time, LinkedIn’s 2026 Skills on the Rise...
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft 15.06.2026 41:34
Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade school enrollment has steadily increased. The conversation around skilled trades—once overlooked—is returning to center sta...
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage 09.06.2026 40:44
The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a new wave of trained, adaptable technician...
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption 26.05.2026 36:12
The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and more complex than it did even a few years ago. The real...
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners 05.05.2026 45:57
Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very few have a formal AI adoption s...
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure 21.04.2026 51:51
Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for the first...
Blue-Collar, High-Voltage, and High-Stakes: Rebuilding the Workforce Pipeline with Skilled Trades Mentorship at TradeMentor 07.04.2026 43:19
The skilled trades are getting squeezed from both sides: demand is rising—driven by grid upgrades, battery storage buildouts, and the reshoring of manufacturing—while the workforce pipeline keeps narrowing. Across construction, manufacturing, and other skilled trades, employers are facing a demographic cliff: for every five workers who retire, only two replacements enter the workforce . Contractor...
Why Leadership Without Humanity Is Failing Today’s Workplace 24.03.2026 42:58
As the world faces historic labor shortages, an increase in burnout, and record-high turnover, organizations are confronting a leadership reckoning. In May 2024, Gallup found that more than 50 percent of U.S. employees were actively searching for new jobs or watching for openings. Taken together, these trends signal a clear and growing breakdown in how people are being led. So, what happens when l...
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation 03.03.2026 41:34
The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction trade jobs. At the same time, a large portion of to...
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work 10.02.2026 39:24
For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked by labor...
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce 09.02.2026 47:33
With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes wrong. Global electricity demand from data...
Field Service Growth Depends on Leading With People, Not Just Technology 29.01.2026 53:57
Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now will determine whether...
HVAC Thrives on People-First Leadership, Not Just Technical Know-How 27.01.2026 38:48
The skilled trades are undergoing a shift as experienced workers retire faster than new talent enters the field. According to the U.S. Bureau of Labor Statistics, demand for HVAC technicians is projected to grow 8% by 2034. That’s much faster than average — and shows the urgency of attracting and keeping new talent. While technology continues to improve HVAC efficiency, the industry’s real strengt...
From Hands-On to High-Tech: How Innovation Is Transforming the Next Generation of Trades Talent 13.01.2026 45:58
The skilled trades are facing a turning point. With a rapidly retiring workforce and an ever-growing demand for infrastructure, HVAC, and electrical expertise, the U.S. is experiencing a talent gap that’s becoming impossible to ignore. Looking ahead to 2026, industry analysts anticipate the construction sector will need to recruit nearly half a million new workers, driven by renewed investment and...
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level 29.12.2025 46:19
The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected to triple by 2030, reaching 170–220 gigawatts. This rapid growth is...
Rob Paylor’s Mindset Masterclass After a Life-Changing Rugby Injury: Rise, Recover, and Redefine What’s Possible 16.12.2025 52:54
Every year, an estimated 17,000 Americans suffer spinal cord injuries, many of which permanently alter the course of their lives.. For former collegiate rugby player Rob Paylor, a devastating injury left him paralyzed from the shoulders down. Doctors told him he would never walk or move his hands again. But instead of accepting that fate, Paylor chose a different path—one built on perseverance, fa...
HVAC Safety Reform with Fallon Dyle: Rethinking Chemical Practices and Tackling Hidden Health Hazards in the Field 09.12.2025 30:40
As HVAC systems evolve and health concerns take center stage, the industry is being forced to reckon with more than just performance specs. A growing threat from resilient biofilms, coupled with widespread misinformation about chemical cleaners like bleach, is pushing technicians and manufacturers to reexamine how they approach safety and maintenance. Reports have emerged from Florida of HVAC syst...
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon 26.11.2025 38:44
Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that separate good from great...
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth 25.11.2025 38:44
As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70% of workers say their sense of purpose is defined b...
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin 11.11.2025 47:12
A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The compressed ti...
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent 03.11.2025 45:56
The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders who blend technical expertise...
Building Success from the Ground Up: How GreenTeam Found Its Niche in Commercial Infrastructure 14.10.2025 44:13
James Terry, CEO and founder of GreenTeam, discusses his company’s focus on clients and how service standards fueled its organic growth.
Grit, Growth, and Gaining Ground in a Male-Dominated Field: What It Means to Be a Young Female Tech in HVAC 30.09.2025 42:17
As America ramps up its focus on rebuilding infrastructure and domestic manufacturing, the skilled trades are finally getting their moment in the spotlight. With a national labor shortage in HVAC and related fields, companies are hungry for the next generation of technicians—and women are stepping into the space like never before. Only 2% of HVACR workers are female, but that number is beginning t...
AI in HVAC Speeds Up Troubleshooting, Automates Training, and Connects Techs to the Right Data Instantly 16.09.2025 48:28
Artificial intelligence is rapidly transforming field service operations across skilled trades, and HVAC is no exception. AI in HVAC is reshaping how technicians access information, troubleshoot systems, and stay productive on the job. As the industry faces an ongoing labor shortage and rising equipment complexity, the need for smarter tools is urgent, especially as HVAC employment is projected to...
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