#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

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With nearly a decade at NFL Media under her belt, Amanda Carey has covered it all, but the last two NFL Drafts provided a new perspective on producing, and the value of a strong team. Carey, Segment Producer at NFL Media, is used to being on-site for NFL Draft coverage, but now shares with us a fresh perspective on producing from home.  In this episode of #Storyteller, she shares her biggest less...

Morgann Mitchell has earned herself a nickname within Turner Sports: "Bubbles". Mitchell, Social Media Assistant Manager at Turner Sports, spent much of the last 12 months living and working inside the NBA Playoff, NBA All-Star, and NCAA March Madness production bubbles. In this episode of #Storyteller, she shares her unique perspective of what life was like inside the "bubbles" (06:25), the secre...

Live from the #Storyteller Experience stage,  Catherine Chan-Smith, Senior Director of Social Integration at NFL Network talks about her career at the NFL network (1:48)  what it was like putting together the NFL Draft during COVID-19 (5:41) what her team has been able to achieve in storytelling with Tagboard Graphics (8:26)  what happens if a big play happens or a player gets injured and the team...

Live from the #Storyteller Experience stage, Youyoung Lee, Senior Manager of Media Partnerships at Reddit shares what makes an Ask Me Anything (AMA) successful (0:06) What songs she's picked up on the piano during the pandemic (1:33) what media partnerships mean at Reddit (3:03) how to  engage on Reddit (4:14), how NBA on TNT integrated  Reddit during the pandemic (6:07), what makes an Ask Me Anyt...

As the social media manager for UFC, Eric Yee was one of a handful who lived on UFC's Fight Island to stage fights amidst the pandemic. Live from the #Storyteller Experience stage, Eric Yee, Social Media Manager for Ultimate Fighting Championship (UFC) shares his best story about Fight Island (1:50), how he built the anticipation leading up to Fight Island on Social Media (4:10) the Facebook-only...

Focusing on authentic content, access to players, and digital-first initiatives helped Major League Baseball (MLB) face the challenges of the pandemic and come out of it with a new connection to a younger generation of fans. Live from the #Storyteller Experience stage, Barbara McHugh, SVP of Marketing for Major League Baseball (MLB) talks about the purpose and strategy behind MLB Originals (15:18)...

With quick pivots to remote production, the creation of the ThunderDome, and a focus on original content with intimate access, WWE led the way as sports returned during the COVID-19 pandemic and surpassed 50 billion views on YouTube , making WWE the fifth most-viewed YouTube channel globally this past year. Live from the #Storyteller Experience stage, Nate Loucks, VP of Production & Strategy, take...

A deliberate focus on making the audience a part of the show is one of the driving forces behind the success of programming across WarnerMedia properties TNT, TBS, and TruTV, which Dan Cho, VP of Social & Digital Marketing, has spearheaded. Live from the #Storyteller Experience stage, Cho joined us to walk through some of the most effective audience engagement strategies (3:31), keys to successful...

Leveraging data insights and as she puts it, “a little bit of guesswork”, Karen Horn has been at the forefront of media innovation, helping strategize the creation and launch of ESPN+ and Disney+ before taking over as VP of Research & Growth at Cheddar Inc. She joins the #Storyteller Experience stage to shed light on remote production tactics (3:58), the latest growing trend coming to the industry...

Live from the #Storyteller Experience stage, Michael Bucklin, VP of Digital Content for FOX Sports, joins us to break down how to effectively provide an interactive second-screen experience having developed extremely successful watch parties for every major tentpole event (5:14), what goes into producing live content remotely (11:45), and the importance of fostering a strong community (21:00). You...

Live on the virtual #Storyteller stage, Elijah Cone, Director of Digital Content at Crooked Media, joins us to talk best practices in audience engagement (6:21), creative production solutions when you don't have rights to an event (11:54), and what goes into promoting some of the most successful podcast shows in the nation including Pod Save America (18:17).  This is the second in a series of epis...

TJ Adeshola, Head of U.S. Sports Partnerships at Twitter, joins us on the #Storyteller Experience stage. We walk through stories of innovation across the sports world including the NFL #ShowtimeCam (4:20), MLB's #FreeBaseball campaign (9:02), NBA and WNBA Twitter Live (12:36), and much more! This is the first in a series of episodes recounting the fascinating conversations with experts spanning ac...

Over the course of his fascinating 20-year career in news, reality TV, prank shows, documentaries, and much more, Casey has witnessed the drastic evolution of video production first-hand. Throughout this evolution, however, his strategy and approach to bring out vulnerability and allow for creative freedom has stayed true and driven his success. With behind-the-scenes stories that you can’t get an...

On this episode of #Storyteller, Herbert takes us through his entertaining path into sports, his philosophy on gameday production, and how the Kentucky Athletics department has kept Big Blue Nation engaged throughout the COVID-19 pandemic. 06:24  - Advice for those looking to work in sports 12:30 - How Kentucky Athletics approached fan engagement amidst the onset of the COVID-19 pandemic 17:38 - T...