#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

Having worked as a producer and editor on everything from a regional sports network to a TV show he co-created with his brother, to now heading up new media production for the Detroit Lions, Dustyn lives and breathes all things video production.  He wears several different hats, and in this episode of #Storyteller, Blindert walks us through his latest foray into live production amidst the COVID-19...

An award-winning documentary filmmaker, Kavery Kaul pushed cultural boundaries from a very young age. She combines her diverse cultural background with an innate ability to capture raw human connections to tell meaningful stories through film.  In this episode, we dive deep into the methodical processes that Kaul goes through to craft these incredibly impactful stories. Her insights and outlook on...

Using his diverse experience, ranging from project management in retail to marketing in the airline industry, John Colucci now oversees social media strategy for Sinclair Broadcast Group’s 193+ TV stations and digital properties across the United States. In this episode of #Storyteller, Colucci reflects on covering news amidst the COVID-19 pandemic and explains the importance of local news outlets...

Kris Heineman grew up wanting to be a professional snowboarder, and found his way into media, producing and directing TV shows. His passions collided at AMI Active Lifestyle Group, where he served as the Senior Audience Development Director. Today, Heineman is driving storytelling and engagement as the Chief Digital Officer at AC Business Media, a leading B2B media company. In this episode of #Sto...

Empathy and support. That’s how The Knot approached storytelling with every piece of their brand and marketing in the wake of COVID-19. “Even though we’re a brand that should be talking about getting inspired," said Amanda Goetz, VP of Marketing for the global wedding planning company, "the most important thing we have to do is be there for the people who are impacted right now." In...

Mcallaster Miller went from growing up playing ice hockey, to becoming the first digital hire ever made by the Colorado Eagles. As the Digital Media Manager for the minor league hockey team, Miller has been building the team’s community-first brand. “Businesses to businesses, fans to fans, players to fans, we want to be that central hub of connectivity for Colorado,” said Miller. “We want people t...

In an industry that is built on competition, Matt Desmond has created a community for sports professionals that fosters the exact opposite. The Sports Creative Community is a place for creatives to collaborate, showcase their work, discuss industry trends, and network with peers. The group, housed in Slack, was started in 2018 and now is home to more than 4,800 members. On this episode of #Storyte...

72 hours. That’s how long it took for Riot Games to make the decision to go remote, and get the League of Legends Championship Series team producing from home. Dave “Rumblestew” Stewart says the last six months have been some of the most challenging, but rewarding times of his career. As the Executive Producer of North America Esports for Riot Games, he has seen the team through the transition to...

“Media sort of touches and intersects with everything,” says Sara Fischer, media reporter for Axios. Fischer is a founding staff member of Axios, and considered one of the top reporters on her beat. Her coverage spans everything from corporate media, technology, and media regulation, to social media and consumer habits. She has an intimate pulse on both what’s happening now, and what trends predic...

Four months ago, Eric Weisbrod and his team at CNN launched a global town hall to share important information around the global coronavirus pandemic. At the time Weisbrod, CNN's Director of Social TV, said it started as a potentially one-time thing. Fast forward to present day and the Thursday-night special featuring Anderson Cooper and Dr. Sanjay Gupta has become a weekly primetime staple. It's g...

As the NHL gets closer to its return to the ice, Dan LaTorraca and his team at the Carolina Hurricanes are preparing to engage fans during an unprecedented playoff. The Canes will play on August 1st in the first NHL game since March 12. Dan is the Senior Director of Marketing for the NHL team. Leading up to puck drop, Dan joins this episode of #Storyteller to chat about how they're planning to eng...

Matt Arden is the Head of Content and Media at NBA 2K League. He and his team have always been leaders in innovation and as our world went virtual amid the global pandemic, they were quick to pivot and among the first to get live sports back on air. Matt joins us on this episode of #Storyteller to share their strategy for producing content for an audience at home, what’s worked, and what he’s lear...

Anna Tobkin is a producer for the Kansas City Chiefs, and the expert behind the NFL team's live production. Just days away from the NFL Draft, Anna joins #Storyteller to share how the team is preparing for an unprecedented remote draft. Plus, she takes us inside the team's Super Bowl season.

Live sports may be on pause, but we don't stop being fans. So teams, universities, and sports organizations are getting creative to unite & engage their digital fan bases. Learn unique ways you can connect with a digital fan bases, even with live sports on pause. In this episode: Ryan Lenocker, Dallas Cowboys Melissa Lawton, Facebook Marissa Mast, Arizona Coyotes Harish Sarma, TikTok Christine...

As hundreds of organizations shift their strategies due to coronavirus during this unprecedented time, let's come together to share ideas. Learn how you can best build a content & coverage strategy to engage a virtual audience. In this episode: David Brickley, CEO at STN Digital Nick Cicero, VP Strategy at Conviva Tim Glomb, VP Content & Digital at Cheetah Digital Blake Morrison, Executive...

Ian Hill manages strategic content partnerships for TEGNA. Ahead of Super Tuesday, we sat down with Hill on this week's episode of #Storyteller to find out how TEGNA's 62 local TV stations are approaching election coverage, and why their storytelling strategy starts with listening.

Kelsey Doherty is the Senior Manager of Digital Media at the Boston Red Sox. Kelsey joins #storyteller just days before the start of Spring Training to share how the digital team is preparing and why they go into the season without a set campaign or hashtag.

Gabriel Sands is a Senior Partnerships Manger at Reddit, where he focuses on news and journalism partners. In this episode of #Storyteller, he shares inside tips to understanding the communities on Reddit, hosting a successful AMA, and the secrets behind increasing your Reddit karma.

Alex Seiver is the Director of Video Production at Crimson Tide Productions, the multimedia arm of the University of Alabama's Athletic Department. In this episode of #Storyteller, he breaks down how he went from being an Alabama student and walk-on athlete, to one of the masterminds behind the University's video content.

Marissa Mast is using her entertainment experience at E! to now connect with fans as the Director of Social Media for the NHL's Arizona Coyotes. In this episode of #Storyteller, she breaks down the art of customer service on social media, plus how she's merging the worlds of hockey and "The Bachelor".

Matt Wickline leads social media partnerships at Turner Sports, including representing the social media handles for NBA on TNT, NBATV, ELEAGUE, and March Madness. In this episode of #Storyteller, he explains his keys to taking social media beyond the television window and the secret behind their Emmy-winning success.

Gustavo Granados leads the digital, social, and video production team at Telemundo. In this special bilingual episode of #storyteller, he walks through how to connect with an audience, the key to his career success, and how he became a viral superstar.

Jackie Strouse is the Director of Social Media at the Golf Channel. She sat down with Christine Chalk and Sky Muller to chat about her storytelling philosophy, the success behind the well-known Tiger Tracker, and why they often ask themselves, "What would Arnold Palmer do?"

Dave Jorgenson is a creative video producer and the creator of the Washington Post's incredible Tik Tok account. Dave sat down with us to walk through his story, his process, and Tik Tok best practices he's learned on the job.

Giving Tuesday is a movement that involves brands and celebrities from around the globe. But every movement needs someone to tell it's story; to inspire people to get involved. Kathleen Murphy Toms and the team at Giving Tuesday have been leading this charge. In this bonus episode, she sits down with Kyra Wemple to share her background, why story is so important when it comes to community organizi...