#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment

In this episode of Storyteller, we sit down with Evan Schreiber to break down the grueling, addicting, and rewarding world of broadcast journalism. Evan shares what it's really like to cut your teeth in a small market like Eureka, CA, including "trauma bonding" with coworkers and working under high-stakes deadlines. 📌 What We Discuss: 00:23 – Welcome Evan Schreiber to Storyteller 01:15 – Finding...

What does it actually take to broadcast over 250 live events a year, including back-to-back championship parades with thousands of fans jamming cellular towers? In this episode of Storyteller we sit down with Tim De Lay, Senior Director of Operations at Altitude Sports & Entertainment. Tim takes us behind the scenes of live sports production, sharing incredible career stories from his early days f...

What does an English teacher, a $400 one-way ticket to LA, and Legends of the Hidden Temple all have in common? Stephen Brown. In this episode of Storyteller, recorded live at NAB from the SiriusXM studio, we sit down with Stephen Brown, EVP of Programming and Development at FOX First Run and FOX Television Stations, for a raw and unfiltered look at one of TV's most fascinating careers. From writi...

We sit down with Alon Cohen, EVP of Innovation at TKO Group, fresh off WrestleMania 42 in Las Vegas. Alon pulls back the curtain on the cutting-edge (and surprisingly physical) work happening behind the scenes of WWE and UFC, from re-engineering breakable tables with industrial electromagnets, to rethinking how live sports are packaged for vertical streaming on TikTok, Instagram, and YouTube Short...

In this episode of Storyteller, we sit down with Grammy-winning producer and industry legend Robert Cutarella, whose 40-year career includes over 160 platinum records. From his early days in a blue-collar Queens neighborhood where "people didn't dream" to conducting 80-piece orchestras without knowing a single note of music, Bob’s journey is a masterclass in persistence and instinct. Bob shares in...

In this episode of Storyteller, we sit down with Julián Arredondo, Assistant Producer at FOX Deportes, to discuss the high-octane world of live sports production. From his "welcome to the show" moment producing his first solo soccer match to the grind of producing the Super Bowl in New Orleans, Julián shares what it takes to thrive in a fast-paced control room. In this episode, we discuss: 🔹The P...

In this episode of Storyteller, we sit down with Nick Zacharczuk, Producer & Content Manager at The Jim Rome Show, to break down the art of real-time storytelling in live sports media. From producing 20 hours of live content every week with a lean team to pivoting instantly when breaking news hits mid-show, Nick shares what it really takes to stay nimble in modern production. Inside this episode:...

How do you build one of the biggest sports shows on YouTube? On this episode of Storyteller, Tagboard’s Sky Muller sits down with Jacob Hazzard, Director of Nightcap at Shay Shay Media, to go behind the scenes of the fast-growing live sports show hosted by Shannon Sharpe and Chad “Ochocinco” Johnson. Jacob shares his unforgettable “welcome to the show” moment during a live production scare, what i...

Super Bowl week. A LiveU backpack. Jameis Winston doing Jameis Winston things. In this episode, Tagboard CEO Nathan Peterson catches up with FOX Sports' Ric Perez-Selsky and LiveU CTO Dan Pisarski to talk about how they're pulling off real-time content from just about anywhere. They get into the Jameis Winston Super Bowl success story, soccer shows with Alexi Lalas, and why vertical content isn’t...

Step into the world of elite NFL storytelling with Rob Alberino, Vice President of Content and Production at the Kansas City Chiefs. Rob shares the art of crafting compelling narratives, insights on how to connect fans with players, and why passion drives every great story. Highlights include: - Rob’s three secrets to unforgettable storytelling - The exclusive tale of tearing his ACL during a Supe...

Tagboard CEO Nathan Peterson sits down with AWS's Global Head of Sports, Julie Souza, for an unfiltered conversation on how data is redefining storytelling in sports. From cloud-powered live productions to alternate broadcasts with attitude, they dive into: How real-time data fuels emotional fan connection Why UX (not just analytics) is the real game-changer The future of AI-driven commentary, per...

What does it take to produce Emmy-winning broadcasts that fans actually care about? In this episode of Storyteller, Tagboard CEO Nathan Peterson sits down with Stefan Richardson, Director of Global Broadcast at Riot Games, to talk about the power of risky storytelling, emotional connection, and turning esports into cinematic experiences. From shark-bitten fiber cables to the “Riot Broadcast Bingo”...

From SiriusXM Studio at NAB 2025 in Las Vegas, Storyteller host Farren Benjamin sits down with Stacy Kelleher, Director of Production at the Philadelphia Eagles, for a bird's-eye view look at what it really takes to produce content at the highest level in sports. From capturing emotional unscripted moments to managing drone chaos at the 2025 Super Bowl parade, Stacy shares what goes into great sto...

FOX Sports Digital had a record breaking week in the lead up to Super Bowl 59. The breakout star of the week, their Super Bowl correspondent, Jameis Winston. SVP of Digital, Michael Bucklin, gives us the origin story on how this perfect partnership came to light, and what it's like working with the most watched man in media.

Andrew Samson went from being the lead producer for Colin Cowherd at FOX Sports, to leading Colin Cowherd's sports media company, The Volume. Hear stories from what it's like working with Colin, how Andrew thinks about content and what's key to success with new shows. You won't want to miss Andrew share his front-row perspective to one of the biggest shows in media today. The Nightcap.

With three decades worth of experience promoting and managing live events and venues, Suzanne Richardson joins us on Storyteller to share stories from throughout her career. We discuss the importance of connections, innovations in event promotion, and the need for diverse representation across the industry.

Through AI, Adobe is empowering creatives around the world to buy back time and create new content at incredible speeds. Eliza Tan, Product Ecosystem Manger for Creative Cloud Video at Adobe, joins us on Storyteller to go in-depth on what industry pain points Adobe is looking to solve, highlight the Tagboard and Adobe collaboration, and share fun personal stories, like her dad’s fast rise to 70k+...

He's a visionary, inventor, and content creator of media technologies. The Coordinating Producer of Live Events Technology for NBC Sports Bay Area & California, Rusty West, stops by the hashtag#Storyteller stage from SiriusXM Studio at Wynn Las Vegas.

Overseeing production and operations on more than 60 shows per week at FOX Sports/FOX Deportes' 1440 Studio, Rich Briant jumps on the #Storyteller stage to share fun stories from a career in live production. From troubleshooting audio hiccups under pressure to unveiling innovative, cost-effective strategies for scaling production, Rich has seen it all. Don't miss out as he shares insights into clo...

With 26 Super Bowls under his belt, and now leading the host committee for the Las Vegas Super Bowl, Sam Joffray shares fascinating stories from a career hosting the biggest events in the country. Don't miss his connection to Muhammed Ali, the launch of a fully funded SB internship program, and his two key objectives for hosting SB LVIII. It's #Storyteller with Sam Joffray, President & CEO of the...

#Storyteller sits down with Riot Games' Sr. Manager of Global Broadcast, Stefan Richardson. Stef's team took home a #SportsEmmy for their Esports Championship Coverage, and at NAB he gave us a peek at their production playbook. We dive into a BINGO card of live production chaos, how Riot leans on Tagboard for interactivity, and take a ride in the Timeline Time Machine.

Alt-streams and interactivity will be front and center during the Barstool Sports Arizona Bowl. Eric Rhodes, VP of Communications, joins us on #Storyteller to highlight how the only bowl game with a non-traditional broadcast partner will be the most widely available game this bowl season. They're taking risks and planning a production that's focused on keeping the audience engaged from start to fi...

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Recap blog on the episode: https://tagboard.com/resources/stories-of-community-culture-and-inclusion-with-tagboard-the-seattle-sports-commission/