Story-Selling with Danielle

Look, the online coaching industry is a competitive industry and I want to remind you of some things not to do in your marketing - if you want to continually stand out. And by the way, let's stay connected: Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  When you subscribe to “Notes from a Story-Seller’s Desk” you’ll receive a set of...

In this episode, we will dig into the importance of asking the right questions when creating story-driven case studies. Essentially, case studies share how you were able to take a client from Point A to Point B. They can be used in your content for social media, emails, and on your website. They can lead to more of your ideal clients taking action. And by the way, let's stay connected: Click here...

You know video is powerful for connecting with your ideal client, but did you know that it's also essential for the buyer's journey? I’ll be chatting about how to use video throughout the buyer's journey, from the initial introduction to the final sale. Whether you're just getting started with video or you're looking to take your existing video strategy to the next level, this episode is a must-li...

Relatable and engaging video content is a sure-fire way for you to connect and convert your ideal client. In this episode, I'm chatting with all about the power of video marketing. You'll want to tune in if you're ready to increase your visibility to attract more of the right clients. And by the way, let's stay connected:   Click here to join Chayil Media Publishing's official email community...

If you’re like me, you’ve had more than a few sales pitches that have left you feeling cold. It could even be something as simple as using the wrong words to describe a product or service – words that might turn you off instead of motivating you to take action. When you see those types of pitches, not only do you cringe but you sigh and say to yourself “I don’t want my brand’s content to be such a...

By using both email marketing and social media marketing, you can reach a wider audience and increase your visibility.  As you start the new year, it's important for you to hear this reminder, so you can attract more of the right clients and grow your online coaching business. In this episode, I'm reminding you about why you should maximize your marketing with social media and email marketing...

What's stopping you from really using email marketing? It could possibly be one of several myths that I'm chatting about in this episode. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how to write compelling, personality-packed em...

Your brand's niche consists of the group of people that your ideal client falls into. When you have a clear niche, you have clear content. Let's chat more about it in this episode. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how...

One of my favorite shows to catch up on is Shark Tank - and for good reason. I love hearing the stories behind all of the brands. Now, what you can learn from all of this? Listen to this episode to find out.  Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-...

Curious about what you should include in your email or social media content for January? No worries. I'm sharing quite a few engaging ideas in this episode that are perfect for connecting and converting your ideal client. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email La...

Persuasive storytelling allows you to connect and convert your ideal client. Essentially, it's a combination of relatable and real experiences and characters. Listen in to this episode to find out more.  Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1...

Story arcs reflect how a particular story is structured. Curious about how 5 different types of story arcs can be used for creating more brand stories? We're digging into them in this episode.  Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program th...

Your call-to-action can either funnel people into your offers - or get lost in all the internet noise. Let's chat about them in this episode. By the way, let's stay connected. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how to w...

I personally believe your new offers should include a new set of brand stories. It's a great opportunity to be creative, share your new ideas with your ideal client  and further connect to build and grow your business. By the way, let's stay connected. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot i...

Inspiring your ideal client to take action is the main purpose of powerful brand stories. Let's dig into 7 non-negotiable elements.  By the way, let's stay connected. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how to write...

A winning brand story is familiar, simple, and relatable. Answer these powerful questions to nail down the foundation of your brand story.  By the way, let's stay connected. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how t...

In this episode, I'm breaking down the elements that make up your brand's personality—because when done right, it can help your content resonate with your ideal client.  By the way, let's stay connected. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1...

Wondering what you need to do or have in place before working with a copywriter? If so, listen in to this episode.  Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how to write compelling, personality-packed email copy. Click h...

Have you considered adding a blog to your website? Well, I highly recommend doing so, if you want to expand your marketing. Listen in to this episode to find out more.  By the way, let's connect:  Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 pr...

You probably think your "About" page is all about you. You might even be tempted to want it to sound like a biography or list of awards. But guess what? Your "About" page isn't about you. It's about helping your ideal client have the clarity they need - and decide whether or not they want to business with you. I'm explaining more in this episode.  Click here to join Chayil Media Publishing's...

Your website is a powerful tool in your business. It can help you build trust with your ideal clients - and also with other people or brands who want to collaborate with you. However, if the copy on your site isn't clear or compelling enough, people won't take action and all that potential benefit goes out the window. That's just reason why it's important to refresh the content on your website fro...

Social media and email marketing have different strengths, which is why they're a powerful force when used together. By using these tools together, you have the capability to reach wider audience of people who fit the description of your ideal client.  Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot i...

Email marketing is one of the most effective ways to market your business. It's easy to set up, but you're avoiding it - or not using it properly because you don't know where storytelling belongs in your emails.  Well, let's change the narrative in this episode.  Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to...

Of all the ways you could connect with your email subscribers, I highly recommend adding clear brand messaging and storytelling to your marketing toolkit - to avoid sounding like an infomercial. You want to stand out for your email subscribers, but sometimes it seems easier said than done. But no worries, I've got your back of course with these insights.  By the way, if you're ready to amp up...

Knowing the features of your program or course is half the battle when it comes to copy for your sales page, emails, and social media content. In this episode, I’m sharing the uncomfortable truth about the features of your program or course. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Sto...