Story-Selling with Danielle

Listen, your sales page is the place where you can connect with potential clients about your online program or course. It speaks directly to their needs, fears, and desires, turning them from skeptical browsers into folks who are ready to buy. So, if you're thinking of skipping it, think again! Love the Storytelling Meets Branding Podcast? Leave your review and rating now.  ⁠⁠ ⁠⁠⁠⁠⁠⁠Join Chayi...

How's your social media copy? Be honest. If it's not driving engagement or reaching the right people, you'll want to listen to this episode. Love the Storytelling Meets Branding Podcast? Leave your review and rating now.  ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for...

Stuck between “should I say it?” and “what if I do?” - that's where I found my creative writing students back in summer 2014, and I'm willing to bet it's where you find yourself too, especially when it comes to your email marketing. Love the Storytelling Meets Branding Podcast? Leave your review and rating now.  ⁠⁠ ⁠⁠⁠⁠⁠⁠Join Chayil Media Publishing's official email community &quot...

Planning your email content well in advance is smart, but life doesn't always align with your plans. When trending news happens, your pre-written emails may no longer resonate. Love the Storytelling Meets Branding Podcast? Leave your review and rating now.  ⁠⁠ ⁠⁠⁠⁠⁠⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."⁠⁠⁠⁠⁠ ⁠⁠ ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠...

No matter what type of online coach you are, there’s a lot of competition out there… And your potential clients are constantly bombarded with marketing content - each one promising to be the only change they need in their lives.  This is just one reason why your brand’s messaging matters. Love the Storytelling Meets Branding Podcast? Leave your rating and review. ⁠ ⁠⁠⁠⁠⁠⁠Join Chayil Media Publishi...

Look, I personally think there are a lot of outdated beliefs out there when it comes to storytelling on social media…or story-selling as I like to call it.  In this episode, I’m bringing some much-needed clarity to this topic. Love the Storytelling Meets Branding Podcast? Leave your rating and review. ⁠ ⁠⁠⁠⁠⁠⁠Join Chayil Media Publishing's official email community "Notes from a Story-Sell...

In this episode, I’m helping you toss out your old email marketing playbook.  After 10 years of doing email marketing, I know for a fact that these strategies are holding you back from connecting with your ideal clients.  Love the Storytelling Meets Branding Podcast? Leave your rating and review. ⁠⁠⁠⁠⁠⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller'...

Back when I was a TV news reporter, my days were framed by quick soundbites and even quicker deadlines. Every day, I searched for stories that would connect. My job was to make each story come alive through pointed questions that allowed my interviewees to genuinely reflect. Fast forward to now in my world as a copywriter and brand storytelling strategist, the medium has changed, but the concept o...

You know that feeling you have when you’re so absorbed in a TV show, and just as the plot thickens, it’s cut off leaving you hungry for more?  Well, it’s those types of cliffhangers that could power up the sequences in your email marketing content as well… In this episode, we’re digging into how the art of cliffhangers can make your emails the most anticipated message in your subscribers' inbo...

I'm guessing that you receive tones of business-related emails every day. From the promotional ones that seem to take over our inboxes to your work emails. Yet, there's always that one email you'll open no matter how busy you are. I personally think that the consistency makes a big difference with that type of email content.  Loved the Storytelling Meets Branding Podcast? Take a minute...

What if you could turn one of your client testimonials into more than just a “thank you” note on your website? In this episode of the "Storytelling Meets Branding Podcast” I’m chatting about turning these into captivating a mini-series for your email marketing content. You know, the kind that would have your subscribers excitedly waiting for the next "episode.” Loved the Storytelling Mee...

Ready for a fresh take on building a high-converting website? Spoiler alert: It's not about crunching numbers or trawling through endless data. In this episode, I want you to dry data for storytelling on your website. Your ideal clients are drawn in with compelling stories - not with cold hard facts. Loved this episode? Take a minute to rate and review the Storytelling Meets Branding Podcast....

Ever feel like your sales page is just a snooze-fest of selling your coaching programs or online courses? Well, that’s because selling is only half the equation when it comes to a powerful sales page. In this episode, we’re digging into how your sales page can be more than just a shopping list of features and benefits. Loved this episode? Take a minute to rate and review the Storytelling Meets Bra...

Does the storytelling in your marketing sound a bit to… well, déjà vu? In this episode, I’m challenging you to leave behind the worn-out path of storytelling clichés. It's time to turn the page, own your authenticity as an online coach instead of playing it safe with cute clichés.  Loved this episode? Take a minute to rate and review the Storytelling Meets Branding Podcast.  ⁠Join Chayil Media...

Who's up for some myth-busting? The latest Storytelling Meets Branding Podcast episode is challenging your preconceived notions about copywriting. Go ahead, ditch the doubts, drop the fears, and tune in. ⁠ ⁠Watch The Storytelling Meets Branding Podcast on YouTube. ⁠ ⁠⁠ ⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." ⁠⁠ ⁠ ⁠⁠⁠Get sta...

In this episode of The Storytelling Meets Branding Podcast, I’m sharing my tried-and-true strategies for increasing traffic to your coaching website. ⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." ⁠Watch The Storytelling Meets Branding Podcast on YouTube. ⁠⁠⁠Get started with done-for-you copywriting⁠⁠⁠ ⁠⁠Apply for 1-on-1 coaching insi...

Is your email list throwing you a curveball? Feeling like you're hearing more crickets than clicks? You've done all the right things, including spending too much time in Canva to design a freebie. Your list isn't growing the way you hoped it would and you’re at the point of throwing in the towel with email marketing. In this episode of The Storytelling Meets Branding Podcast, we’re cha...

Social media is always buzzing with noise, pulling you in all directions, and pressuring you to show up like influencers. But here’s the thing: You’re an online coach - and all of this pressure is enough to make your head spin! In this episode of The Storytelling Meets Branding Podcast, we’re chatting about this topic that is stressing you out. Hopefully, after tuning in, you’ll break free from th...

In this episode of The Storytelling Meets Branding Podcast, we’re digging into the transformative power of conversational website copy for your online coaching business. Your website is your digital storefront, and the words you choose are the key to engaging, connecting, and converting potential clients. So tune in to discover six essential principles that will help your website experience higher...

In this episode, we’re chatting about why your brand story doesn't need to be epic to be effective. While having a powerful brand story can be a game-changer for your business, it's a common misconception that it needs to be a grand, sweeping saga to be effective. In fact, trying to be epic can actually backfire. By the way, check out these links: Click here to join Chayil Media Publishing...

In this episode, I’m chatting with Aimee, who has amped up her email marketing with the help of The Story-Seller’s Email Lab program. Aimee is the CEO of Transmit Safety - an occupational health and safety consulting firm that simplifies and streamlines health & safety management systems through strategic planning, program development, auditing, and operational resources. In this conversation,...

In this episode of The Storytelling Meets Branding Podcast, I’m sharing with you why vulnerability is not a weakness, but a strength. It shows that you're human, that you have struggles, and that you're willing to be open and honest with your ideal client. By the way, let's stay connected: Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." Cli...

When I started my first email list back in 2014 for my online magazine, I didn't know much about email marketing. In fact, I wasn't even sure what to write in my first email or how often to send them out. I had a lot to learn! In this episode, I’m sharing 3 things I’ve learned since then and a few more insights with you. By the way, let's stay connected: Click here to join Chayil Media Publishing'...

Have you ever wondered why some brands are able to connect with folks on a deeper level? By the way, let's stay connected: Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." Click here to watch The Storytelling Meets Branding Podcast. Get started with done-for-you copywriting here. This includes copy for websites, sales pages, email campaigns,...

Storytelling has become quite a buzzword lately. But guess what? A lot of folks are doing it wrong. In this episode of The Storytelling Meets Branding Podcast, I’m chatting about some common mistakes that online coaches make with storytelling in their marketing. By the way, let's stay connected: Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk...