Story-Selling with Danielle

It's been 3 years since I left TV news reporting behind. But guess what? I still think like a journalist. I'm explaining why in this episode. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  Click here to grab your spot inside of The Story-Seller's Email Lab - a 1-on-1 program that teaches you how to write compelling, personality-packe...

Wanna stay on track with your brand's messaging across the board? Well, a solid brand messaging guide is your answer. While you still need a strategy for everything, your brand messaging guide serves as a foundational component. This guide is also a surefire way to stay in tune with the overall "why" of your business.  I'm explaining more in this episode.  By the way, let's connect! Conn...

I’m tired of the word “consistency” in marketing. Consistency is MORE than just marketing your brand every day on social media. Showing up consistently doesn’t matter if your brand’s voice, tone, and overall “why” is inconsistent. When your messaging is inconsistent it shows up as inauthentic - and essentially confuses your ideal client. Tune in to this episode to find out more.  By the way,...

Curious about how to take your website up a notch? Well, the answer is by using key stories from within your brand. Start listening to find out more.  By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing  Click here to connect with me on LinkedIn. Click here to join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."  You...

At this very moment, your ideal client could be searching for you on Google. This is the number one reason keywords are important to have on your brand's website. In this episode, I'm sharing where these words should be plugged in on your website.  I'll also share how to use these on Instagram as well. By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing  Click...

You already know who you are and what you believe - you’re just not fully sharing it with your audience. In this episode, we're digging into unapologetic brand messaging.  I'm also sharing journal prompts from this episode to help you zone in on your unique messaging.  Check them out here:  What do you dislike about your industry? What needs to change? What topics do you discuss wit...

Social media is evolving, but let's get back to the basics and nail down the 5 crucial elements you need to succeed on social media. By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing  Click here to connect with me on LinkedIn. You can also visit Chayil Media Publishing's website at chayilmediapublishing.com .

I've been chatting a lot about email marketing lately on social media.  In this episode, I want to share three surprising ways to build your email list. One of my goals is to help you think outside the box when it comes to your email marketing.  By the way, if you'd like to learn how to write compelling email copy for your coaching business, then join my 8-week 1-on-1 program, The Story-...

Think again, if you believe your sales page is only for a one-time occasion. Long after you've thrown the confetti for your program or course launch, the wheels of your sales page are still churning out gold. Now, that’s ONLY the case if it’s a well-written sales page – NOT a sales page that’s thrown together with little to no direction.  Stellar sales pages for your program or course instant...

The last thing you need right now is another copywriting template that’s going to hinder you from truly standing out. You don’t need another template to plug and play. You need clarity, a solid strategy, and support. Let's chat more about it in this episode. By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing  Click here to connect with me on LinkedIn. You can also...

REPLACE your ideal client avatar… So, I once LOVED the idea of having an ideal client avatar - especially when started my business in 2019. However, it's time to get REAL and dig into some data instead.  By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing  Click here to connect with me on LinkedIn. You can also visit Chayil Media Publishing's website at chayil...

Have you ever thought to yourself… "I wish I had a more engaged audience."  Or, "I’ll start communicating with my email list when I have a certain amount of subscribers."  Or, "I’m not marketing this program anymore because no one is buying." If these thoughts sound familiar, then you’ll definitely want to listen in, because I’m chatting about how to authentically build an audience for y...

Aimlessly marketing your coaching business without the intention of standing out can you cost you…   And I don’t know about you, but who has time for unnecessary frustrations?!?   Your ideal clients are waiting for you to wow them with authentic, empathetic, and compelling brand messaging.   That's just one reason why I’m chatting all about this in the latest episode of The Storytel...

Limiting beliefs have a sneaky way of showing up in all areas of your life - including in your marketing content. Seriously. Sometimes you brush them off in denial… But here’s the reality: They’re still there… And you need to face them head-on - if you want to make some changes. So, let’s talk about it. By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing  Click her...

Back in June 2019, I spent my days off from work nailing down the foundations of officially launching my copywriting and storytelling business. I had TONS of questions. There were also a lot of “what if’s” swirling around in my head. For some reason, I felt like everything needed to be figured out. Whew! Fortunately, I settled in knowing that I didn’t have to have everything figured out at that ve...

Launching an online program or course soon?  Well, a solid story-driven email sequence is a big piece of the puzzle.  Let's chat about the elements that make live-launch email sequences so critical.  By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing  Click here to connect with me on LinkedIn. You can also visit Chayil Media Publishing's website at...

What would happen if you - yes you carved out 10 minutes a day to jot down compelling story ideas that could be turned into marketing content? Well, great things of course. For one, you’d STAND OUT in your industry. As a copywriter and story strategist, I’m always asking my clients about the stories within their brand. They’re the ultimate way to bridge the gap. Now, let’s chat about it in episode...

One marketing message that's getting old: "You need an email list for your business." Can I get an “AMEN?” Here's the thing: You know you need to use effectively use email marketing. But something’s stopping you. So, instead, you do this: Burn the wick at both ends with social media - only to be burnt out, frustrated, and ready to throw in the towel with your marketing. Let’s change this. By the w...

I get a little nervous when I hear some marketers say, "Tell your story." Why? Because I know there's more to the equation to make digital marketing truly work. Look, connecting and converting your dream clients or customers doesn't stop at telling “your story.” There are more stories locked away in your brand's toolkit. You simply have to start digging a bit deeper. In the first episode of The St...

Hey there, Story-Seller! Danielle here - your strategy-obsessed storytelling enthused copywriter.  Welcome to the Storytelling Meets Branding Podcast.  I'm ready to help you amplify your business with the power of storytelling.  So get ready for freshly brewed insights on how you can boldly and authentically stand out for your dream clients or customers.