Matt Zaun
Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Author
Matt Zaun
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
#130: Hope That Won’t Die 12.07.2024 48:28
SHOW NOTES: SUMMARY: In this episode, Craig & Karen Andrews and Matt Zaun unpack elements of their gut-wrenching hospital story. SYNOPSIS: YOU ARE NOT ALONE. If you feel… loss… guilt… anger… hurt... Craig and Karen wrote this book, Hope That Won’t Die, for you. The book is about their journey through a miraculous survival of the Delta-variant of COVID. Craig spent 25 days on the ventilator and...
#129: The Story of SOLV 28.06.2024 22:31
SUMMARY: In this episode, Tressa McLaughlin and Matt Zaun discuss why Tressa is so excited to help her team and clients. TRESSA MCLAUGHLIN BIO: Tressa is the Co-Owner, President, and CEO of SOLV. For more info, check out Tressa HERE . MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s...
#128: Reflections on the Road to Resilience 14.06.2024 50:24
SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life. BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organization and leadership consultant, executive coach, best-selling author, and international speaker specializing in guiding individuals and client organizations thr...
#127: Make Sales Magical 24.05.2024 49:55
SHOW NOTES: SUMMARY: In this episode, Craig Andrews and Matt Zaun discuss Craig’s book, Make Sales Magical. CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps companies find strangers and convert them into high-paying customers. In addition, Craig is a speaker, writer, and will always be a Marine. For more info, check out Craig here: W...
#126: Storytelling FAQ Episode #4 10.05.2024 17:14
SHOW NOTES: PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling. PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write stories. The Stories With Traction podca...
#125: How to be a TEDx Speaker 26.04.2024 24:51
SHOW NOTES: SUMMARY: In this episode, Bobby Umar and Matt Zaun discuss how to land, create, and leverage a TEDx talk. BOBBY UMAR BIO: Bobby is the CEO of DYPB (Discover Your Personal Brand) and he is a 5 times TEDx speaker. For more info on Bobby: LinkedIn Website MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of s...
#124: The Story of Culbertson Resources Inc. 19.04.2024 15:13
SHOW NOTES: SUMMARY: In this episode, Ui Culbertson and Matt Zaun talk about Ui’s upbringing and how it positioned her for the business world. UI CULBERTSON: Ui is the President and CEO of Culbertson Resources Inc. For more info, check out Culbertson Resources Inc. HERE MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the a...
#123: The Inferiority Complex of Leaders 12.04.2024 40:49
SHOW NOTES: SUMMARY: In this episode, Mike Thorne and Matt Zaun discuss Mike’s TEDx Talk, what leaders can do to unpack their early childhood trauma, and how to create a culture that’s not afraid to ask for help. MIKE THORNE BIO: Mike is the Founder and Managing Partner of Trust Inside, a business mentor at the Maine Center for Entrepreneurs, the Chairman of the Board of the National Council for A...
#122: Storytelling FAQ Episode #3 05.04.2024 16:31
SHOW NOTES: PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling. Next episode in the series: Storytelling FAQ Episode #4 PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who help...
#121: Westcliff’s Core Values 29.03.2024 28:19
EPISODES MENTIONED IN INTRO: The Story of Westcliff Leader of Leaders SHOW NOTES: SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about Westcliff’s core values and the future of education regarding AI technology. DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadershi...
#120: The Story of Intelassist 22.03.2024 22:09
SHOW NOTES: SUMMARY: In this episode, Chris Stokes and Matt Zaun discuss Intelassist and the future of work in the United States. CHRIS STOKES BIO: Chris Stokes is the VP of Client Success and Partner at Intelassist, a remote staffing company based in Manila, Philippines. For more info, check out Intelassist HERE . MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organi...
#119: Process vs. Outcome Stories 15.03.2024 25:34
SHOW NOTES: SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories. ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear and shows people how to cut through the noise. For more info on Orly: LinkedIn Website MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organiza...
#118: How to be More Creative 08.03.2024 36:05
SHOW NOTES: SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas. BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a multi-billion dollar global corporation. Today, she is a Vistage Chair and leads CEO, Business Owner, and Key Executive peer advisory boards. She is also a published author,...
#117: Storytelling FAQ Episode #2 01.03.2024 15:44
SHOW NOTES: PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling. Next episode in the series: Storytelling FAQ Episode #3 PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who help...
#116: Leader of Leaders 23.02.2024 24:31
SHOW NOTES: SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders. DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some of their...
#115: Beating Burnout 16.02.2024 26:41
SHOW NOTES: SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization. MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of Z-isms (Insights to Live By), and a speaker who focuses on beating burnout. For more info on Matt, check out his website HERE . MATT ZAUN BIO: Matt is an award-winning sp...
#114: Executive Search 09.02.2024 15:57
SHOW NOTES: SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work. EVAN SPARKS: Evan is the Director of National Search at CRG. For more info: Website and LinkedIn MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements...
#113: Storytelling FAQ Episode #1 02.02.2024 15:15
SHOW NOTES: PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling. Next episode in the series: Storytelling FAQ Episode #2 PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who help...
#112: The Story of Westcliff 26.01.2024 26:23
SHOW NOTES: SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills. DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, Westcliff’s colleges have experienced commendable progress...
#111: Flip the Script 19.01.2024 27:19
SHOW NOTES: SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast , he was interviewed on the Heartbeat For Hire podcast with Lyndsay Dowd . MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engage...
#110: Intentional Storytelling 12.01.2024 50:50
EPISODES MENTIONED IN INTRO: Stories of Leadership How to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic Networking SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how you can use strategic storytelling with intentionality in business to achieve your goals quickly. TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for...
#109: How to be a Great Storyteller 05.01.2024 38:36
SHOW NOTES: PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling. Next episode in the series: Storytelling FAQ Episode #1 PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who help...
#108: Story Ideas 29.12.2023 40:51
PODCAST EPISODE MENTIONED IN INTRO: The Storytelling System PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts. CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. If it wasn’t for her, the Stories With Traction podcast wouldn’t exist. Claire has been one of the most influential individuals wh...
#107: The World of Eldercare 23.12.2023 17:02
SHOW NOTES: SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help. SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage. For more info: Shaun's LinkedIn Care Advantage Website MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attrac...
#106: Family Business 22.12.2023 28:02
SHOW NOTES: SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader. DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services. For more info, check out the website or Dave Johnson’s LinkedIn account . MATT ZAUN BIO: Matt is an award-winning...
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