Matt Zaun

Stories With Traction

Business EN ↓ 205 episodes

The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.

Author

Matt Zaun

Category

Business

Podcast website

www.storieswithtraction.com

Latest episode

Jun 30, 2026

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Episodes

#155: From Rock Bands to Boardrooms: How Creativity Fuels Leadership 01.07.2025

5-Day Storytelling Challenge Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you. To sign up, go HERE . SHOW NOTES: In this episode of Stories With Traction , Matt Zaun sits down with David Nast , CEO of Nast Partners , to explore how creativity, storytelling, and grit have shaped his life from the stage as a rock musician to...

#154: Myths, Leadership, & Life 27.06.2025

5-Day Storytelling Challenge Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you. To sign up, go HERE . SHOW NOTES: SUMMARY: In this episode, Scott Mason and Matt Zaun talk about storytelling and the myths that we tell ourselves.  SCOTT MASON : Scott is a transformational coach for attorneys, a keynote speaker, and the host o...

#153: From CEO to Coach: The Leadership Lessons That Matter Most 13.06.2025

5-Day Storytelling Challenge Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you. To sign up, go HERE . SHOW NOTES: In this episode, Matt Zaun sits down with David Frederiksen, Petra Coach and founder of PatientFocus, to discuss the often-overlooked struggles business leaders face when transitioning from doing the work to lea...

#152: The Identity Crisis of Successful Business Leaders 30.05.2025

5-Day Storytelling Challenge Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you. To sign up, go HERE . SHOW NOTES: SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast .  SUMMARY: In this episode, John Wilson and Matt Zaun discuss why many successful business lea...

#151: Why You Should Hire the Right COO 16.05.2025

5-Day Storytelling Challenge Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you. To sign up go HERE . SHOW NOTES: SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast .  SUMMARY: In this episode, John Wilson and Matt Zaun discuss why hiring the right COO is param...

Episode #150! | Launch, Grow, Thrive 02.05.2025

SHOW NOTES: SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast . SUMMARY: In this episode, John Wilson and Matt Zaun discuss the build, measure, learn loop and whether or not we should pivot or persevere. DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor . MATT ZAUN: Matt is an...

#149: Culture is Not Fluff: How to Architect a High-Performing Team 25.04.2025

SHOW NOTES: In this episode, Matt Zaun sits down with Sel Watts , founder of Wattsnext PX , to discuss the essential role of culture in business growth. Sel challenges the common perception that culture is just a "fluffy" HR concept, arguing instead that it is a strategic business driver that directly impacts productivity, retention, and company valuation. In addition, they talk about:...

#148: Why Great Leaders Must Tell Great Stories 11.04.2025

SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction Podcast , he was interviewed on the Executive Hustle Podcast with Kirsten Yurich. MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have ca...

#147: The Secret to Strategic Storytelling 28.03.2025

SHOW NOTES: SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling. MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space. MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients thr...

#146: From Invisible to Influential 14.03.2025

SHOW NOTES: SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling. MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space. MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients thr...

#145: Breaking Barriers: A Journey of Grit, Growth & Leadership 28.02.2025

SHOW NOTES: SUMMARY: From overcoming personal struggles as a teen mom to leading a successful business, Tami Cole has built a career defined by resilience, determination, and leadership. In this episode, Tami shares her inspiring journey from adversity to entrepreneurship, offering powerful lessons on: ✅ Navigating the challenges of single motherhood while building a career ✅ Transitioning from...

#144: How to be Great at Public Speaking 14.02.2025

SHOW NOTES: SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema. EPISODE #1 | From Struggling to Success in Storytelling EPISODE #2 | Why Storytelling Works EPISODE #3 SUMMARY: In this episode, Matthew Scura and Matt Zaun talk about how you can be a great public speaker. MATTHEW SCURA : Matthew is the CEO & Co-Founder of Edge of Cinema. EDGE...

#143: Why Storytelling Works 24.01.2025

SHOW NOTES: SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema. EPISODE #1  EPISODE #2 SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss why storytelling works. MATTHEW SCURA : Matthew is the CEO & Co-Founder of Edge of Cinema. EDGE OF CINEMA : Founded in 2009, Edge of Cinema is a leading video production and digital marketing ag...

#142: From Struggling to Success in Storytelling 10.01.2025

SHOW NOTES: SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema. SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss how you can go from struggling to success in storytelling. VIDEO MENTIONED IN THE INTRO MATTHEW SCURA : Matthew is the CEO & Co-Founder of Edge of Cinema. EDGE OF CINEMA : Founded in 2009, Edge of Cinema is a leading...

#141: From Surviving to Thriving! 27.12.2024

SHOW NOTES: SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security. CHRIS SCHALLEUR: Chris is the CEO of Christo IT Services. CHRISTO IT SERVICES: Founded in 1999 to provide the type of professional IT support larger companies enjoy to small businesses in the Philadelphia region, Chr...

#140: Information Crisis 13.12.2024

SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia’s book, Information Crisis. JULIA SOPLOP  BIO: Julia is an award-winning author of four books: Information Crisis: How a Better Understanding of Science Can Help Us Face the Greatest Problems of Our Time, Equus Rising: How the Horse Shaped U.S. History, Documenting Your World Through Photography, and Untangling the Self-Publishing...

#139: How to Quickly Become a Better Storyteller 22.11.2024

SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Recipe for Success podcast with Nancy Giacolone. MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have...

#138: Are You Putting Print to Work? 08.11.2024

SHOW NOTES: SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you. KEVIN CONNOR: Kevin is a partner at Modern SBC. Some of the projects that Modern SBC routinely works on: - Copywriting and content creation - Logo and corporate identity creation - Tradeshow/exhibits/virtual tradeshow exhibits - Br...

#137: Why YOU Should Write a Book 25.10.2024

SHOW NOTES: SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast . 1st Episode 2nd Episode 3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have.  AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that gene...

#136: Motivating & Aligning Your Team 11.10.2024

SHOW NOTES: SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team. FRAMEWORK MENTIONED: Affirm and reiterate beliefs, principles & values. Look what we’ve accomplished. We’ve done great things together already. (Localize to the audience whenever possible.) Acknowledge near term and current challenges. (Don’t happy-talk like things are...

#135: Systems for Writing a Book 27.09.2024

SHOW NOTES: SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast. 1st Episode 2nd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing. AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because...

#134: The Climb 13.09.2024

SHOW NOTES: SUMMARY: In this episode, Eric Curtis and Matt Zaun talk about Eric’s adoption story and how climbing a physical mountain led him to climb another kind of mountain. ERIC CURTIS: Eric is the CEO and Managing Partner at Curtis Strategy. For more info on Eric: LinkedIn Website MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients th...

#133: Write a Book?! 23.08.2024

SHOW NOTES: SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing. SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast. Episode #2 | Systems for Writing a Book Episode # 3 | Why YOU Should Write a Book AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency...

#132: Storytelling FAQ Episode #5 09.08.2024

SHOW NOTES: SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling. MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space. For more info on Michelle: LinkedIn Website MATT ZAUN BIO: Matt is an award-winning speaker and storyteller wh...

#131: 10x Leader 26.07.2024

SHOW NOTES: SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills. STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author and Speaker. For more info on Stephanie: LinkedIn Website MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strateg...

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