Stop Scrolling, Start Scaling® Podcast

Are you looking to invest in your leadership skills in 2025? You're in the right place. In this episode, Emma is revealing the top four business books that were instrumental in transforming her team and leadership approach in 2024. These handpicked books focus on management, team-building, accountability, and scaling strategies - offering insights to help you lead effectively and scale smarter. Di...

What if your email list could become your secret growth engine? In this episode, Emma tackles a powerful listener question about making email marketing work for service-based businesses—especially those with frequent one-time clients. Drawing from a makeup artist's real-world challenge, Emma breaks down how email marketing can transform relationships with past clients into ongoing revenue streams....

After navigating a year of change and surprises in 2024, Emma is taking a moment with this episode to reflect on her intentions for 2025. From supporting her newly scaled team to streamlining business processes, Emma shares the vision and strategic adjustments she's making this year to reach the goals she's set for Ninety Five Media. On a personal level, she also reflects on the joy of buying her...

Now is the time to establish a clear direction for your 2025 marketing. Step one? Setting goals that actually drive results. In this episode, Emma takes you through a step-by-step process for goal setting, drawing from the proven strategies Ninety Five Media uses every day. She underscores the critical importance of reflecting on your 2024 performance and reveals which key metrics you need to look...

Building a team remotely is a fantastic option for small businesses, and is at the core of the Ninety Five Media company mission. The freedom that comes with this type of work is unlimited. After 3 years of fully remote work though, Emma changed things up in 2024 and began incorporating in-person experiences with her team and clients as well. Reflecting on her journey of building an entirely remot...

Yes, ANY niche can see results from strategic social media marketing. In this episode, Emma dives into some of Ninety Five Media's greatest Client wins of 2024, sharing five inspiring success stories from a variety of industries, some of which you may not expect to do well on social media! From a nonprofit with a 94,300% increase in reach, and a law firm with 1,500% growth in website taps, to a lu...

Didn't quite hit your marketing goals in 2024? Emma has a hunch about why, and some just-in-time advice for how to turn things around next year. In this episode, Emma breaks down the Ninety Five Media Method – the exact, four-part system she and her team use to bring life-changing results to her clients. Tune in to learn the important step most business owners skip when designing their marketing s...

What does it really take to leave your "dream job" and go all-in on your own business? In this candid episode, Emma pulls back the curtain on her journey from starting Ninety Five Media in her college dorm room to celebrating four years of full-time entrepreneurship. Reflecting on her fears, achievements, and lessons learned, Emma offers an honest look at the "how" of building a business from the...

If you've ever shied away from using trending content on social media because you worry it might undermine originality, it's time to rethink that mindset. In this episode, Emma busts the myth that riding the social media trends means losing your authentic voice. Instead, she explains how you can benefit from trends by leveraging them to amplify your reach, resonate with your audience, and work mag...

Got some year-end revenue goals to hit? Give your marketing an edge with these just-released social media marketing updates. On this episode, Emma is revealing the biggest platform changes for December 2024 that will shape how your content performs in the coming weeks and months. First, Emma explains where Instagram's Story Highlights are moving, and what that move means for your profile. She cove...

So, your business is evolving. You've got a decision to make: start a new social media profile, or pivot the one you've got? In this episode, Emma unpacks the benefits and drawbacks of building on an existing account versus starting fresh when navigating a business transition. She shares real-talk insights on what's changed in the social media game, why audience alignment is everything, and how to...

What if the secret to scaling your business isn't about finding new customers but unlocking the potential of the ones you already have? In this episode, Emma interviews Kelly Olson, a seasoned expert in customer operations, who shares her proven strategies for retaining customers, reducing churn, and driving long-term growth by focusing on the often-overlooked post-sales journey. Kelly and Emma ex...

No, the algorithm doesn't "hate" you! It just favors content that keeps users engaged. But what exactly does "engaging content" look like? Emma breaks down what it takes to win with today's elusive social media algorithm in this episode, covering the importance of watch time, comments, and shares, as well as the need to analyze data weekly to identify what's working and what isn't. If you're sick...

2024 was a year of BIG changes in the social media marketing world. In this end-of-year recap episode, Emma compiles a list of the platform updates and industry changes that will have the biggest impact on your 2025 marketing strategy. From the rise of social media as the go-to search engine, to the impact of nano-influencers, Emma breaks down the data-backed trends you need to know to plan effect...

Emma is tackling some of the biggest myths about working with marketing agencies in today's episode of the Social Bite miniseries. Whether you're concerned about being treated as "just a number" or being assigned to an inexperienced team member, Emma offers some insight into what working with a marketing agency can actually look like. She explains why working with small agencies can often be more...

In this episode, Emma sits down with Frenchie Ferenczi, a business consultant helping entrepreneurs cut through the clutter, take consistent action, and grow their reach and revenue. Emma and Frenchie discuss practical ways to identify bottlenecks in your workflow and do the hard work of prioritizing tasks that actually move the revenue needle. Frenchie shares her unique approach to delegation, in...

In this episode of the Social Bite miniseries, Emma explains how being controversial on social media can be such an unexpected driver for new eyes. Whether you're sharing bold opinions or taking a strong stance in your content, it can feel risky when you're doing it in front of an audience. However, these seemingly small but opinionated posts can leave a big impact. Tune in to learn how sparking c...

In this episode, Emma shares the must-know platform updates from across the social media marketing world that are rolling out in November 2024. She explains how to boost your potential reach on Instagram by utilizing their new carousel and Reels feed integration, as well as how to maximize cross-promotion with TikTok's new multi-account tagging feature. Also on Instagram, new profile cards simplif...

In this episode of the Social Bite miniseries, Emma explores the role of automation in social media and whether it's truly beneficial for your business. With the rise of AI and new automation features across all social media platforms, automation has become a vital tool for scaling - but overusing it can leave you sounding impersonal to your followers. How can you take advantage of the potential t...

In this episode, Emma is sharing exactly how Ninety Five Media helped a relatively small account (with fewer than 5,000 followers) reach 1.6 million impressions in just 30 days! Oh, and did we mention that this client was a law firm? If you've ever thought that your industry "just doesn't work" on social media, this episode will change your mind! We'll show you how to shift your strategy and make...

In this episode of the Social Bite mini series, Emma addresses a common fear among business owners who are considering hiring marketing support: losing their authenticity and brand voice. Emma breaks down why this concern arises, and why it shouldn't be a reason to keep doing everything yourself. She explains what happens when you try to do everything on your own in your business, and uses Ninety...

In this episode, Emma is taking a deep dive into the world of podcasting to uncover the reasons you should include a podcast in your marketing strategy going into 2025. With podcasting gaining massive traction over the last 10 years, now is the time to leverage this branch of your company's marketing as a lead-nurturing, authority-building, and content-repurposing tool. In this episode, Emma outli...

In this episode of The Social Bite mini-series, Emma explains what separates professional social media accounts from struggling ones: repurposing short-form video content. With the growing demand for video, creating unique content for every post can feel overwhelming. Emma explains how repurposing content not only makes your marketing efforts more efficient but also builds a consistent brand messa...

In this episode, Emma is joined by the powerhouse social media team at Ninety Five Media – Paris, Carley, Mekenna, Ashley, and Ali – to share their expertise on a topic every business owner should be thinking about: how to become a thought leader on social media. Together, they deliver hard-earned wisdom on how to stand out in a crowded industry, engage your audience authentically, and solidify yo...

In this episode of The Social Bite mini-series, Emma tackles a question she hears often from clients: "Does social media marketing make email marketing irrelevant?" Emma shares why email marketing remains crucial to your business growth, even for social media-driven brands. She explores the unique advantages of email marketing, from the control it offers over your audience to its superior ability...