Stop Scrolling, Start Scaling® Podcast

Most business owners are stuck on the content rollercoaster with no clear path to scale. That ends today. In this episode, Emma breaks down the marketing funnel in a way that will totally click for you, even if you're new to posting on social media. If you've ever wondered why your content isn't converting, this episode will show you exactly where the disconnect is. Emma explains how the four phas...

Still thinking of your Instagram as just another marketing channel? It's time to shift your mindset. The truth is, in 2025 your social media is your portfolio. In this episode, Emma dives into the reality that, no matter your industry, your Instagram presence is no longer optional, it's foundational. Emma unpacks how consumer behavior is rapidly shifting away from traditional search engines and to...

If you're still relying only on one-off email blasts, it's time to rethink your strategy. In this episode, Emma breaks down one of the most powerful yet underutilized elements of your marketing strategy: email automations. While many business owners know the value of building an email list, few are taking full advantage of what automated email flows can do. Emma explains the difference between cam...

It's 2025. Are hashtags even relevant anymore? In this episode, Emma tackles the hot-button topic of hashtags and unpacks the ongoing debate: do they still work, or are they just digital clutter? With insights backed by real-world data from Ninety Five Media clients, Emma clears up what hashtags actually are, why many aren't working for you, and how to simplify your strategy to get seen by the rig...

The algorithm has changed again—but don't panic. This episode breaks it all down. In this episode, Emma dives into the shifts shaping how founders should approach content creation, outsourcing, and audience engagement. From TikTok's surprising push toward long-form videos to Instagram's controversial rollout of AI-generated comments, the landscape is evolving fast and Emma is here to help you keep...

Your business isn't the only brand that deserves the spotlight—you do too. In this episode, Emma challenges founders and entrepreneurs to stop hiding behind their business and start building their own personal brand as well. Drawing from her own journey with personal branding and some real-life stories from her clients, Emma unpacks why separating your identity from your business isn't just empowe...

Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what's really happening behind the scenes and why more followers don't always mean more results. From the hidden impact of bot...

We all know that video is king right now, but the pressure to create great video content as a founder can be overwhelming. Video is one of the most powerful tools for building trust and connection with your audience, but knowing what to film, how to film it, and how to stay consistent can feel like major roadblocks. In this episode, Emma shares game-changing strategies for making founder-forward v...

Are you unknowingly leaving game-changing opportunities on the table when it comes to social media? If you've ever felt like you're lagging behind while others seem to be scaling effortlessly, you're not alone. The truth is, social media offers unlimited possibilities—but without clarity, it can feel overwhelming. In this episode, Emma is uncovering three major opportunities that many brands overl...

Raise your hand if you've ever wondered why gaining more followers isn't leading to more sales in your business. You're not the only one! Here's the truth: metrics like follower count and likes don't actually matter when it comes to your bottom line. In this episode, Emma breaks down the difference between "vanity metrics"—the ones that feel good but don't actually impact your business—and "conver...

Starting a new Instagram account in 2025 is a whole different game than it was a decade ago. The days of organic reach doing all the heavy lifting are gone. Now, success on Instagram requires a strategic mix of consistency, engagement, and even paid media. In this episode, Emma shares expert insights into how to build momentum fast with a brand-new account, ensuring your online presence is not jus...

Feeling overwhelmed by constant algorithm changes and shifting marketing trends? You're not alone. Many business owners and creators feel like they're constantly reinventing the wheel just to stay relevant. But here's the truth: a solid content strategy isn't about keeping up with every change—it's about creating a strong foundation that allows you to evolve without losing direction. In this episo...

This month saw big changes in the digital marketing world, and you need to stay ahead! In our March Marketing Update, Emma breaks down the latest must-know shifts across platforms, from TikTok's reinstatement in the App Store to Pinterest's record-breaking growth and Instagram's controversial new dislike button. Plus, TikTok is testing a game-changing subscription feature for its e-commerce platfo...

AI is shaking up the marketing world—but how much should we really be relying on it? In this episode, Emma explores the exciting potential of AI in the content creation process, as well as the key limitations marketers need to keep in mind before integrating it. From streamlining workflows to generating fresh ideas, AI has the potential to be a powerful tool—but what pitfalls might we not be seein...

What's the secret that great marketers know? That brand marketing isn't just about selling a product—it's about creating a movement. In this episode, Emma sits down with Umama Kibria, a community-building marketing expert, to explore how brands can cultivate devoted audiences that feel like family. She shares insights on fostering genuine connections, turning customers into ambassadors, and why th...

Reddit is having a major moment, and if your brand isn't on it yet, you could be missing out on a ton of organic reach. Thanks to a game-changing data sharing deal with Google in 2024, Reddit now ranks incredibly high in search results—meaning conversations happening on Reddit are more visible than ever. But here's the catch: Reddit is not like Instagram or TikTok. If you try to sell the way you d...

Are you unknowingly creating content for yourself instead of your audience? If so, you're not alone—this is one of the biggest mistakes small businesses make on social media. In this episode, Emma dives into the importance of data-driven content creation and why relying on personal preference can limit your brand's growth. She shares real-world examples, including a behind-the-scenes look at how N...

If you feel like your service-based business is getting lost in the noise of social media, it's time to change that. In this episode, Emma breaks down how to make your brand stand out and attract the right clients. The truth is, there are plenty of people who offer the same service as you - but no one does like you. By clarifying your brand voice, showcasing your expertise, and leveraging social p...

We all know that content is king, but without an engaged community, your content is going nowhere! In this episode, Emma dives into the critical role of audience engagement in building a successful brand on social media. It's not just about creating great content—it's about ensuring that content reaches new people, sparks conversations, and nurtures relationships that lead to real business growth....

Are you holding back from selling on social media because you're worried about seeming "salesy"? Here's the truth: your audience wants to be sold to. They're following you because they're curious about what you offer, how you solve problems, and why you're the one they should trust. In this episode, Emma takes you through the important mindset shift around your online marketing that can take your...

How do you plan a goal-oriented team retreat that's also fun and memorable? This January, the Ninety Five Media team gathered for their second annual retreat, and in this episode, Emma is sharing her insights from planning and hosting it. From her favorite moments to the biggest lessons she learned, Emma explains how she crafted a meaningful in-person experience for her fully remote team. You'll h...

Feeling stuck in a cycle of haphazard marketing? You're not alone. In this episode, Emma reveals why "winging it" online just won't cut it anymore. Marketing has the potential to be your business's top growth driver—when done with intention and strategy. Emma breaks down how shifting from reactive to proactive marketing creates meaningful content, builds audience trust, and drives results that mat...

January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok's 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma...

What if you could exceed every single marketing goal you set for your business this year? That's exactly what one of our consulting clients did in 2024—and in this episode, Emma is breaking down how they did it. From skyrocketing lead generation to achieving a 25% conversion rate and surpassing their follower growth target by over 50%, their results were nothing short of incredible. Listen in as E...

Think Instagram is too crowded for your service-based business? Think again. This episode is your ultimate guide to launching and growing an Instagram account that doesn't just get likes—it gets clients. Emma is cutting through the noise to show you, step-by-step, how to set up your profile, craft magnetic content, and turn followers into paying customers. Whether you're launching a brand-new serv...