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Your follower count is growing—but your engagement? Not so much. What gives? In this episode, Emma unpacks one of the most frustrating challenges creators and brands face: low engagement despite audience growth. Through real client stories and honest insights, she explores what's really happening behind the scenes and why more followers don't always mean more results. From the hidden impact of bot...

We all know that video is king right now, but the pressure to create great video content as a founder can be overwhelming. Video is one of the most powerful tools for building trust and connection with your audience, but knowing what to film, how to film it, and how to stay consistent can feel like major roadblocks. In this episode, Emma shares game-changing strategies for making founder-forward v...

Are you unknowingly leaving game-changing opportunities on the table when it comes to social media? If you've ever felt like you're lagging behind while others seem to be scaling effortlessly, you're not alone. The truth is, social media offers unlimited possibilities—but without clarity, it can feel overwhelming. In this episode, Emma is uncovering three major opportunities that many brands overl...

Raise your hand if you've ever wondered why gaining more followers isn't leading to more sales in your business. You're not the only one! Here's the truth: metrics like follower count and likes don't actually matter when it comes to your bottom line. In this episode, Emma breaks down the difference between "vanity metrics"—the ones that feel good but don't actually impact your business—and "conver...

Starting a new Instagram account in 2025 is a whole different game than it was a decade ago. The days of organic reach doing all the heavy lifting are gone. Now, success on Instagram requires a strategic mix of consistency, engagement, and even paid media. In this episode, Emma shares expert insights into how to build momentum fast with a brand-new account, ensuring your online presence is not jus...

Feeling overwhelmed by constant algorithm changes and shifting marketing trends? You're not alone. Many business owners and creators feel like they're constantly reinventing the wheel just to stay relevant. But here's the truth: a solid content strategy isn't about keeping up with every change—it's about creating a strong foundation that allows you to evolve without losing direction. In this episo...

This month saw big changes in the digital marketing world, and you need to stay ahead! In our March Marketing Update, Emma breaks down the latest must-know shifts across platforms, from TikTok's reinstatement in the App Store to Pinterest's record-breaking growth and Instagram's controversial new dislike button. Plus, TikTok is testing a game-changing subscription feature for its e-commerce platfo...

AI is shaking up the marketing world—but how much should we really be relying on it? In this episode, Emma explores the exciting potential of AI in the content creation process, as well as the key limitations marketers need to keep in mind before integrating it. From streamlining workflows to generating fresh ideas, AI has the potential to be a powerful tool—but what pitfalls might we not be seein...

What's the secret that great marketers know? That brand marketing isn't just about selling a product—it's about creating a movement. In this episode, Emma sits down with Umama Kibria, a community-building marketing expert, to explore how brands can cultivate devoted audiences that feel like family. She shares insights on fostering genuine connections, turning customers into ambassadors, and why th...

Reddit is having a major moment, and if your brand isn't on it yet, you could be missing out on a ton of organic reach. Thanks to a game-changing data sharing deal with Google in 2024, Reddit now ranks incredibly high in search results—meaning conversations happening on Reddit are more visible than ever. But here's the catch: Reddit is not like Instagram or TikTok. If you try to sell the way you d...

Are you unknowingly creating content for yourself instead of your audience? If so, you're not alone—this is one of the biggest mistakes small businesses make on social media. In this episode, Emma dives into the importance of data-driven content creation and why relying on personal preference can limit your brand's growth. She shares real-world examples, including a behind-the-scenes look at how N...

If you feel like your service-based business is getting lost in the noise of social media, it's time to change that. In this episode, Emma breaks down how to make your brand stand out and attract the right clients. The truth is, there are plenty of people who offer the same service as you - but no one does like you. By clarifying your brand voice, showcasing your expertise, and leveraging social p...

We all know that content is king, but without an engaged community, your content is going nowhere! In this episode, Emma dives into the critical role of audience engagement in building a successful brand on social media. It's not just about creating great content—it's about ensuring that content reaches new people, sparks conversations, and nurtures relationships that lead to real business growth....

Are you holding back from selling on social media because you're worried about seeming "salesy"? Here's the truth: your audience wants to be sold to. They're following you because they're curious about what you offer, how you solve problems, and why you're the one they should trust. In this episode, Emma takes you through the important mindset shift around your online marketing that can take your...

How do you plan a goal-oriented team retreat that's also fun and memorable? This January, the Ninety Five Media team gathered for their second annual retreat, and in this episode, Emma is sharing her insights from planning and hosting it. From her favorite moments to the biggest lessons she learned, Emma explains how she crafted a meaningful in-person experience for her fully remote team. You'll h...

Feeling stuck in a cycle of haphazard marketing? You're not alone. In this episode, Emma reveals why "winging it" online just won't cut it anymore. Marketing has the potential to be your business's top growth driver—when done with intention and strategy. Emma breaks down how shifting from reactive to proactive marketing creates meaningful content, builds audience trust, and drives results that mat...

January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok's 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma...

What if you could exceed every single marketing goal you set for your business this year? That's exactly what one of our consulting clients did in 2024—and in this episode, Emma is breaking down how they did it. From skyrocketing lead generation to achieving a 25% conversion rate and surpassing their follower growth target by over 50%, their results were nothing short of incredible. Listen in as E...

Think Instagram is too crowded for your service-based business? Think again. This episode is your ultimate guide to launching and growing an Instagram account that doesn't just get likes—it gets clients. Emma is cutting through the noise to show you, step-by-step, how to set up your profile, craft magnetic content, and turn followers into paying customers. Whether you're launching a brand-new serv...

Feeling stuck in a saturated market? You're not alone—but here's the good news. Standing out is easier than you think when you embrace what makes you unique. In this episode, Emma shares the number one way to escape the noise on social media and position yourself as an authority in your industry. Discover why the qualities you may be hiding are actually your biggest strengths, and learn actionable...

Podcasting isn't just a trend. It's here to stay, and it's a powerful tool to scale your business. In this episode, Emma breaks down everything you need to know to start, grow, and monetize your own podcast. From identifying your target audience to creating a consistent schedule, and even exploring creative monetization strategies, Emma shares a comprehensive guide to building a podcast that truly...

What if spending money could actually make you money? In this episode, Emma breaks down why outsourcing to experts isn't just a cost—it's one of the smartest moves you can make to grow your business. From saving time to achieving a higher ROI, Emma shares how delegating consistent, ongoing tasks like social media marketing can free you up to focus on what you do best. Plus, hear a powerful client...

Does your brand voice cut through the noise and create loyalty in a sea of sameness? For clients of today's guest, Amanda Aldinger, it absolutely does. In this episode, Emma sits down with Amanda, the founder and CEO of a leading brand messaging and voice strategy studio, to uncover the secrets to crafting a bold, memorable brand voice. Trusted by powerhouse brands like La Mer, PepsiCo, and Makeup...

Posting without results? It's not your content—it's your strategy. In this episode, Emma shares how to stop spinning your wheels on social media and start generating real leads for your business. Emma breaks down the three most common mistakes brands make on social: inconsistent posting, unclear messaging, and overlooking the power of engagement. You'll learn how your content works as a funnel, an...

It's a new year and a new month, and that means fresh marketing updates you need to know to stay ahead in 2025. In this episode, Emma dives into the latest features and trends across Instagram, Meta, and Threads. She outlines Instagram's new "Trial Reels" feature that could change the way you create and approve content, the reason you should be paying attention to Threads (if you aren't already),...