Sticky Brand Lab Podcast

A beautifully written, uniquely informative lead gen can make a prospective customer feel like they are reading information from an expert in the field. This kind of outcome can be great for your business for two reasons. One, it increases your value and two, it improves your authority and credibility in the eyes of your target audience. Unfortunately, too many pieces of lead generation content ar...

As a side businesspreneur, your personal brand and company brand are closely entwined. As such, the clothes, makeup, hair and accessories you wear become a crucial element to creating the type of brand image you want to reflect to customers, colleagues and the public. To understand the power your clothes play in how others see you and how you see yourself, Lori Vajda and Nola Boea sat down with So...

As a solopreneur, you are tasked with being the copywriter and marketing team of your side business. In this episode Lori Vajda and Nola Boea share their combined copywriting and digital marketing skills to teach you how to create messaging that speaks to what is relevant and important to your ideal buyer.  Listen in as they explain how communicating the benefits – not just the features - increase...

You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and CEO of Fast CTO. Igor and his team started the company to help people and companies with grea...

According to Warren Buffett, really successful people say no to almost everything. That’s great for Warren, but when you’re just starting out, ‘no’ is a lot harder to say, especially for new side business entrepreneurs. So, Lori Vajda and Nola Boea sat down with Rapid Rewire expert Michele Molitor. Michele is the co-author of the best-selling book “Breakthrough Healing” and author of the eBooks +...

Many working professionals dream of ‘someday’ starting their own business. For many, someday never happens. To reduce overwhelm and help you  start your dream, Lori Vajda and Nola Boea sat down with Judy McNeal, Founder of QB's Magnetic Creations. Judy shares her story of starting her business while working a full-time job, and offers strategic steps and poignant lessons learned to help you a...

Show Notes You have years of experience and knowledge; have you considered offering consulting services as a side business? To find out how to get started as an independent consultant, Lori Vajda and Nola Boea sat down with speaker, trainer, entrepreneur, author, and sales enablement consultant, Melissa Madian, Founder and Chief Fabulous Officer of TMM Enablement Services. Melissa shares her insig...

You’ve launched your business and now you’re ready to turn it into the business of your dreams. Only catch: you need to attract the perfect audience. Without an audience pool — one that you truly understand and connect with — your business can’t survive. How do you find your ideal audience using social media? To help you understand the ‘why’ and ‘which’ social platforms are worth your time, Lori V...

Show Notes Career or job burnout can happen to anyone at any time. Currently, the average professional begins experiencing burnout by the age of 32. To understand how burnout affects your career satisfaction and what steps you can implement to reduce or avoid the likelihood of a job exodus, Lori Vajda and Nola Boea sat down with Burnout Recovery expert Karrie Brazaski. Her company, Redwood Executi...

Show Notes Unlike many of the ads for webinars from successful six and seven-figure entrepreneurs willing to share their secrets of success, for a fee of course, the road to entrepreneurship is not always glamorous.  In fact, we’d go so far as to say, it’s tough. But that doesn’t mean it isn’t worth it. So, what does it take to follow your dream? What does the path to becoming a successful indepen...

Show Notes What are the benefits of using a one-page business plan? Why are business plans so important? Turns out, there are a lot of reasons for completing a business plan for your side business as Lori Vajda and Nola Boea discovered when they used it for their own business, Sticky Brand Lab. But, perhaps the most powerful discovery they made for this very useful tool is the number of advantages...

Show Notes Have you dreamed of starting a networking community? Maybe you’ve wondered if it’s possible to create a thriving community in which members would be willing to pay a fee to access premium content, resources and attend ‘members only’ events. In this episode of Ask Muse, guests Elizabeth Ionita and Chanelle Lavigne ask Nola Boea and Lori Vajda to help them explore this business idea.  Hav...

Show Notes IIn part one, Elizabeth Ionita and Chanelle Lavigne shared their vision for creating a business platform where professional women could come together to find resources for personal and professional exploration and development. Tune in as Lori Vajda and Nola Boea share their vision for creating this recurring revenue stream. Will Elizabeth and Chanelle be in agreement? If you’ve dreamed...

When aspiring solopreneurs get SEO (search engine optimization) right, the result can be seen by the increase in website traffic, brand visibility, and revenue. These wins make for stronger growth and increased sales opportunities. To find out what DIY SEO tools, tips and shortcuts new small business and side business owners can use and do themselves, Lori Vajda and Nola Boea sat down with SEO exp...

Show Notes As an aspiring entrepreneur, you have goals for launching a side business but you’re making little progress. Maybe your dream of becoming a speaker, consultant or subject matter expert has you feeling frazzled at where to begin. When stress, overwhelm or perfectionistic thoughts keep you stuck and unable to make progress, frustration can be like an Achilles heel. In this mindset-reset e...

Show Notes Launching a side business can be exciting, challenging and at times, a little overwhelming, especially when it comes to taxes. Usually, it doesn’t take a lot of money to start a new business. To find out what hard costs, fixed costs and other tax related expenditures a solopreneur needs to know, Lori Vajda and Nola Boea sat down with Certified Public Accountant Bette Hochberger. Her app...

Many aspiring side business entrepreneurs are too fearful to pursue their innovative ideas and just as many consultants and coaches get anxious with the thought of talking about their business in a uniquely creative way.  Yet, we are hardwired to be creative and in a competitive marketplace, creativity and imagination are needed and necessary in order for your product or service to stand out from...

With the rise in the number of side hustles and entrepreneur startups,(the Small Business Administration’s Office of Advocacy reports the numbers of small businesses owned equally by men and women to be 2.5 million in the U.S.), more and more couples are taking the leap of faith and going into business together. We wondered what it’s like having your significant other as your business partner? To...

There are millions of products available on Amazon’s ecommerce marketplace. Getting your item ranked to the front so prospective buyers can see it, can be a bit of a challenge. To find out just how hard it is and what newbie side hustle sellers can do to improve their positions, Lori Vajda and Nola Boeá sat down with Amazon expert Keith O’Brien for an insider’s guide to optimizing your product lis...

Amazon is ranked as the 4th largest website in the world. And for good reason, all of its traffic is there purely to shop and spend money! As a side hustle, Fulfillment By Amazon (Amazon FBA) allows individuals to sell private label products online without having to maintain an inventory. Lori Vajda and Nola Boeá had questions about what it takes to get started as an Amazon seller. The co-hosts sa...

You may have heard it’s important to use the Voice of the Customer (VOC) in all marketing and branding? But why and can it really make a difference in sales? Those questions and many others were at the forefront of Nola Boeá and Vajda’s mind when they sat down with their guest, Rebecca Batisto, Founder and Chief Marketing Officer on Demand, at Abask Marketing. Thanks for Listening! You can subscri...

You may have started your own side hustle business for any number of reasons; to explore entrepreneurship, to gain career experience in a new area or to market your expertise. Whatever the reason, many solopreneurs and business consultants cringe at the thought of having to “sell” their product or service. Recognizing that selling is an important and necessary part of building a business, Lori Vaj...

In part one, Tara McKinney explained to Lori and Nola the challenge she was having taking her varied interests, passions and approaches to spirituality and applying them to a singular business model. Tune in to hear their innovative suggestions for helping this hybrid thinker and practitioner create, market and brand herself and her business. Listen in as Tara shares her thoughts on several messag...

In this episode of Ask Muse, guest Tara McKinney asks Nola Boea and Lori Vajda to help her explore business ideas that combine her passions for yoga and healthy cooking, along with her interest in ayurvedic approaches, and turn them into a profitable side hustle. What started out as a podcast club with members from around the world, soon gave Tara a platform to share her recipes, knowledge and exp...

If you’re unhappy with the work you’re doing or the career you’re in, creating a side hustle could be the perfect solution. But what if you aren’t sure what kind of business to start or what work lights a spark in you? Lori Vajda and Nola Boea explore the search to find your purpose with their guest, the indomitable and creative CEO and Founder of NRW Designs, Natalie Westenscow.    Thanks for Lis...