Sticky Brand Lab Podcast

Do you dream of one day being your own boss? Maybe you have a side hustle idea for creating a stream of income? What’s stopping you? If you’re like many people, there are any number of obstacles on your path. By saying YES! to the Mess, Nola Boea and Lori Vajda explore the obstacles that all too often derail us, in this ‘get real’ episode. Their message, experiences and lessons learned are shared...

When the dream job you want doesn’t currently exist and there’s no job postings on the horizon, you need a new plan. How do you create a company based on your idea of the perfect job? And if your perfect job isn’t a concept familiar to your target customers, how do you convince them to become your clients? These questions and many others are what Lori Vajda and Nola Boea explore with their guest,...

Do I need to incorporate my side hustle? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibi...

A well-defined brand will help you grow your business. Yet as a new side-hustler or aspiring business owner, you may tend to put off creating one to focus on more tangible tasks. A vision board is a fun and insightful way to nail down a unique and powerful brand - one that will raise your side-gig’s professionalism in the eyes of your current and future customers. Using their own vision board as a...

A side hustle is a great way to build new skills, earn extra income, work with clients you love and do work you are passionate about. But - having a side business also means learning how to balance your time and priorities. Nola and Lori talk to guest Laurie Ernest-Jones, Founder and CEO of Conceptual Communications, about the tools, tips and time-management skills she developed over the two-year...

In this episode of Ask Muse, you’re going to hear Nola and Lori talk to stylist, colorist and now business owner, Scott Rottenberg. Scott’s been a hairstylist for more than 30 years, yet he has no online presence or brand reputation. With the doors permanently closed at the salon he had been working under for the last ten years, Scott chose to start anew and work for himself as an independent hair...

In part one, Lori and Nola heard the challenges entrepreneur and hairstylist Scott Rottenberg was having now that he was out on his own and trying to establish his new business. Tune in to hear their suggestions for helping this self described techno-novice, create, market and brand himself and his business. In addition, Nola and Lori designed and presented Scott with resources, checklists and ste...

Don’t be afraid to walk away from what is no longer serving you. That’s just one of many inspiring messages Lori and Nola learn from their interview guest, Casandra “Coach Cass” Henriquez. And she should know. Coach Cass walked away from two profitable coaching practices before falling in love with love, and turning it into her third and most successful business as a dating coach.  Thanks for List...

More self employed moms are forging their own career paths than at any other time in our country’s history. In fact, this group of pioneering women represent 45% of all U.S. business owners. So Lori and Nola decided to take a deeper look into why some women decide to make their dream of opening their own business, a reality. To do this, they asked three successful mom bosses to share what made the...

Hello Listeners, We’re so glad you came to our Sticky Brand Lab podcast. This week, we are taking some time to enjoy the holidays with our families. So I hope you will enjoy this replay of one of our early podcasts, and glean some useful tips or timely inspiration from it. Next week, we’ll have a brand new episode for you.  So, here you go. Enjoy!  Show Notes Nola and Lori set out to see if they c...

So you want to start a side hustle, but you don’t know WHAT side hustle to start. Should you go with what you know, marketing your existing professional skillet? Should you turn your favorite hobby into a business? Or should you delve into a new industry, working on a cause you care about?  Could your ideal side hustle be a combination of all the above? Lori and Nola walk you through a series of q...

In this episode of Ask Muse, you’re going to hear Nola and Lori talk to entrepreneur and business coach, Carol, from carolboston.com. Until recently, Carol had been meeting clients and prospective clients face-to-face. Now she’s shifted her business and networking to virtual and needs help coming up with messaging that resonates with online audiences as well as help choosing virtual events where h...

In part one, Lori and Nola heard the challenges entrepreneur and business coach Carol Boston was having resonating with virtual audiences. Now hear their suggestions for messaging that will resonate with Carol’s target audiences. In addition, Nola and Lori designed and presented Carol with two workflows. One workflow helps her choose virtual events that are a good match for her business, and the o...

Nola and Lori are sales rejection averse. To challenge their perspective as well as their resilience, they decided to see if there’s an upside to handling customer rejection. To do this they wondered if rejection could be avoided? Is there an alternative lens to look at rejection that could turn a negative into a positive?  Thanks for Listening! You can subscribe to Lori and Nola's show, (we...

Nola and Lori set out to see if they could take their own professional looking headshots and ‘lifestyle’ professional photos using only their smartphones. How successful were they? What can you learn from their experience so you can take the best photos and use them in branding your side hustle? Thanks for Listening ! You can subscribe to Lori and Nola's show, (we love you and want to make it...

Nola and Lori wanted to know what makes a person decide to take their side hustle from a part-time gig to a full-time, money making company? What they learned surprised them. Find out  the three things you need to consider if you want to turn your side gig into a successful business. Thanks for Listening! You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on App...

Nola and Lori explore what it takes to set your side hustle apart from the competition. To do this they look at what goes into developing a business brand. Just how important is having the right color palette, especially if you plan to do business globally? Thanks for Listening! You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Googl...

Every pioneering, multidimensional woman needs a pair of shoulders to lean on, especially if she dreams of starting her own side hustle business. Whether you’ve reached the age (you’re no fresh-out-of-college spring chicken), level (or dead-end) in your career or you’re just plain ready to create something new for yourself, co-hosts Lori and Nola of Sticky Brand Lab podcast are here to help. Think...