Sticky Brand Lab Podcast

With more of us attending webinars or conducting client meetings over Zoom and other video conferencing platforms, what looks good in person can be unflattering on camera. In this episode, co-hosts Nola Boea and Lori Vajda talk with professional stylist and image consultant, Solita Roberts to get wardrobe tips so you can stand out for all the right reasons on your next video meeting. Solita is the...

If you have entrepreneurial aspirations, but lack the confidence or foresight to pursue them, this episode is for you. Co-hosts Lori Vajda and Nola Boea sat down with successful entrepreneur Kelly Alvarez Vitale to learn how a professional with no previous entrepreneurial experience or a background in business, turned her ambition of creating a purposeful business into a reality.  Kelly is the CEO...

When you fall in love with a particular product, author, music, or artwork, it’s natural to want to know as much as possible about the talented founders behind them. As an entrepreneur your personal brand and your business brand go hand-in-hand. It is also the reason a strong personal brand is a solid business asset. In this episode Lori Vajda and Nola Boea take a closer look at how building a per...

Can you recall a time when you did or said something that didn’t go as planned? How did you respond to yourself? Did you offer up words of support or encouragement to yourself? Or, was your inner business critic at the ready with chastising and judgmental words? In this episode Lori Vajda and Nola Boea take a closer look at the mental, emotional and physical benefits of self-compassion, especially...

As an entrepreneur it’s easy to focus on the needs of your business while ignoring your own physical, mental and emotional wellbeing. After all, who else is going to make your business a success? In this episode Lori Vajda and Nola Boea explore how intuitive self care helps you feel healthy, relaxed and better equipped to take on challenges of life and work. It turns out, prioritizing your self ca...

In this episode Lori Vajda and Nola Boea sat down with digital artist and Mini Monkey Mafia co-founder Christine Gu for an open and honest discussion about NFT project fatigue. If you’ve ever been so motivated and excited to work on an NFT art project or chat nonstop with Discord members, only to realize you don’t have the same enthusiasm as you once did; you may be experiencing burnout.  Come tak...

Fear is one the most important emotions we have. It is responsible for motivating us to take action, quickly and decisively. It can also be an inhibitor that prevents us from accomplishing our goal of starting a business. In this episode Lori Vajda and Nola Boea explore the many facets of fear and offer 5 tips to help you overcome your fear of starting your business. Come take a listen so you can...

In this episode Lori Vajda and Nola Boea sit down with social enterprise founder and CEO Jennifer Moreau, whose mission-driven for-profit company, World For Good, a certified social enterprise selling high-quality, hand-crafted reusable totes, drawstring and messenger bags, explains why she started her business as well as the massive impact it’s making in the world and human trafficking. Learn how...

Show Notes Our work gives us a sense of purpose, and a sense of self-worth. That’s why entrepreneurship is so important! In this episode Lori Vajda and Nola Boea compare and evaluate 3 types of entrepreneurial small business opportunities. Come take a listen and decide which type of sidepreneurship is right for you.  Thanks for Listening! Ready to start your business or grow your personal brand? S...

    In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business.       In Part 1, Garth describes his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of client...

    In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business.       In Part 1, Garth described his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of client...

In this episode, Lori Vajda and Nola Boea explore the business side of the Non-Fungible Token (NFT) marketplace with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu.  Come hear as Christine shares her experience, lessons learned and recommendations for women who are interested in launching their own business in the NFT metaverse. Representation is important for wome...

In this episode, Lori Vajda and Nola Boea explore the exciting new business opportunities awaiting in the emerging Non-Fungible Token (NFT) market with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu.  In part 1 of this two-part interview, Christine shares her startup story and the lessons she and her co-founder learned along the way. Come take a listen and find out...

In this episode Lori Vajda and Nola Boea share 5 creative branding tips so you can develop irresistible messaging to promote your side business with confidence! As a new entrepreneur you don’t want prospective buyers comparing you to your competition. That’s why branding is so important for small businesses to get right, sticky right! Come take a listen and find out how to develop branding for eac...

Noel & Mariana, co-hosts of The Bliss Project, recently invited Sticky Brand Lab co-host, Lori Vajda, to be a guest on their podcast. We share that podcast interview with you here.  Lori Vajda, MSW, Founder, and CEO of GB Brand Partners, and co-founder of Sticky Brand Lab. You could say she is convergent, but she prefers multi-hyphenated and multi-faceted because that is what she believes we a...

Every new business needs a website. Jill Kuehnert, co-founder with her husband of Lucky Fish Scuba, has created several iterations of their website, and each time, was able to apply lessons learned to make it (and their business) better and better. Lori Vajda and Nola Boea hear how her love story turned luxe charter service taught her a few things about building a website, a brand, and awards -- w...

Lori Vajda and Nola Boea sit down with Certified Professional Coach, Barbara Fonti, to get help for people ready to start their side business. Learn how to identify and quiet your particular ‘saboteur’ voice, that enemy of the mind guilty of holding you back. Learn how with a little practice, you can ignite the ‘sage’ voice from within.  Thanks for Listening! Ready to start or grow your business?...

In this episode Lori Vajda and Nola Boea share 5 tips to help reduce networking stress and increase your confidence, even if you’re an introvert! Networking has changed from the days of attending an in person event and ‘pitching’ yourself and your company. Now, every conference, lecture, and social event, whether virtually or in person, is an opportunity to meet prospective buyers, build your bran...

As an entrepreneur, writing can be a great way to share your ideas, opinions, and thought leadership. It’s also the perfect way to position yourself as an expert within your market niche, and nurture engagement with current customers as well as prospective buyers. How can you use thought leadership to boost brand awareness and build trust with referrals, buyers, prospects? To find out, Nola Boea a...

We love a good business brand story! The kind that ‘sticks’ with us and leaves us wanting to learn more about the company and support their business. If you’re struggling to communicate your “WHY'' in a way that conveys who you are, what you really do and the unique value you bring to your clients and others, this show is for you!  In this episode Lori Vajda and Nola Boea will show you h...

Nola and Lori explore what it takes to set your side hustle apart from the competition. To do this they look at what goes into developing a business brand. Just how important is having the right color palette, especially if you plan to do business globally? Thanks for Listening! You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Googl...

So you want to start a side hustle, but you don’t know WHAT side hustle to start. Should you go with what you know, marketing your existing professional skillet? Should you turn your favorite hobby into a business? Or should you delve into a new industry, working on a cause you care about?  Could your ideal side hustle be a combination of all the above? Lori and Nola walk you through a series of q...

A good About page serves both your readers and your business. Visitors who take a look at your About page are about 5x more likely to make a purchase than visitors who don’t. If you’re struggling to create an interesting ‘About’ page for your website, you’re not alone. It’s not easy! In this episode, Lori Vajda and Nola Boea make it easy for savvy aspiring side business entrepreneurs to create a g...

Whatever your reason or motivation for writing a book, a well written book can be a great way for an entrepreneur to share their story, help others, and build a strong connection with your ideal customer. While there’s a lot of information out there guiding first time authors on how to write a book, there’s not much that specifically focuses on the key elements you need to know and be able to answ...

“I'd rather regret the things I've done than regret the things I haven't done.” If you’re a professional woman who’s been mulling over entrepreneurship, but haven’t done any more than that, this quote from Lucille Ball should serve as a foretelling. For professional women, there are plenty of great reasons to start a side business such as creating multiple streams of income, buildin...