Sticky Brand Lab Podcast

There are opportunities for innovations are all around. Particularly if you’ve been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izz...

Whether you’re looking to diversify your career or income, or are ready to make a change, starting a consulting or advisor business is a great way to use your skills and create income.  So how can you design a lucrative business by sharing your expertise with others? To find out, co-hosts Lori Vajda and Nola Boea interviewed Jessica Rodriguez and Jessica Munday, co-founders of Cloud Nine Nonprofit...

What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors.  So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition?  Co-hosts Nola Boea and Lori V...

Having a website is necessary for your business to let people know what you offer. But a great website is not a sales strategy. How you relate to your prospective buyer IS .   The decision-making process is more of a continuum than a single event, and it includes varying levels of awareness about the prospect’s problem as well as your solution.  Your job is to meet prospects where they’re at in th...

Just because web-based businesses, remote workspaces and video conferencing have become the norm, does not mean human communication norms have changed all that much. And body language is a big part of human interaction – which can be a big drawback when the majority of meetings take place on screen, where people mainly see you from the neck up.  So how do you make sure to come across as an effecti...

How do you know when or if it’s time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused. Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are slug...

You’re talking to a potential customer about a particular product or service. They seem to love your sales pitch. But then they throw out an objection such as your price it too high or they have to think about. Either way, it seems like the sale isn’t going to happen. What should you do? Acquiring a new customer can cost 5x more than retaining a current customer, which is why co-hosts Nola Boea an...

When was the last time you came up with an interesting idea? If you’re like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic.    Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great fo...

Whether you’re in the early creative launch stage or you’re a seasoned side business entrepreneur, there are times when it seems there aren't enough hours in the day for all the tasks. From writing proposals to meeting with prospects to responding to emails and other administration tasks, your days are full.    With a goal of helping you work smarter and not harder, co-hosts Nola Boea and Lor...

Your prospective customer may be on a journey, but their path to you won’t be a straight line. So how do you create messaging that resonates and brings them closer to the sale?    To solve that mystery co-hosts Lori Vajda and Nola Boea are taking a deep dive look at stage 2 of customer awareness, the pain/problem aware stage. But, don’t let the name fool you. This top of funnel prospect isn’t look...

More and more creatives, artists, developers and project teams are launching their own NFT projects.  Lori Vajda and Nola Boea explore the importance of the Community Moderator role to market, promote and engage with project audiences,  with returning guest Christine Gu, NFT entrepreneur, artist, and co-founder of Mini Monkey Mafia. She  shares her knowledge, experience and recommendations for any...

Of the nearly 70 million Americans running a side business, less than half were motivated solely by the desire to make money. In fact, 38% say they starting their business to ‘do something fun, 28% wanted to ‘develop new skills’ and 16% wanted to ‘test a specific business idea’ before making the leap. In this episode co-hosts Nola Boea and Lori Vajda sat down with two entrepreneurial, multi-talent...

According to CNN, more than 44 million people have diversified their career and are earning multiple streams of income, many through their side business(es). Let’s be honest, starting a business while still employed elsewhere can be tough, but it’s often not as difficult as you might think.  In this episode co-hosts Lori Vajda and Nola Boea are switching places and are the podcast guests on the Wr...

Regardless of the type of business you’re forming or whether your business partner is a friend, sibling, family member or colleague, you don’t know how long the relationship will continue and how it will end.  To understand the ins and outs of how business prenuptial agreements work co-hosts Lori Vajda and Nola Boea sat down with legal expert Tanya Bower. Listen in as she explains how a business p...

While it can be relatively easy to get started as an Amazon Seller, even for beginners, that doesn’t mean it’s easy to start making a profit. You have to be very aware of your costs and the fees you are paying, otherwise you could lose money.  In this episode co-hosts Nola Boea and Lori Vajda talk to Amazon expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s he...

People over 40 years of age now account for most of the new startup activity happening around the world. As we celebrate the new face of side business CEOs, it’s time to reexamine our previously held assumptions about the journey to entrepreneurship.  In this episode co-hosts Lori Vajda and Nola Boea check in with Sophia Flot-Warner, Senior Director of Learning and Development, actor, writer, prod...

You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”   In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stage...

From custom hand-crafts to vintage products to wellness items, and more, Etsy attracts buyers and sellers. If fact, as of 2021 Etsy has connected 7.5 million active sellers to more than 96 million active buyers. And of those buyers, 40% are repeat buyers.  In this episode co-hosts Nola Boea and Lori Vajda talk to Etsy expert, Anna Davidson, about her do’s and don’ts for setting up a profitable sho...

If you’ve ever felt like a fraud, you’re not alone. One study estimated that 7 in 10 adults experience it at some point or another. To understand how this negative pattern of thinking can lead to self-doubt and missed opportunities, co-hosts Nola Boea and Lori Vajda interviewed breakthrough expert Michele Molitor. Listen in as she identifies the 5 imposter syndrome archetypes and shares her tips f...

Career specialization has been associated with having a passion for a particular field or industry, and being a great way to create a niche for yourself. But, is that really the smartest career decision? In this episode, co-hosts Lori Vajda and Nola Boea discuss the advantages and disadvantages of pursuing a “career path” versus creating a “career portfolio.” They share 7 avenues for diversifying...

Even with more things opening up and  more people returning to an actual office, virtual Zoom meetings aren’t going anywhere soon. For one thing, they’re just so convenient! To help you look as professional online as you would in-person, co-hosts Nola Boea and Lori Vajda asked professional stylist and image consultant, Solita Roberts for some lighting, camera angle, and wardrobe tips, tricks and h...

Passive income, the idea of making money while you sleep so you can quit your traditional job, or without having to do much work, has become a very popular idea in recent times.  The idea intrigued our co-hosts, Lori Vajda and Nola Boea. So, they decided to investigate and what they learned surprised even them, and in this episode, they’re sharing the myths, realities and action steps you can take...

According to researchers, entrepreneurs tend to have a healthier, more positive approach to setbacks and overcoming challenges. So, co-hosts Lori Vajda and Nola Boea set out to identify the top 5 characteristics of entrepreneurial thinking. But, what if you’re not interested in starting your own business? No matter, these same skills can be beneficial regardless of the career or side business you’...

What does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement...

If you’ve been thinking about getting into the NFT space and investing in projects, Discord interactions are a must. In this episode, Lori Vajda and Nola Boea sat down with Christine Gu, digital artist and co-founder of the NFT art project, Mini Monkey Mafia. As the former community manager, Christine shares her experience and knowledge so you can learn the basics of using Discord servers. Come ta...