Maggie Patterson, BS-Free Business

Staying Solo

Business EN ↓ 497 episodes

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years...

Author

Maggie Patterson, BS-Free Business

Category

Business

Podcast website

www.bsfreebusiness.com

Latest episode

Jul 6, 2026

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Episodes

Sustainable Systems for Your Service Business 08.05.2023

What if there was a way to do less of the things that drag you down and more of what you enjoy doing in your business? What if what you've been taught about systems is way too complicated for what you actually need?  In this episode, we're talking about creating sustainable systems for your service business, including why it can be so much simpler than you may think.  Learn more at: bsfreebusiness...

The Realities of Burnout and Your Business with Brittany Berger 01.05.2023

We're all familiar with the idea of being burnt out, especially over the last few years. Many of us have experienced burnout firsthand. But why is burnout so pervasive in online business? And should we trust the people peddling burnout solutions who used to sell us hustle culture? In this episode, I explore the realities of burnout and your business with my guest Brittany Berger. Find out more at...

How We Closed for 57 Days in 2022 24.04.2023

Back in late 2021, I made a decision that changed my business. I decided that starting in January 2022, our office would be closed on Fridays. This decision was made in addition to our two annual office closures in July and September, closing our office for 57 work days. In this episode, I'm sharing how exactly I did it and what you need to consider before you take the plunge. Find out more at: bs...

What You Need to Know About LinkedIn for 2023 with Andréa Jones 17.04.2023

Social media is constantly changing, and what you may have been doing a year ago may not work today. This is resulting in alot of people taking a hard look at LinkedIn as a way to market and build a community for their business.  In this episode, we're diving into what you, as a service business owner, need to know about LinkedIn for 2023.  Find out more at: smallbusinessboss.co/LinkedIn-for-2023

The 2023 Online Business Investment Survey 10.04.2023

In early 2021, I released the first edition of the Online Business Investment Survey to understand why people made the investments they did and what their experiences were really like. In a market with very little open discussion of people's experiences, this survey helped shed light on how people were manipulated and what they wanted from their investments. Fast forward to 2023, and I'm still her...

DUPED SEASON 4: The Manipulation of Manifestation 03.04.2023

*This week, we're sharing a new episode of Duped season 4 for your listening pleasure.* Online business is steeped in manifestation talk, especially regarding money. But should you believe what your coach tells you about how investing in their high ticket mastermind is a way to accomplish your goals by betting on yourself? Are you missing some secret way of making money and making your dreams come...

The Power of Retainer Clients 27.03.2023

If there's one tried and true way of delivering services to clients, it's the retainer model. While it's often overlooked for project engagements or VIP days, a retainer with the proper structure can be incredibly powerful.  In this episode, we're exploring everything you need to know about retainer clients.  Find out more at bsfreebusiness.com/retainer-clients

Should You Offer VIP Day Services? 20.03.2023

Everyone is talking about VIP days, but are they right for you and your business?  In this episode, we're looking at everything you need to know to answer the question of whether you should offer VIP day services or not.  Find out more at bsfreebusiness.com/VIP-days

How to Sell More Strategy in 2023 13.03.2023

Maybe you're selling strategy, and you want to sell more of it in 2023. Maybe you've been thinking about selling strategy, and now it's time to start.  In this episode, we're digging into everything you need to know to sell more strategy in 2023 with a BS-free look at what you may be missing or need to do next.  Find out more at bsfreebusiness.com/sell-more-strategy

Selling Your Services: Myth Busting 2023 Edition 06.03.2023

Confused about the latest trends or advice on selling your services? You're not alone in that, as there's so much advice out there, that is confusing and contradictory.  In this episode, we're looking at myths about selling your services with a dose of my signature BS-busting.  A new season of the BS-Free Service Business show starts now. Find out more at bsfreebusiness.com/sell-your-services

DUPED SEASON 4: Coaching, Consulting and the Current Chaos of Online Business 20.02.2023

*This week, we're sharing the first episode of Duped season 4 for your listening pleasure.* We're back! And a lot has happened since our last season. In this episode, we're digging into the world of business coaching and how things have gone seriously off the rails. Welcome to Season 4 of Duped. We're back, and we couldn't be more excited about what we have planned, as this season, we'll be diving...

The State of Ethical Marketing and Online Business for 2023 12.12.2022

2022 is rolling to a close, and as I've done the last two years, I wanted to check in on the state of online business — especially as predictions I've made in 2020 and 2021 about ethical marketing and the use of trauma-informed language, along with other market conditions have come true. Here's what you need to know about the state of ethical marketing and online business as we head into 2023. Get...

The Rise of Trauma Informed Coaching 05.12.2022

You've probably heard of the term trauma informed, but do you really know what it means? And should you trust coaches who are trauma-informed?  In this episode, my guests Nicole Lewis-Keeber and Shulamit Ber Levtov join me to explore the rise of trauma-informed coaching.  Get the inside scoop: smallbusinessboss.co/trauma-informed-coaching

Real Talk on Planning for 2023 28.11.2022

Planning season is upon us. Love it or hate it, it's a whole thing for us as business owners. In this episode, we're going to get real about planning for 2023. My goal for you is to help you nail down what will make the most difference for you in the coming year and not get sucked into things that waste your time, money, and energy. This isn't about hating on planning, but instead skipping the hyp...

DUPED SEASON 4: The Racket of Recession Proofing Your Business 21.11.2022

**This week, we're sharing a sneak peek of Duped with the kickoff episode of season 4 for your listening pleasure.** Duped season 4 starts now! And in this first episode, we're going to look at the impending recession, and how celebrity entrepreneurs are now using that to mess with us and try to get our money.  Learn more at duped.online

5 Questions Every Micro Agency Owner Needs to Ask 14.11.2022

No one starts a business, let alone a micro agency, thinking about the highs and lows, but they're inevitable. Which is where this episode comes in, as I'm sharing five questions for every micro agency owner to explore. They may not be what you're expecting, but I can guarantee they'll get you thinking in a new way. In this week's episode, we're wrapping up our series for micro agency owners with...

Selling Strategy for Your Agency 07.11.2022

Are you selling strategy right now in your agency? Do you feel like a thought leader or like you're totally unappreciated by your clients? In this episode, we're looking at the power of strategy packages for your agency. And the hidden ripple effect selling strategy will have on everything from your revenue to your reputation.    Get the inside scoop at smallbusinessboss/strategy-for-your-agency

What No One Tells You About Running a Micro Agency 31.10.2022

When you're running a micro agency, you're likely going to learn a lot of things along the way. Sometimes it's surprising and other times you wonder if you're completely unhinged because you're learning things the hard way.    No matter where you are in your journey as an agency owner, you're going to want to listen to this episode as we delve into lessons and hard-won wisdom from my journey as an...

What is a Micro Agency? 24.10.2022

Agencies are pitched as the natural next step when growing a service business, but is an agency right for you? And if you're running an agency what do you need to consider as agencies aren't one-size-fits-all? In this episode, we're looking at the world of micro agencies, including what they are, and some data that may surprise you.  Get the inside scoop right here: smallbusinessboss.co/what-is-a-...

The Full On Facts About Finding Clients in 2022 17.10.2022

Is your business a little slow? Do you need better leads? Or you're just plain sick of the marketing you're doing?    This episode is for you as we'll be talking about fresh ways to find clients, and why this is not the time to be relying on the magic of client attraction.  Get the inside scoop: smallbusinessboss.co/finding-clients-in-2022

Terrible Takes on Sales (And What to Do Instead) 03.10.2022

Have you ever thought you weren't good at sales? Or that you're missing some secret sales strategy?  In this episode, we're digging into some of the terrible takes on sales I've seen lately and the alternatives, and how sales as an industry is designed to mess with you.  Get the inside scoop at: smallbusinessboss.co/terrible-takes-on-sales

Covering Your Ass: Planning for the Unexpected with Julee Yokoyama 26.09.2022

Have you ever been lying in bed and thought about what would happen to your business if you were unable to work? Or if you suddenly had to take time off? I know I sure have, and whenever I think about it, I don't always have clear answers to those questions. That's why in this episode, we're talking to Julee Yokoyama about covering your ass in your business and how to plan for the unexpected. Get...

Sell the Strategy: Updates Based on What I Learned from Seven Clients 19.09.2022

You're probably already doing strategy work in your business, but you're not getting paid for it. Or you've got strategy offers and you feel like they're not quite right or you're struggling to sell them. No matter what's going on with selling strategy in your business, I've got you. In this episode, I'm diving into everything I've learned from my Sell the Strategy offer and what you need to consi...

5 Places to Cut the BS in Your Service Business 12.09.2022

As a business owner, sometimes you get a feeling. Like you're missing something. Or like things can't be this simple. I'm here to tell you that feeling may be lying to you. In this episode, we're looking at some places where BS sneaks into our business and very practically how to deal with it, as everyday actions are what makes all the difference in building a sustainable service business. Get the...

BS-Free Sustainability for Service Businesses 05.09.2022

So many of the business strategies and tactics that we're taught feel overwhelming. Like we need to learn something new and start over. But what if we didn't need to constantly add new things and simply would build on the foundation we already have? In this episode, we're diving into how to actually build a service business that's sustainable and cutting through all the BS around scale. I'm sharin...

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