Stay Ready with Christina Torres

The CTFAR model explained—plus how to use AI to coach yourself through career challenges when you can't afford (or don't have time for) a real coach. After dealing with a lot of struggle at work this week, I've been leaning HARD on the self-coaching model to get myself out of funks and take action even when I'm feeling stuck. And I realized: most EAs don't know about this frame...

Why you need to stop dreaming "large" and start dreaming MEDIUM because right now, you're dreaming dangerously. After years of playing financial autopilot and letting myself get exploited (yes, I said it), I finally did the math. And I'm calling you out to do the same. In this episode, I'm breaking down: Why "I want to be a millionaire" is actually setting you up fo...

The invisible labor tax: Why your EA work is worth way more than you think (and how to prove it) Good ol' car confessional on why executive assistant work is undervalued, how to track your invisible labor, and the exact system I use to document my wins so I never undersell myself again. After supporting C-suite execs and managing million-dollar operations, I've cracked the code on somethin...

The strategic timing no one tells you about—recorded live from my car during my commute because this couldn't wait. I'm breaking down exactly why December through early January is THE time to be applying, networking, and positioning yourself for those $120K-$145K roles that open up when budgets reset. In this episode, I'm getting tactical about: Why you need to be applying RIGHT NOW ev...

The unfiltered origin story of The Executive Effect—recorded in my car because epiphanies don't wait for recording studios. After 10+ years killing it as an EA at Blackstone, Morgan Stanley, TD Securities, and now managing a $1.24M event portfolio, I had a breakdown that turned into a breakthrough: Why the hell was I treating my most valuable skill like a backup plan? In this episode, I'm getting...

In this candid episode, Christina Torres addresses the reality many entrepreneurs face: the need to return to full-time or part-time employment while maintaining their businesses. Whether you're considering this move due to the economy playing in your face or personal circumstances, this episode offers all the mindset shifts, pros, cons, and things to consider when balancing employment and entrepr...

Lets get into classic marketing icks and turn them into inspo on how to approach it more effectively (and ethically). Whether you're a business owner, entrepreneur, or service provider, this episode will help you understand the true essence of marketing and how to use it for good! Key Points: Understanding what marketing really is (and isn't) The reasons behind the negative perception of marketing...

We’re breaking down the coveted Ride or Buy framework, a powerful tool for articulating value and addressing money objections in your marketing and sales copy. Whether you're a service provider, coach, or product-based business owner, this episode will help you understand how to effectively communicate your worth and overcome pricing hurdles. Key Points: Understanding the root of money objections:...

Christina Torres concludes her Black Friday Cyber Monday (BFCM) preparation series with a crucial focus on website optimization. Learn how to ensure your website is primed for success during the busiest shopping season of the year, from homepage to checkout. In this episode, you'll learn: The importance of regular website audits and optimization How to improve user experience and navigation on...

Christina Torres continues her Black Friday Cyber Monday (BFCM) preparation series with a deep dive into cleaning up your email flows and sequences. Learn how to optimize your automated emails for maximum impact during the busiest shopping season of the year. And be sure to subscribe so you know exactly when part 3 hits the airwaves! In this episode, you'll learn: Why cleaning up your email fl...

Get ready for Black Friday Cyber Monday (BFCM) with Christina Torres as she kicks off a series on preparation strategies. In this episode, Christina focuses on the crucial first step: cleaning up your email segments and lists. Learn how to set yourself up for success during the busiest shopping season of the year. And be sure to subscribe so you know exactly when part 2 and 3 hit the airwaves! In...

In this episode, Christina Torres challenges traditional market research methods and introduces a more efficient approach to gathering customer insights. She explains why she doesn't conduct traditional customer interviews and shares the alternative methods used in the Stay Ready Retainer service. Key Takeaways Why traditional customer interviews may not be the best approach for established bu...

In this episode we’re addressing common icks and aversions to hiring a copywriter and share a personal story about hiring a professional organizer to illustrate the value of finding your who and ditching the how – for EVERYTHING in your biz.  Key Takeaways The importance of an outside perspective in both life and copy How letting go and letting someone else deal can save time and money The value o...

In this episode, Christina Torres dives into the process of finding and working with the right copywriter for your business. She dispels common misconceptions about needing perfect systems before hiring, and provides valuable insights on communication, project management, planning, flexibility, and setting clear expectations. Key Takeaways Communication is key when working with a copywriter Most c...

Let’s set the record straight on the difference between simply selling a product or service and crafting an irresistible offer. Tune in for valuable insights on how to structure compelling offers that increase perceived value, address audience pain points, and ultimately drive more sales and customer satisfaction. In this episode, you'll learn: The distinction between a product and an offer in...

We delve into the art of crafting attention-grabbing headlines, subject lines, and taglines that compel your audience to take action. Christina Torres shares valuable insights and strategies for creating irresistible hooks that draw people in and ultimately lead them to your offers. In this episode, you'll learn: The the make or break power of headlines, taglines, and subheaders How to activat...

I’m sharing a saner more sustainable approach to planning a profitable marketing and biz year without the overwhelm or agita. There’s bound to be some actionable tips on how you can map out your year peacefully, taking into account your natural cycles, your time off, your market behaviors, and your energy flows. In this episode, you'll learn: The importance of proper planning for business succ...

We dive into the ins and outs of deciding which pages to include on your website. Plus how to approach your website's structure, ensuring it aligns with your business gworl goals while making your visitors feel cozy at all stages of their “is this it?!” journey. In this episode, you'll learn: How to determine the purpose of your website and werk it accordingly. The importance of understand...

Wondering how to get the most out of AI for your business? This episode is for you. Christina Torres breaks down how to train AI to be your best content creation partner. Learn how to make AI work for you like a new team member and get 10x results in no time. In this episode, you'll learn: Why AI might be failing you and how to turn it around. The importance of giving AI context and training i...

In this episode, Christina Torres sits down with former client Dallas Travers, a business coach for values-driven coaches, to discuss the power of referral marketing, the ups and downs of delegating to a team, and how to reclaim ambition as a positive trait EVERYDAY. Dallas shares her 21 years of biz insights from her journey, including lessons learned about managing teams, outsourcing to contract...

Struggling to explain how you help people? This episode is a must-listen for coaches and consultants. Christina Torres delves into the importance of having a clear framework for your coaching process. Learn how to turn your unique methods into a structured approach that resonates with potential clients. In this episode, you'll learn: Why having a clear framework is crucial for your coaching bu...

If you’ve ever felt like your team’s balance of decision-makers and doers is off, you need to tune in to this episode. Christina Torres dives deep into how to effectively manage your team dynamics to ensure both your strategic goals and daily tasks are covered. Get ready to uncover why your business might be stalling and what you can do about it. In this episode, you'll learn: The signs you’ve...

There's something funky happening in the online space, where coaches and online service providers don't want to talk about competitors. But just 'cause you don't look at them, doesn't mean they don't exist. So in this episode, Christina Torres is gonna walk you through what competition you need to pay attention to and how to find your competitive edge through the Creep Proc...

If you're still using a basic AF "sign up now" as your call to action, you need to listen to this episode. A sales page that gets people movin' needs directives that are exciting and transparent. In this episode, Christina Torres breaks down what calls-to-benefit you need to use on your sales page. In this episode, you'll learn: The difference between a call-to-action, a call...

Are you using memes in your marketing? If you're not dropping a Rhi Rhi side-eye or an Ew, David in your copy, you could be missing out on engaging your audience. In this episode, Christina Torres breaks down what a good meme is and why they are so powerful at building connection with your prospective clients. In this episode you'll learn: What a good meme looks like. How a meme makes your...