Stay Ready with Christina Torres

How do you keep a super high-touch client experience while scaling and automating the process? How do you blend loud sazón with very efficient technical language without it being jarring? And how the hell do you get more comfortable delegating in business? Christina Torres sits down today with her former client, Mario Lopez of Destination Wedding Experts, to talk all about this and more. In this e...

If you want your whole business to truly SLAY, the way you communicate your company's mission, vision, and vibes should be the same for your team as it is for your clients. Today, Christina Torres is gonna walk you through why internal team copy is just as important as external copy. In this episode, you'll learn: Why the way your job descriptions are written is so important. Why you need...

Don't make your clients work for the answers they need or they'll walk straight off your site, boo. Before you write the frequently asked question section of your sales page, you need to listen to this episode. Christina Torres takes you through why you need to pay more attention to your FAQ section and how you're going to transform it into your best sales agent. In this episode, you&#...

Do you feel like your website isn't bringing the bees to honey? To get your prospective clients locked in, your website needs more than a home page and a sales page--you need a content corner. An area where you can share your best content, short and long form, so your audience has a reason to visit your site. In this episode, Christina Torres will walk you through what a content corner is and...

Are you tired of launching on a loop without seeing any real results? Have you tried every launch method under the sun, but the only outcome you see is burnout? Or maybe you’re too overwhelmed in your business to even plan a launch? What about having a great launch in the past, but being unable to replicate the same results again? Well, you’re in luck, because our guest on today’s episode of the B...

Are you ready to upgrade your copy but too in your head about perfecting your systems first? Well, that’s a topic we’re diving into this episode! Long story short, your systems don’t need to be perfect, and this is coming from a seasoned copywriter. But that doesn’t mean you can’t prepare well to hire your next copywriter. Tune in as I break down the process of hiring a copywriter, including the q...

Do you find yourself thinkin’ sometimes that you don’t need a copywriter because you can write content for yourself? Truth to be told, you wouldn’t be wrong… But is it really the best use of your time? Or will it generate the same results? And will you be able to look at it objectively? Frankly, writing copy might be something you can do for yourself, but writing copy in an efficient manner and ma...

Wouldn’t you absolutely love it if someone could tell you exactly what your customers are looking for and then hand that data over to you? Well, this episode is as close as it gets to that. Market research can be a real pain, but boy does it generate epic results. In this episode of Best Regards, I’m giving away all of my best tips to conduct market research WITHOUT simultaneously feeling the need...

To mentor or not to mentor? How do you supercharge your copywriting career? Do you need coaching? If you do, what's the right program for you?  Join me as I dive into an exciting chat with Copy Coach Belinda Weaver about ALL of this and MORE! In this episode of Best Regards, we'll uncover Belinda's journey from copywriter to mentor as she spills the beans on what it really takes to mak...

In-person events are all the rage right now, but do they make sense for your business model?  Tune in as we deep dive into the world of IRL events and discuss the pros and cons of hosting one. We cover a wide variety of topics, including the different circumstances under which an in-person event can be lucrative, tips on finding sponsors for your event, planning your event, and making sure every l...

Speaking in a TEDx event is a goal that a lot of business owners carry on their professional bucket lists, but most of us don't know how to get started. Lucky for you, our guest Cathlyn Melvin is a TEDx Speaker and Coach. Tune in as she goes in-depth to answer all the questions that you may have wondered about being a TEDx speaker and shares actionable tips to help you get started on your TEDx...

Great marketing helps you earn more, great results help you sustain that revenue.  Tune in to this episode of the Best Regards Podcast as we talk about the importance of running a results-oriented business and share practical tips on how to track them.  The episode goes in-depth to discuss the shift in the online business space, the importance of intangible vs. tangible data, advice on how to mane...

Are you tired of doing, spending, producing, and working without having anything to show for it?  Discover the antidote to unproductive efforts and unfocused spending: Key Performance Indicators (KPIs).  If you're tired of lacking tangible results, KPIs hold the key. Prepare for a fresh take on data tracking that will revolutionize your approach. Tune in for an episode that promises a paradigm...

Do you feel like you’ll implode if you have to make ANOTHER decision? You’re not the only one! Tune in as we unravel the science behind decision fatigue and explore its pervasive presence in our daily lives. Take notes as we share invaluable insights and practical strategies to effectively manage decision fatigue and regain control of your productivity. And that's not all – we have an exciting...

If you’re done with the cookie-cutter strategies of content creation put forth by social media gurus and need to hit refresh on how you show up online, this episode is for you! Tune in to this episode of the Best Regards Podcast with our guest Deanna Seymour, a graphic design and content marketing expert as she serves the tea on creating content that resonates with your brand. Our convo is going t...

Are you ready to REALLY understand what your body needs to THRIVE? If so, you’re going to want to tune in and check out this episode with Valeria Hernández, AKA “Vegi Vale”, where she joins us to talk about all things nutrition. From understanding culture’s influence on food and exploring how veganism can look different for different people, to discussing the impact of nutrition on our day-to-day...

If you've ever lost a client between you pitching to them and them signing the contract, there's a good chance it happened due to an inconsistent client experience. Just being good at what you do is no longer enough to sign new clients and keep them coming back for MORE. You need to get down and dirty with your CRM and create a cohesive client experience that ends with your clients being y...

Ya know what your copy’s lacking? YOUR CULTURE. In this week’s episode of the Best Regards Podcast, we’re talking about how bringing your culture to your copy can help you save a ton of time and money. Tune in to find out more about how you can attract like-minded people to work with through your content. Key Takeaways: When you start incorporating your culture into your copy, you start attracting...

It’s time to smash patriarchal business practices, create positive social change, and witness women earn more money - it’s time to channel your feminine energy and work on your true vision in this season of life. Tune in to this value-packed episode of the Best Regards Podcast with the strategic yet accidental entrepreneur Staci Hauschild and learn all about running a business with smart systems t...

From holding our drinks to holding on to relationships to holding command of the client’s brand voice, we're talking about it ALL in this episode with guest Nicola Moors. You're going to want to take notes...on how to be a kickass businesswoman who doesn't hold herself accountable to society's idea of routines and systems. So, tune in and turn up! Key Takeaways: When you start feel...

Love, Love, Love part two.... We get into what it looks like to show-up online and in-person as a plus-size CEO What it takes to be different in a see of same... How to get comfortable in your own skin and your own skill as a visible plus-size copywriter and biz owner Some tips for rebranding when the weight, fashion, and trend fluctuate Plus all the places you can find me and Sara: Sarah V will b...

It's kinda like we're traveling back in time in this episode. But Sarah Vartanian and I are talking our HIGHEST highs, and LOWEST Lows of 2022. From insane lettuce prices, to VIP day scams, to money blocks. Also we're making some juicy 2023 Launch Trend predictions that are eerily spot on (we recorded this in December). Our convo got so juicy we had to split it into two parts. Part 1 is all about...

We’re talking a PRICING this episode. I can dedicate a whole series to the subject but today I only have 30 minutes so we’ll squeeze in the TL;DR 101 intro to pricing – more importantly the damage of underpricing. From hurting your market share to hurting your community. TL;DR Version of the Episode: [1:39] Why you need to sign up for my email list. [3:52] Slippery slope of pricing on the spectrum...

OKAY OKAY, we’ve heard all the advice under the sun around consistency but what if it’s all some BIG LIE. At the very least, it’s a huge misunderstanding of how humans work. I wanted to sit down and offer you a different look at consistency. It could change your lives and the lives of your clients. No more productivity shame. Let’s get into the new C word (and me theme for 2023) TL;DR Version of t...

Don't need to give you the minute by minute breakdown for this episode because I'm literally taking you behind the scenes of what I do to get the creative juices flowing on writing copy. I'm a bit of a verbal processor.  And when I kick-off any project it starts with a pretty candid conversation, with loads of questions, and tangents so I can really understand your product or service and goal...