State Of Client Acquisition

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠ ｜ ⁠LinkedIn⁠ ｜⁠ Email (Newsletter)

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠ ｜ ⁠LinkedIn⁠  ｜⁠ Email (Newsletter)

In this video, I give you some brutal tough love if you’re one of those business owners who refuses to pay marketing agencies, lead-gen providers, or consultants upfront and only wants to work on commission or rev-share. I explain exactly why this mindset attracts the most incompetent, desperate, or rookie service providers, guarantees you’ll be at the bottom of their priority list, and almost alw...

In this episode, I break down why cold email fails in certain B2B scenarios for consultants and agency owners, based on our $2M+ in outbound sales success. It's not just demand capture vs. generation—it's pain peaks (rare, fully solvable issues like patent valuations) versus pain plateaus (ongoing challenges like market expansion). I share how to diagnose your offer, skip cold outreach for...

About this video: I attended Alex Hormozi’s Scaling Workshop in Las Vegas, gaining valuable insights into scaling my business, Alpha Lead Academy, by focusing on proven strategies like cold outreach and addressing key constraints. The event’s structured Value Acceleration Method and interactions with Alex’s credible team clarified my path to reaching seven figures, though the high cost and travel...

Discover why everything in sales is your fault in this video on B2B marketing and client acquisition. Learn from a real-life example where a prospect abused a free working session, highlighting key mistakes in the sales process and how to design a system to minimize risks while maximizing conversions. Watch now to refine your sales strategy and protect your business from sample abusers. This is th...

In this video, I provide an overview of various B2B client acquisition systems, detailing their pros and cons to help consultants and agency owners choose the right method based on their business model, client behavior, and growth stage. I emphasize the effectiveness of outbound funnels, drawing from my experience generating over $1.5 million via cold email and DMs, while also objectively analyzin...

I share a critical mistake B2B consultants and agency owners make on sales calls that kills their close rate, and show you how to fix it by diagnosing the prospect’s problem and presenting a tailored solution, not just pitching your business. Drawing from my experience closing 20% of 1,000+ cold sales calls, I explain how to lead the conversation, build trust, and double your conversions by focusi...

Treat the business like a unique, autonomous creature you have been given stewardship over. This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠ ｜ ⁠LinkedIn⁠ ｜⁠ Email (Newsletter) And if you'd like us to help you build client acquisition systems for your consulting...

I share a 9-point checklist to help vet lead generation service providers to protect against scams. I recount my encounter with a prospect who was defrauded, pointing out red flags like founders not publishing content, vague testimonials, and a sloppy online presence. I also discuss issues during sales calls, such as not asking detailed business specifics or offering uniform pricing regardless of...

The main factors in my now routinely reaching $50k/month and our first $100k revenue month are: * 1 offer, 1 avatar. Focus on one thing and get really good at it. * Work hard AND smart - working smart means working with leverage - and to get leverage, you need cash. So hustle your way to a surplus and then invest Have the right frames of mind: Go towards the pain, not away from it. What you want l...

Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com Watch this next: Sales Before Marketing https://youtu.be/d5Ri783ciME?si=tBZqd_8uzfY7ekRC Linkedin: www.linkedin.com/in/mbohanes/ Newsletter: https://www.alphaleadacademy.com/subscribe About this video: Finding the right fit between your offer and the market is crucial for B2B consultants. To achieve this, I reco...

While YouTube might not seem like a traditional B2B marketing platform, it can be a valuable tool. Rather than focusing on high view counts, the key is to use YouTube to build trust and credibility with potential clients. Key Strategies: Targeted Content: Create videos that address specific pain points or questions your target audience has. Custom-Made Videos: For prospects who book calls, send th...

About this video: Especially early on in our business journey, we can get paralyzed by competitors who are much farther ahead. They are bigger, better, shinier and have far better branding, not to speak of the dozens or hundreds of testimonials that grace their online presence. In this video, I break down 12 reasons why you shouldn't worry about that and pluckily keep selling - because sooner rath...

About this video: Starting a new series of videos where I'm documenting my journey from multi-6 to 7+ figures. Topics: 0 - 10:35: Biggest mistakes I made in the last 8 years of running my business 10:35 - 14:20: Useful Frames - "Never forget you're a Bohanes" 14:20 - 15:50: Sacrificing what doesn't serve you in the pursuit of your goal 15:50 - 18:00: The real reason why you s...

About this video: Experienced consultants often struggle to launch successful businesses due to three main factors: 1. Financial comfort: Having savings and a stable financial situation can hinder the necessary hustle and drive to acquire clients. 2. Ego: Fear of losing status and reputation prevents many from actively seeking business through networking and cold outreach. 3. Feeling that some tas...

Conversational prospecting on LinkedIn is the first step. Engage in genuine conversations with your target clients and learn about the challenges they face. This will help you develop a strong sales pitch and messaging that resonates with your ideal customer. Once you've mastered conversational prospecting, you can progress to the next level of outbound sales: video-based prospecting using too...

I'm not going to go all woo woo on you and ask you have an abundance mindset. But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills....

About this video: Podcasts, communities, content, and other forms of marketing - all of that is great. But for B2B Consultants who need clients fast, these methods take too long to prove that they can bring in strangers as clients. We need a faster way to show whether an offer works or not. This video shows the Straight Line Approach that can get you sales calls with strangers in as little as 1-2...

Are you struggling to generate B2B leads on LinkedIn? I used to misuse the platform too, focusing on content over connection. In this video, I reveal a straightforward framework to transform your LinkedIn lead generation strategy. You'll learn how to start conversations with complete strangers and book real sales calls, not just networking chats. I share three real LinkedIn conversation exampl...

Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com The videos I refer to in the video: Picking a Niche: https://youtu.be/T6cC7N-kouQ The Critical Density Test: https://youtu.be/g5Uqce4U7Bk The 5 sources of scaling (What Naval Ravikant Taught me): https://youtu.be/1e82ZX7rkQw Why Networking is Toxic: https://youtu.be/lIeu1Ec1x6Q How to do cold email well: https:/...

When I ask most people on sales calls what their offer is, most of them say something like "Well, we're supply chain consultants" or "I'm an executive coach" or "I build marketing systems for manufacturing companies" Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect?  "Hey, I'm an...

In 2024, I've experienced firsthand the evolving landscape of cold email outreach in B2B lead generation. Despite naysayers claiming its demise, I've discovered that success lies in strategic adaptation. In this video, I share my transformative journey from dismal call booking rates to an impressive 5% success rate. Through trial and error, I've uncovered key principles that redefine c...

In this eye-opening video, I expose the pitfalls of relying on outdated B2B lead generation tactics promoted by so-called marketing gurus. I reveal how many of these methods, such as networking, referrals, and public speaking, lack scalability, clear ROI, and depend on gatekeepers. Instead, Il advocate for a paradigm shift towards sales-centric approaches like cold emailing and paid ads, emphasizi...

This episode exposes the flaws of relying on referrals, networking, and content marketing to land clients for your B2B consulting business. It unveils a 6-tiered framework for predictable client acquisition, with "Cold Email" being a game-changer. Here's the key takeaway: Stop relying on chance: Referred clients are unpredictable. Build a system to attract a steady stream of high-val...