Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies

What does 1960s NASA technology and 100% natural crunchy cheese have in common? In this episode of Start Global Insights , host Dmytro Shvets sits down with Vadym Gryshyn, co-founder of the Ukrainian brand snEco . Vadym shares the remarkable story of how he and his brother Philip built a patented food-tech business and navigated the highly strict EU regulatory systems to get their products on shel...

Hiring employees abroad is one of the biggest operational challenges in international expansion, and most companies get it wrong from day one. In this episode, executive search expert Andriy Strekhaliuk shares a full international hiring strategy. Andriy is the founder of Astra Plus and brings 14+ years of experience in global recruitment, including senior roles at DuPont EMEA and Mondelez Interna...

While Part 1 of this series explored the cultural identity of Ukraine, this concluding episode moves directly into the meeting room. The episode is a practical guide for any international leader ready to close deals and manage successful partnerships in the Ukrainian market. Host Dmytro Shvets continues his conversation with cross-cultural expert Maryna Starodubska to share practical tips for nego...

As global interest in Ukraine reaches an all-time high, international businesses are looking beyond the headlines to understand the real identity of the nation. In this first episode of a special two-part mini-series, Dmytro Shvets explores the "frontier culture" of Ukraine with cross-cultural expert Maryna Starodubska . Designed for global businesses looking to navigate the Ukrainian market, this...

Australia is often perceived as a remote market, but for international businesses, it represents one of the most affluent and high-growth opportunities in the world. In this episode of Start Global Insights , host Dmytro Shvets interviews Marcus Alexander , Managing Partner of Codu Group , to reveal how international brands can break into the Australian market. What You Will Learn: The "Home of Du...

Stop wasting time on leads that won't close and learn how to navigate the complex stakeholder web to reach the person with overall authority. In the global market, there is an abundance of clients, but it’s easy to get lost chasing the wrong ones. Most sales teams fall into the "easy to be busy" trap—filling their CRM with activity that never turns into revenue. In this episode of Start Global Ins...

Ready to master Intercultural Communication and adjust your Global Market Entry Strategy ? The secret to international business success isn't just your product, it's understanding the global anatomy of trust. In this episode of Start Global Insights, we sit down with cross-cultural expert and author Maryna Starodubska to decode the subtle, often unseen cultural dimensions that make or break intern...

Looking to export your food products to Scandinavia? The Swedish food retail market is worth ~ €27 Billion, but it is famous for its concentration: 90% of all sales are dominated by just three major players. In this essential episode of Start Global Insights , host Dmytro Shvets sits down with Jenny Köpper , CEO of Food Collective and former Category Manager for major Swedish retailers. Jenny shar...

Many businesses jump into international markets without doing their homework, which can lead to big mistakes and wasted money. But what if we told you researching new markets isn't just for huge companies? In this episode of Start Global Insights, host Dmytro Shvets chats with Olga Gvozdyova, a top expert from Ukraine's Entrepreneurship and Expert Promotion office. Olga has tons of experience help...

Are you an exporter eyeing the Netherlands? This episode of our podcast for exporters offers an insider's look into the Dutch market, featuring Geddy van Elburg, Managing Director of MKB Trade Office and owner of Ion Moon International Digital Marketing Agency. With extensive experience in market analytics and understanding Dutch and international customers, Geddy shares invaluable insights on nav...

Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market. Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles. Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key. Listen to the first...

This episode features Olena Tokar, CEO of Lol & Pop, a Ukrainian candy company that successfully expanded globally. Olena shares her inspiring entrepreneurial journey, from starting the company inspired by Martha Stewart to overcoming the challenges of franchising and exporting. Learn how she navigated quality control issues, invested in learning about exporting, and ultimately broke into the...

In this episode of Start Global Insights, host Dmytro Shvets sits down with communication expert David Trafford to explore the art of clear and concise business communication. David, who has extensive experience in preparing startups and companies for pitching their products to international clients, shares his insights on effective communication strategies that resonate with potential customers....

In this episode of Start Global Insights, host Dmytro Shvets sits down with Jorge Etchebehere, former International Sales Manager at Rizobacter Argentina, to explore the intricacies of sales to and from Argentina. Jorge shares his experience in international trade, peculiarities of Argentinian markets and his journey in broadening Rizobacter's reach across continents. Episode Highlights: Insights...

Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing common misconceptions and providing actionable strategies for maximizing your success. Episode Highlights: Understanding the realistic expectations for first-time exporters at trade shows. The importan...

In this episode we will discuss one of the largest markets of Europe with almost 47 million of consumers. The guest of the show is Pedro Jara, an independent consultant from Spain with over three decades of expertise in retail and business consulting. Pedro brings a wealth of knowledge from his experience in management roles within large retail chains, his work in trade with the Extremadura govern...

In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's global journey. With a history dating back to 1995, Collar has grown from a small company into a global powerhouse with 500 employees and distribution to 78 countries. Maksym shares Collar's remarkable jou...

How to enter Japan's retail and start selling your goods in this country? This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben Partners. Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan. In the Part 1 of our conversation...

In this episode of Start Global Insights about Saudi Arabia, Dmytro Shvets meets Konstantin Gridin, a partner at CFC Big Ideas with over two decades of experience in international business consultancy. Konstantin shares tips and tricks from his extensive work in the Kingdom of Saudi Arabia. Highlights from the episode: - Insights into Saudi Arabia's unique business culture. - Essential advice on s...

This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners. Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan. In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels...

When you're entering a new foreign market, nobody knows you there. Trust in your brand is low, and your understanding of the target audience is limited to research data. You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales. But findin...

Another year comes to its end and it’s time to wrap up. There were 19 episodes this year. We have explored and virtually travelled with you to 10 countries and got insights from local experts from: Denmark, Ukraine, UK, USA, Israel, Canada, Japan, Lithuania, UAE and finally Colombia. The more interviews I conduct the more I see the commonalities in all markets that we talk about. In this Christmas...

My guest in this episode is Rodolfo Móseres Dieppa, he has 30+ years experience in International Trade and Investment, runs RMD & Associates Consulting and helps to Canadian government in assisting Canadian businesses in their expansion. And before that Rodolfo made a career as a Consul and Trade Commissioner to Canada for TPO ProColombia with a mandate to promote and develop SME exports from...

My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates. Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latv...

My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates. Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latv...