Start Being Seen with Michelle B. Griffin

“After 20 some years of not finding myself, I learned how to find myself again,” shares Lisa Richer, founder of Journey2Bloom. In today’s episode, Michelle and Lisa talk about the necessary components needed to successfully launch a personal brand business.   After years of struggling to ask for help, Lisa experienced career-ending burnout. Being the matriarch of her family, Lisa always felt oblig...

“The more you build relationships within your network, the more great things can happen,” says Wendy Maynard, online business and marketing strategist. In today’s episode, Michelle and Wendy sit down to discuss how to efficiently leverage a small following on LinkedIn.    According to Wendy, you do not need a massive following on LinkedIn to start selling. In fact, as long as you believe in yourse...

“Personal brands should have podcasts because it’s one of the easiest ways to grow your brand,” explains Ash Borland, Podcaster, Content Creator, and Consultant. In today’s episode, Ash discusses the steps required to start a podcast for your personal brand business.    Now is the perfect time to get into podcasting. It is a rapidly growing medium that can help you to become an authority in your i...

“There’s no real competition when you’re being your true self. There’s no one else like you in the world or in your industry,” shares Scarlette Acevedo, an executive stress coach specializing in burnout prevention and high performance. In today’s episode, Scarlette discusses how to prioritize your mental health and lower your stress levels while growing your personal brand.   Social media has chan...

“Being able to craft content so it resonates with people and the frustrations they have is actually the starting point,” shares Richard Moore, sales expert with over 18 years of experience and Founder of LinkedIn Client Accelerator. In today’s episode, Richard discusses how to create content that doesn’t feel like a sales pitch to generate leads.    Nowadays, people are hyper-aware of when they ar...

“If we could truly understand that the human algorithm, the one algorithm that really matters, is something that doesn’t change,” explains Joshua B. Lee, founder of StandOut Authority. In today’s episode, Joshua shares how to humanize the LinkedIn experience for more authentic engagement.    All businesses are run by people. When we remove the human component from marketing, we end up less success...

“Pick up the phone and just shoot your first video,” says Steve Shillingford, Video and Content Creator from the UK. In today’s episode, Steve shares tips for how to get started with using TikTok to build your personal brand.   TikTok is not just a platform for kids. When used correctly, TikTok can be a valuable tool for anyone wishing to grow their personal brand and market their business. TikTok...

“The mindset is all about being the show. It’s about creating content that allows you to build relationships with your audience at scale on a continual basis,” shares Kap Chatfield, CEO of Rveal Media. In today’s episode, Kap explains the show marketing concept and how to use it to grow your business.  Old-school ads no longer capture people’s attention. The best way to grow your audience and buil...

“Be smart enough to know that you may be the expert on whatever it is you’re sharing, but you’re probably not the expert in how to get out there and share it,” says Joel Forman, financial educator and creator of Forman’s Financial Facts. Joel has worked in financial management for many years and more recently as a financial educator, sharing his insight and financial tips with students, employers...

“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today’s episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the plat...

“I really encourage people to think about what they want to be seen as an expert in and choose a topic that they can speak about for the next five years, consistently,” says Nikki Nash, best-selling author and host of Market Your Genius podcast. In today’s episode of The Business of You, Nikki shares her tips for creating engaging content that will help your business and personal brand grow.  Nikk...

How do you write a book and self-publish on your own? Publishing a book is a way to one of the best ways to build your brand authority in your niche. In the second episode on books for personal brands, I interview Joanne Martin, a Sydney-Australia-based book publisher who helps personal brands, thought leaders, and entrepreneurs self-publish their first book in 90 days. Joanne has helped numerous...

“Find whatever it is about you that is unique and special and try to find a way to highlight that,” says LinkedIn Unicorn Ariel Lee. Ariel discovered that the secret to thriving on the platform was to leave her business persona behind and show up as one hundred percent herself.  When Ariel first started on LinkedIn, she thought she had to show up as a formal, all business all the time, person, but...

I see this so often with clients and all over LinkedIn: you're highly qualified and have years of experience but more of the right people need to know you and what you bring to the table.  In this episode, I interview Jason Frazell, a dynamic executive leadership coach for high-impact individuals and teams in tech.  Jason shares his corporate experience and why he should have built his brand...

It's been said the future belongs to those who build their professional presence online. Yet…that’s easier said than done, right? In this solo coaching episode, I share the 7 personal branding steps you need to stand out with your professional brand from my Visible Brand Authority Blueprint.  This overview shows you exactly what you should be looking for if you want to start building your pro...

Today I share how finding professional clarity and "putting yourself out there" is the fastest and best way to stand out in your niche for more impact and profit Hello and welcome to the "official" welcome episode. I'm your host, personal brand/marketing, and PR strategist, Michelle B Griffin and I'm excited to go on this journey with you. In this episode, I *candidly...

Ever dreamed about writing a book to share your expertise and/or build your personal and professional brand? It's not as hard as you think! This episode will teach you mindset, strategies, and practical tips to do just that. I interview Diego Pineda, a content marketing manager and a book coach to show us exactly how to write your first book in 90 days, plus learn why self-publishing is impor...

Getting out on LinkedIn is a goal for so many, but it's hard. What to say? What to write about? What will people think? I've heard it all and told myself that too. But those who put themselves out there are the ones getting noticed, known, and seeing opportunities and results on LinkedIn. After waffling for too long, I decided to "go big" and on January 1, I started the #365cha...

Your digital images are often your first impression online. How exactly do you balance looking professional and personable to better connect and engage with your audience? In this episode, I interview Marlana Semenza, a visual strategist, and personal branding photographer, who tells us exactly how.  Learn how to command attention with your brand visuals and personal branding photography plus comm...

Let me tell you a story — When we hear these words, we always pay attention That's because as humans, we're wired for stories. But how do we create stories for online content? business,  In this episode, I interview Ash Rathod, a UK-based digital agency owner, and brand consultant who helps solopreneurs tell stories that connect and convert their readers. Learn the importance of storytel...

How exactly can a corporate professional and leader build their brand on LinkedIn? In this "How I Brand This" episode, I share the personal story of exactly how. I interview Liam Darmody, Director of Talent Attraction and Operations at Willow Tree, on his personal account and fast-track to success building his professional personal brand on LinkedIn in just 12 months. How did Liam get st...

“Look sharp, feel sharp.” It's no secret when we look and feel our best our professional image directly affects our personal brand.  I interview Tavia Sharp a New York-based image consultant, speaker, coach, style expert, and CEO of Styled Sharp to find the best ways our professional image can boost our confidence, credibility, and connections. As Tavia explains, you can and should leverage y...

How to get found on the first page of Google? It's what we all aspire to, right? In this episode, I interview Meg Clarke the founder of Clapping Dog Media helps creative entrepreneurs and personal brands get found online with smart SEO strategies. Meg shares exactly how to get found in Google with the right search engine optimization (SEO) tips we can use in our content, blog and website. Tim...

So many people struggle with focus. Today's endless content and digital distractions make it harder to stay on track. What you need is a focus strategy and plan, and this episode will share exactly how.  I interview Florian Decludt, a growth marketer, as he shares three powerful tips to help you strengthen your focus and achieve your goals.  We discuss the 3 tips to reset and get focused, how...

You have “permission to do you," says Tracy Borreson, a brand identity coach who has a unique perspective on personal branding. I interviewed Tracy on how to create a space where you can find your own voice and confidence to use their words and their genius to share what they want with the world.  Learn more on “permission to do you” and the zone of genius versus expertise. Timestamps [01:29]...