Start Being Seen with Michelle B. Griffin

Live video streaming on social media is one of the best and fastest ways to quickly connect and bring your unique personality online. If recorded video isn't your thing, this episode will tell you exactly why live video might be your answer. In this episode, I interview live-streaming video expert Ed Troxell who helps real estate professionals and entrepreneurs get confident and connected thr...

Question: Why do you need both a LinkedIn company page and a personal brand? Easy Answer: It will double your opportunity and revenue!  I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly how.  Michelle highlights the importance of having a company page, how to get started, and mak...

Does a personal brand and personal brand business need BOTH a company page and a personal brand? Yes!! I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly why. What is the golden ratio for posting on a company website and avoiding only promotional content? Michelle highlights the i...

Have you been comparing or second-guessing yourself? Someone else has a million views while you are still struggling to gain a thousand views I interview Ancuta Boiciuc a CX consultant, who's passionate about mental wellness, being healthy, and well-being online. Learn how to balance on social media, avoid imposter syndrome and stop comparing yourself. Timestamps [02:30] Finding balance onlin...

Are you interested in building your personal brand using email marketing? Knowing how to write your emails to be more conversational and connect with people is critical. I interview Erin Geiger, the "conversational copywriter," founder of Muscle Creative, and host of the Small Business Big Mindset podcast. Erin highlights some of the successful strategies in email marketing. How do you s...

Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!"  This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisd...

Content is the fuel to our personal brands and building trust online, but we should not be endless content machines. The secret to getting more content in less time is by content repurposing. In this episode, I interview Mark Savant, a digital agency owner, content creator, and podcaster who helps brands make more content in less time. Learn the importance of better content creation, where to star...

So many people fear making and appearing in their own videos. How do I look on camera? I hate my voice! What will I say? In this episode, I interview Juma Bannister, the co-founder and creative director of Relate Studios on how to overcome our fear of videos and how to be more confident on camera. Timestamps  [01:51] Juma's story [02:46] Why should people be on video? [04:03] Favorite video f...

Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn. I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedIn How do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your...

In this episode, we speak with Dan Roth, an executive technical trainer at Amazon. He is all about helping people identify your unique value proposition when looking for your dream job. How do you tailor your resume? How important is networking? Dan highlights some of the things recruiters look for and how you can get started. Timestamps  [02:36] Where does one start, and what do recruiters look f...

It's no longer hard work and talent that keeps us top of mind. For corporate women, being highly visible is directly tied to better opportunities and career advancement. I interview Mel Stanley personal brand and career strategist for women and founder of the UK-based, First Women, which empowers women in corporate and leadership roles to articulate their unique strengths and qualities. Times...

Want to grab attention more attention in your social media content?  I interview Wendy Margolin, a social media strategist and founder of Sparkr Marketing who specializes in social media content for the healthcare industry. Learn how to translate the attention of our story for more awareness, engagement, and connection, and more. Wendy highlights the four stories that we need to be telling, struct...

Too many of us want to get out on LinkedIn. But we stay stuck on the sidelines not knowing how. I interview Austin James, a certified financial consultant, and Sam Swirsky, a sales strategist on their stories of putting themselves out on LinkedIn for the first time.  They get to share their inspiring journey on LinkedIn, steps to breaking out, and their successes and failures. They also highlight...

If you are looking to move from corporate to entrepreneurship, this episode shares a personal story on what it takes. I interview Lena Sersadic, a product manager who turned to entrepreneurship after working in corporate for seven years. Lena gives us snippets of what the transformation to entrepreneurship felt like. Was she ready, or did she just leave blindly? She also gives us some recommendati...

I interview Jim James, founder of the international public relations agency, East-West PR, and the host of the Unnoticed Podcast. He is all about getting leaders, entrepreneurs, and personal brands noticed with this Active Communication Index. Timestamps [01:40] Importance of getting noticed [03:21] Mistakes people make by not going noticed [11:24] 3 key takeaways for people wanting to get noticed...

What's the secret to writing engaging content on LinkedIn? What's the best approach to sharing your authentic voice in your posts?  This might be the number one struggle on LinkedIn for new content creators. I interviewed Merav Levine, a social media marketing consultant who shares tips on writing content using her CLARITY Method on LinkedIn. Timestamps ● [01:58] Merav Levine's stor...

Need to write or revamp your LinkedIn About profile?  It's one of the top places that showcase your personal brand and business so it's important to make it engaging. I interview Karen Tisdell, a top Australian-based LinkedIn profile writer and LinkedIn Top Voice, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. ...

Your LinkedIn content helps you social sell if you structure it write and have a strategy. I interview Patrik Nagypal, Digital Growth at Shield, to give us insights on how we can get engaging content for personal brands. What are the key content pillars? What mistakes do people make in content creation? How do you monetize your content, and what’s social selling? Patrik highlights all this and mor...