Michelle B. Griffin
Start Being Seen with Michelle B. Griffin
Start Being Seen™ is the podcast for women experts and founders who want to become more visible, more sought-after, and the clear choice for opportunities that grow their business. (Formerly Own Your Lane.) Join TEDx speaker, author, and personal branding & PR advisor Michelle B. Griffin for practical strategies, honest conversations, and inspiring stories that help women experts build a brand people remember, trust, and choose. Each episode explores personal branding, visibility, thought leadership, LinkedIn, PR, and AI discoverability, so you can: • Become known for the expertise you want to...
Author
Michelle B. Griffin
Category
Podcast website
Latest episode
Jul 1, 2026
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Episodes
How to "Un-Button" Your Content Writing and Easily Turn Conversations Into Opportunities for Your Personal Brand + LinkedIn Content Tips With Heidi Medina 27.10.2023 28:38
Is your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results? Posting without a payoff is a waste of time, money and sanity. No one has time for that. This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her bank account with the a-ha of content that solv...
Why (LinkedIn) Live Video Is Easier Than You Think to Build Your Personal Brand: Get Confident and Go Live with Gillian Whitney 20.10.2023 28:46
Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand? Answer: In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power of live video to be discovered, noticed, a...
How to Find Your Zone of Genius for Your Personal Brand with Humaira Akhter 13.10.2023 17:43
What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand? Answer: In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down in five easy steps with her Genius Operating...
How to Confidently Talk About What You Do: The 4As to a Compelling Personal Positioning Statement 06.10.2023 13:05
Question? Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer: As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise,...
The Art of Midlife Career Reinvention for Your Personal Brand with Bernie Borges: A Roadmap to Fulfillment 29.09.2023 19:12
Question Feeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast. Bernie is also the Vice President of Glo...
How to Own Your Voice and Grow Your Personal Brand on Social Media With Matthew Rolnick (Who Went From Never Posting to Best-Selling Author In a Year's Time) 22.09.2023 28:33
Question Ever felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthew, a corporate veteran turned...
Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking) 15.09.2023 15:24
On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question : Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them? (Especially on LinkedIn when they don't exactly have what they do in their headlines?) Answer : Don't worry about labels, use these two strategies and places to find them,...
Get Over Your Fear of Video: How to Make Real Unscripted Video Snippets to Boost Your Personal Brand with Zineb Layachi 08.09.2023 16:01
On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: How do I show up on video if: "I'm scared and/or not sure what to say." Answer: This is a question many of us face, especially me! Let's ask an expert: This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance...
How and When to Get Started Building Your Personal Brand: NEW: How to Get Featured On The Show 01.09.2023 11:42
When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late. This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist. ℠ to get your burning personal branding questions answered and featured on the podcast. Learn the best tim...
How to Develop a Standout POV for Your Personal Brand Content + Tips to Create Algorithm-Happy "Insights” on LinkedIn 25.08.2023 12:57
How do you share your professional side with social media content? Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and start conversations with you? That’s the focus of this week’s personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content into your strat...
What's Too Personal? How to Find The Balance for Your Personal Brand + 7 "Should I Share This?” Questions to Guide You 18.08.2023 11:52
Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there? Everyone says we need to show off more of our personal stories. But how do we draw the line? And what if I'm uncomfortable doing so? Is the fear of being too personal your roadblock ? Good news, you don't have to be personal. In this week's personal branding therapy session, I'l...
Three Ways Building Your Personal Brand Benefits You Beyond The Obvious: The 3Ps to Put to Use 11.08.2023 9:45
The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong. We Cover: Why the term is misleading and the word that's better suited. The Three Ps Mindset of personal branding to find yo...
How To Answer the "Who Am I Question" for Your Personal Brand - These 4 Assessments Give You All The Clues 04.08.2023 9:10
In this week's personal banding therapy session, The Brand therapist ℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understanding of your personality and strengths. The an...
It's Time to Retire "Finding Your Niche" - How and Why to Ditch "Niche" for the "Narrow Lane" Concept for Your Personal Brand 28.07.2023 11:19
Have you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you. Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist. ℠ Join me as we n...
Conquer Imposter Syndrome While Building Your Personal Brand with the PYOT Pyramid Framework 21.07.2023 16:41
We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands. Why should anyone listen to me? What's the point, it's all been said before Does the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week's personal brand therap...
The Brand Therapist℠ Podcast Debut: Next Steps for Navigating Personal Branding 15.07.2023 9:34
After a year-long break, introducing The Brand Therapist ℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back) It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'll chat about the perils of perfectioni...
Podcast Rebrand Update and Season 2 Coming Soon 15.07.2022 4:44
I'm excited to finally announce that I will be launching the new brand of my podcast soon. Tune in to this episode for more personal branding tips, more details about the new podcast, and more START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility. TEDx speaker, author, PR-powered visibility strateg...
When to Know Its Time to Niche and Pivot Your Personal Brand + Show Announcement with Michelle B Griffin 10.06.2022 9:00
How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come...
How to Create an Uncopyable Advantage and Build a Micro Community to Grow Your Personal Brand Business with Chris Colt 03.06.2022 25:45
“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how w...
How to Carve Your Own Path to Entrepreneurship by Building Your Personal Brand on LinkedIn with Steven Arthur George 27.05.2022 36:25
“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and felt confident...
The 3 Steps to Easily Attract More Publicity for Your Personal Brand Business 20.05.2022 41:38
“It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of content consumption, the ABCs of visibility,...
How to Develop a Growth Mindset Creating Content and Building Your Personal Brand with Mike Phillips 13.05.2022 42:07
“You don't grow for the stimuli you've already survived, you grow for the circumstances you have yet to encounter.", emphasizes Mike Phillips , an expert marketer and content creator, and professional weightlifter. In this episode, Mike talks all about growth mindset and #musclemarketing, and the three layers to achieve and apply a growth mindset, not just in marketing or business,...
How to use Social Selling on LinkedIn to Grow a Relatable and Profitable Business with Dan Mott 06.05.2022 43:41
“To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn’t have to be a painful part of running a company. With his extensive knowledge of LinkedIn, Dan teaches people a sales process that they can fe...
How To Pivot from Corporate to Consultant and Build Your Expertise-Based Personal Brand with Stacey Danheiser 29.04.2022 39:05
“I think that personal branding has given me an avenue to spread the word and create awareness for what I'm doing,” explains Stacey Danheiser, founder of Shake Marketing Group. In today’s episode, Michelle and Stacey talk about how to go from being a successful corporate leader to building a successful personal brand based on your expertise. Stacey spent years working in marketing for bot...
How to Build Your Personal Brand on LinkedIn By Being a Category of One With Nick Bennett 22.04.2022 42:22
“LinkedIn has created all of these amazing things that I would never have thought would have been possible,” shares Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce In today’s episode Michelle and Nick talk about how to build your personal and employee brand through LinkedIn. Nick unexpectedly began his LinkedIn journey after being given a challenge by his boss. Each employ...
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