Stacked with Jennifer Laforge

What makes someone truly loyal to a brand? Is it discounts? Points? Cash Back? Or is there something much deeper happening beneath the surface? In this episode of Stacked , Jennifer LaForge sits down with Lindsay O'Brien, Lead, Partnership Solutions at Bond Brand Loyalty, to unpack what separates great loyalty programs from forgettable ones. Drawing from years of experience designing and scal...

How will AI change the way consumers shop, search, and make decisions? In this episode of Stacked, Jennifer LaForge sits down with Darrell Keezer, Founder of Candybox Marketing and one of Canada's leading voices on AI and digital marketing, to explore how artificial intelligence is fundamentally reshaping consumer behaviour. From the rise of AI-powered search to the growing role of trust, Dar...

What does financial freedom actually look like? For many people, it's not just about earning more money. It's about having the freedom to spend intentionally, avoid financial stress, and build a life that aligns with your values instead of someone else's expectations. In this episode of Stacked, Jennifer LaForge sits down with Danica Nelson, Finance Educator, Travel Content Creator,...

What does value really mean? For some people, it's saving money. For others, it's access, convenience, recognition, or experiences money can't buy. In this episode of Stacked, Jennifer LaForge sits down with Elizabeth McNeil, Director of Marketing, Travel Co-Brand, Business & Commercial Cards at RBC, to explore the psychology behind loyalty, rewards, and consumer behaviour. Draw...

Welcome to the very first podcast episode of Stacked with Jennifer LaForge. In this debut episode, Jennifer sits on the other side of the microphone to share the story behind the show, her journey building Rakuten.ca, and why understanding value has never been more important for consumers and brands alike. After more than a decade helping millions of Canadians earn rewards and Cash Back, Jennifer...