Stacked with Jennifer Laforge

What if your next big growth opportunity isn't another ad campaign, but a better partnership? Affiliate marketing is changing. What was once focused on clicks, commissions, and transactions has evolved into a powerful ecosystem of creators, influencers, customer referrals, and data-driven partnerships. In this episode of Stacked , Jennifer LaForge sits down with Megan Petta, Senior Account Ex...

What happens when the last click stops telling the whole story? Affiliate marketing has evolved far beyond coupons, discounts, and bottom-of-funnel conversions. Today, publishers are influencing discovery, brand awareness, consumer decisions, and even how brands appear inside AI-powered search. In this episode of Stacked , Jennifer LaForge sits down with Nikki Yorgiadis, Head of Publisher Developm...

What happens when decades of marketing experience collide with the fastest technological shift the industry has ever seen? In this episode of Stacked with Jennifer LaForge , Jennifer sits down with Randy Weyersberg, CEO of AI Catalyst and a veteran marketing executive whose 40+ year career has included IBM, Unilever, Mars, Nike, Bell and OLG. Randy shares his perspective on how AI, MarTech and dat...

What actually makes a customer stay loyal? It’s not just points, discounts, or rewards. Often, it comes down to whether a customer feels understood, valued, and taken care of - especially when something goes wrong. In this episode of Stacked with Jennifer LaForge , Jennifer sits down with Reja Mulloor, Director of Engagement at Rakuten.ca, to explore what customer retention really looks like behin...

What if the smartest way to shop was actually to buy less? In this episode of Stacked , Jennifer LaForge sits down with Esther Garnick, Closet Editor & Wardrobe Consultant at EG Wardrobe Edit, to explore how we can build wardrobes that make us feel better, spend smarter, and stop accumulating clothes we never actually wear. After two decades in PR and a period of professional burnout, Esther u...

What makes someone truly loyal to a brand? It’s easy to think loyalty comes down to price, points, or promotions. But the strongest brands create something much harder to replicate: connection, belonging, trust, and a reason for customers to keep choosing them. In this episode of Stacked , Jennifer LaForge sits down with Idan Driman, Vice President of Marketing at Pet Valu, to explore how brands c...

What happens to consumer loyalty when people are constantly being asked to make trade-offs? After years of inflation, economic uncertainty, shifting interest rates, changing shopping habits, and new pressures on household budgets, Canadian consumers have become more cautious, intentional, and willing to reconsider the brands they buy. In this episode of Stacked , Jennifer LaForge sits down with Ch...

What turns a customer into a true fan? It’s not just discounts, points, or promotions. Increasingly, consumers want to understand what a brand stands for, feel connected to its community, and see themselves reflected in its story. In this episode of Stacked , Jennifer LaForge sits down with Lesley Hawkins, Partner at Marsley Canada and former VP of Retail at adidas Canada , to explore how consumer...

How do the brands you shop with actually find you online? Affiliate marketing powers billions of dollars in online commerce every year, yet it's one of the least understood channels in digital marketing. Behind every Cash Back offer, creator recommendation, coupon site, and loyalty platform is an ecosystem that's constantly working to connect the right customers with the right brands. In...

What makes a loyalty program worth using? It's not just about earning points. It's about creating value that fits into everyday life while making every purchase work a little harder. In this episode of Stacked , Jennifer LaForge sits down with Candice Troupe, SVP, Marketing & Partnerships at Scene+ , to explore how one of Canada's fastest-growing loyalty programs transformed fro...

Is Rakuten.ca too good to be true? If you've ever wondered whether Cash Back is actually real, if Rakuten.ca is a scam, or what really happens with your data when you sign up, you're not alone. These are some of the most common questions people ask - and in this special myth-busting episode of Stacked , Jennifer LaForge gets the answers straight from the people who know best. Joined by m...

What if we've been thinking about gift cards completely wrong? For years, gift cards were viewed as last-minute presents, forgotten balances, and awkward holiday exchanges. But what if they're actually becoming one of the most important pieces of modern commerce infrastructure? In this episode of Stacked , Jennifer LaForge sits down with Nicole Stanaland, Director of Rewards & Payout...

What makes someone truly loyal to a brand? Is it discounts? Points? Cash Back? Or is there something much deeper happening beneath the surface? In this episode of Stacked , Jennifer LaForge sits down with Lindsay O'Brien, Lead, Partnership Solutions at Bond Brand Loyalty, to unpack what separates great loyalty programs from forgettable ones. Drawing from years of experience designing and scal...

How will AI change the way consumers shop, search, and make decisions? In this episode of Stacked, Jennifer LaForge sits down with Darrell Keezer, Founder of Candybox Marketing and one of Canada's leading voices on AI and digital marketing, to explore how artificial intelligence is fundamentally reshaping consumer behaviour. From the rise of AI-powered search to the growing role of trust, Dar...

What does financial freedom actually look like? For many people, it's not just about earning more money. It's about having the freedom to spend intentionally, avoid financial stress, and build a life that aligns with your values instead of someone else's expectations. In this episode of Stacked, Jennifer LaForge sits down with Danica Nelson, Finance Educator, Travel Content Creator,...

What does value really mean? For some people, it's saving money. For others, it's access, convenience, recognition, or experiences money can't buy. In this episode of Stacked, Jennifer LaForge sits down with Elizabeth McNeil, Director of Marketing, Travel Co-Brand, Business & Commercial Cards at RBC, to explore the psychology behind loyalty, rewards, and consumer behaviour. Draw...

Welcome to the very first podcast episode of Stacked with Jennifer LaForge. In this debut episode, Jennifer sits on the other side of the microphone to share the story behind the show, her journey building Rakuten.ca, and why understanding value has never been more important for consumers and brands alike. After more than a decade helping millions of Canadians earn rewards and Cash Back, Jennifer...